Talking about the advertisement in tea commodity packaging

Tea, coffee and cocoa are considered to be the three major beverages in the world. Tea is even more important in China because China is the hometown of tea. Tea has been passed down from generation to generation since the tea in the Tang Dynasty. In the past, tea has had its own advertisement since ancient times. With the development of social productivity, the improvement of human living standards, especially in the rapid development of commodity economy, the competition between various beverage products has become increasingly fierce, and tea product advertisements are particularly clever in tea packaging. The use of advertising in this form is of even greater practical significance. Because advertising itself is a medium for delivering goods information, it is one of the important means to promote the sale of goods and stimulate the development of production. Today's beverage market is very different from the beverage market ten years ago. People no longer regard tea as the only beverage. Coffee, cocoa, and a wide variety of new beverages have appeared one after another. It is impossible to change the modern lifestyle and food structure. Make tea in the beverage world dominated. The emergence of various beverages can not but pose a threat to the tea market. If we can't make full use of the packaging of tea to advertise tea, we should not let people understand the role of tea and various new varieties and the health effects of tea on humans. A generation's hobby of drinking tea does not take long, and we may lose the tea sales market at home and abroad.

The form of advertising in tea product packaging can be varied, and its essence is the design of packaging and decoration. Such as the tea cartons, metal cartridges, composite plastic film bags or Fresco bags and bags of tea, instant tea, etc., the surface of its packaging containers are an excellent place for advertising. Packaging is not only to maintain the inherent quality of tea, but also to promote and promote good sales. According to the packaging materials, packaging container shape and decoration requirements flexible use of tea advertising, this is to expand the sales of tea, to increase the wholesale, especially retail tea sales rate of the effective method.

No matter whether it is a text advertisement or a picture advertisement on tea packaging, it should be concise, focused, and the text and drawings should not be too much. The number of characters and the arrangement of the pictures should be determined by the size and shape characteristics of the outer surface of the package, while paying attention to the coordination of the characters and pictures. Generally speaking, the contents of the text advertisements on the packaging of tea products include the following major aspects: (1) the trademark and name of tea; (2) the origin of tea: (3) Briefly introduce the quality characteristics of the tea: (4) The net weight of tea . Some packaging surfaces are also accompanied by concise tea health instructions. Some famous teas, especially the tea treasures that are famous for a long time, can be used for self-introduction with beautiful packaging. For some special teas, such as pressing tea, etc., instructions on drinking methods should be attached to the packaging. Of course, different kinds of packaging will never be the same from materials, design, and art installations. Therefore, the content of the packaging is stress-free. Highlighting the characteristics of tea in each package is the most fundamental purpose of tea product packaging. There is no generality in terms of characteristics, which wastes the limited layout of the outer surface of the package and does not have the effect of stimulating consumers’ desire to purchase. Advertising on product packaging is not an easy and appropriate situation.

To do a good job in the advertisement of tea commodity packaging, we must not only have a certain theoretical knowledge of tea packaging science, but also have the knowledge of tea review, tea marketing, and tea consumption psychology. Only in this way can we have a limited capacity in tea packaging. Space is a good advertisement for tea, and it is an effect that achieves “there is no sound here”. Many of our tea packaging has not been used to fully self-promote advertising campaigns. Many comrades only think that packaging is just to protect the quality of tea. They do not realize that the art of packaging and decorating itself contains the meaning of advertising. Through the packaging both the tea was sold and the tea was promoted. Nowadays, the promotion of many products on packaging has far exceeded the publicity on television or in the press. This is because all kinds of exquisite packaging can first draw the attention of consumers to the past. Tea advertisements using tea packaging are certainly advertising. A good way to attract consumers.

Tea packaging on the ads is nothing more than two aspects, one is the pattern of advertising, the second is the text of advertising. The packaging of tea is sometimes one type, and sometimes it is a combination of both, depending on the texture of the packaging material and the shape and size of the packaging container and the way it is sold. In an assortment of tea products, whether in tea bags or in boxes or cartridges, advertisements should be made on the packaging surface. In the case of pattern advertisements, vivid color paintings or photographs printed on the surface of the packaging can be used to reproduce the shape and color of the interior tea leaves and the soup color after opening, or the beautiful environment in which such tea grows. If it is a text advertisement, of course, the mayor may not be able to write a text. It can only be expressed in different refined languages ​​based on changes in the market and the needs of consumption, such as suggestive, competitive, illustrative, and pioneering.

Advertisements must be implemented in pursuit of truth, not deceive consumers, and healthy and full of beauty.

Source: PACK.CN