On August 4th, from the Shanxi Provincial Legal Affairs Office, in order to strengthen the construction of physical bookstores in Shanxi Province, 11 departments including the Provincial Party Committee Propaganda Department, the Provincial Press and Publication Bureau of Radio and Television, and the Provincial Development and Reform Commission jointly issued the “Support for the Development of Physical Bookstoresâ€. Implementation Opinions (hereinafter referred to as “Implementation Opinionsâ€) promotes the innovative development of physical bookstores.
According to the "Implementation Opinions", Shanxi Province will be built in three years, with chain operation, logistics and e-commerce as the main business forms, with reading services, innovative development and compound management as the main features, with large book cities as the center. The characteristic bookstores are matched, the township distribution outlets, the community bookstores and the campus bookstores are the extension of the layout, the system is perfect, and the distribution network of urban and rural publications is formed. The layout is reasonable, the functions are perfect, the main business is outstanding, the management is diversified, the characteristics are distinct, and the environment is optimized. The development of the physical bookstore has enabled the development of physical bookstores across the province to reach the national average level, achieving a steady increase in the total number of physical bookstore outlets and publication sales.
Construction of a physical bookstore with a reasonable number of layouts
By 2023, cities, counties (cities, districts) in Shanxi Province will build physical bookstores with reasonable layout and appropriate quantity according to local urban and rural planning, population size, and economic and social development level. Encourage Xinhua Bookstore, postal newspapers and other key issue companies to expand their business outlets. Support the development of chain bookstores, professional bookstores, community convenience bookstores, automatic bookstores, book newspapers and magazines. Support large-scale commercial, catering, and service chain enterprises to carry out publication business. At the same time, promote the implementation of Xinhua Bookstore and postal rural chain network construction projects, relying on township comprehensive cultural stations, farmer's bookstores, supply and marketing cooperatives, post offices, convenience supermarkets, e-commerce service stations, etc. to set up rural publications online shopping points. Support physical bookstores to carry out activities such as mobile book sales, book delivery to the countryside, and publication donation.
Encourage the establishment of social bookstores that focus on social benefits in and around large and qualified primary and secondary schools, and strive to have at least three primary and secondary school campus bookstores in counties (cities, districts) by 2020. Guide and promote the construction of college campus bookstores, encourage publications publishing companies to participate in the construction of college bookstores, and strive to cover all campus bookstores in the province by 2020. Support campus bookstores to carry out reading activities.
Innovative physical bookstore business development model encourages the opening of specialty bookstores, 24-hour bookstores, etc.
Large bookstores should focus on building a comprehensive cultural experience consumption center that integrates reading promotion, display sales, learning exchange, cultural leisure, creative life and other functions with the book promotion and reading experience as the core of the business; chain bookstores must improve the logistics distribution system And unified supply mechanism, expand the scope of the chain, form a brand advantage; well-known private bookstores to do better and stronger, highlight cultural creativity and brand effects, improve reading facilities and supporting services, create a high-quality reading space; small and medium-sized bookstores on the market, to Professional and characteristic development, opening a professional bookstore for children's bookstores, art bookstores, exchange bookstores, coffee book bars, etc.
At the same time, special bookstores can be opened in red, old, folk, scenic spots, etc.; bookstores are opened in crowded areas such as hospitals, airports, stations, terminals and highway service areas, and automatic book sales machines are set up; physical bookstores are encouraged to extend business hours and start 24-hour bookstore; encourage physical bookstores to operate in cooperation with libraries, set up a lending platform and free reading places, and explore new modes of publication sales, lending and integration development. Support the physical bookstore to further integrate science and education products, cultural tourism, creative design, art exhibitions, education and training and other related industries to build a complex cultural consumption place.
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