“Buy new homes and install new homes.†Due to the influence of the property market regulation policy, most of them just want to choose to hold the currency, and the property market is in a downturn. The lower volume of the housing market has led to a sharp drop in demand for furniture, and the profit margin of the furniture industry has continued to be compressed.
Furniture dealers play a big promotion card
"Now most people who want to buy a house choose to wait and see, so that our furniture sales are getting worse and worse." Manager of a brand furniture dealer in Hengxin Furniture City, helplessly said that the downturn in the property market has affected the furniture industry and many furniture dealers. Now barely maintain business.
In the past few days, the reporter visited a number of furniture hypermarkets in Heze and found that there are not many people who come to buy furniture in the spacious hypermarkets, and the high rents in the stores make the dealers miserable. Advertising has been launched to attract consumers, such as price reduction promotions and reserve price sales.
"The rent for a year is about 100,000 yuan. The pressure is too great. After I planned to put these furniture into the price promotion, I closed the door and did not do it. Fortunately, the head office came forward to communicate and lowered the rent." Zhonghua Luheng Mr. Zhu, a boss of a solid wood brand furniture in the International Furniture City, said that there is no way to win the market through price reduction promotions.
The reporter learned that as a real estate downstream industry home improvement enterprises are also not good, the people who buy new houses are not in a hurry to buy furniture, the people who did not buy a house to hold the money to wait and see, so that businesses are depressed, how can stimulate the consumption of downstream enterprises that are plagued by real estate Furniture companies have to engage in brutal market competition in order to grab consumers.
“A lot of citizens are not in a hurry to renovate new houses. The houses are often empty for a year and a half.†Manager Zhu of a home improvement company in Heze City Development Zone told reporters that a large number of people buy new houses and do not live here. Some new communities are very large. Some houses will be idle for a year and a half. In addition, some citizens choose to rent the house. The rental house only needs simple decoration and does not need to purchase a lot of new furniture. It invisibly makes the burden of the home improvement industry and the furniture industry even heavier.
The small market demand has led to a gradual reduction in the furniture sales market and continued profit margins. The export furniture is also subject to various pressures. Wood furniture is one of Heze's large export commodities, but most furniture export enterprises can only be regarded as foreign single processing enterprises. According to the orders of foreign customers, not only the profits are low but also There is a risk of substandard quality. Recently affected by the new requirements of the new EU regulations, all manufacturers on the timber production and processing chain must submit basic information on the legality of the timber source, such as the source of the wood, the country and the forest, the volume and weight of the wood, the name and address of the supplier of the log. Illegal timber and wood products will be severely punished. This has also caused a lot of impact on the export of wood products manufacturers.
Enterprises are eyeing the township market
Not only the furniture dealers complained, but some furniture manufacturers also bear huge pressures for survival. Many furniture manufacturers have to change the sales model in the face of market pressure and seek breakthroughs in the predicament. Some furniture manufacturers have set their sights on the township market that is not affected by the regulation policy. Some furniture manufacturers are considering exporting their products, and some small furniture manufacturers can only be forced to change.
“In addition to the demand for furniture, it is not environmentally friendly.†Ms. Sun, who lives in the development zone, told reporters that after the new house, I hope to make the new home warm and beautiful, and the living environment is good and the quality of the furniture is close. Contact, furniture can be slowly added, just want to buy the best furniture at the most cost-effective price.
Whether it can be accepted by consumers is the key to deciding whether to stabilize the market. The high demands of citizens for quality of life make the furniture industry face enormous challenges. How can the furniture industry in the market downturn be eliminated, and quality needs to be spoken and consumed? Will pay the bill.
“After the property market fell into a cold winter, we adjusted our strategy in a timely manner, increased support for the township market, and insisted on playing quality brands and operating with integrity.†Zheng Zichang, chairman of the Group, said that furniture is a durable product, and most of the citizens will buy a lot of houses. The purchase of furniture, and the shrinking transaction volume of the property market has also directly affected the sales of the furniture industry, and the pressure of survival in the furniture industry has also increased. Establishing a brand with quality and improving product competitiveness are effective ways to promote enterprise development.
According to industry insiders, export furniture companies must improve the environmental standards of materials and optimize production processes in order to avoid export resistance. The increase in resistance to exports will inevitably lead to more furniture being sold to domestic sales. The market supply exceeds demand, resulting in competitive pressures. If the furniture industry wants to stand firm in the market, it can only work hard and develop the brand based on quality. At this stage, if the weak small enterprises cannot improve in marketing and management, they will be forced to withdraw from the furniture market.
Car Seat for Child,Child Seat,Child Car Seat,Kids Car Seat,ISOFIX Car Seat
NINGBO BABY FIRST BABY PRODUCTS CO.,LTD. , https://www.nbbabyfirst.com