Talking about the Perfect Combination of Packaging Design and Product Printing Process

Characteristic packaging and printing products are ubiquitous in modern people's lives. It can be seen that it plays an extremely important role in the entire marketing process. Product packaging uses its unique image language to communicate with consumers and further determine whether consumers are consumption. In order to satisfy consumers' perceptions, high-quality and multi-pattern packaging and printing have become the competitiveness of packaging and printing companies. How to make the packaging and printing design satisfy the customers, we must do a good combination of packaging design and printing.

The first time the packaging is designed, it must first be determined. When the customer's product needs a packaging box, the design task will be directly communicated to the designer and the customer. The design and packaging of the customer's creative ideas and ideas will be directly communicated to the designer. The idea becomes a reality. Whether designers can communicate well with customers or whether they can design packages that are ideal for customers directly affects the possibility of future customers working with your company. It is very important for a designer how to achieve the desired result of the customer according to the customer's needs, so that the customer can make long-term cooperation with the company. However, some designers often insist on their own design style from the perspective of the art and pursue aestheticism. . This part of the designer often disagrees with the customer and further blames the customer for not understanding the art. However, art and the market are two concepts. The reason why the market develops is that marketing accounts for a large part of the market, and the company's marketing purpose is ultimately to be consumed by the consumer. The packaging design is also the same. The designed packaging is served by the heaviest consumers. The packaging that they can accept is what the customer wants most. The customers are always in their industry and they can understand the consumer groups of their products. Psychology, what is the concept of consumer spending, rather than the designer's insistence on artistic design, so designers should pay attention at this point.

We must clearly design the packaging in order to promote the sales and protection of products. It is not the designer's so-called art. It is never as simple as thinking about it. A packaging should consider the acceptance of the market consumers from the initial stage, and the customer's acceptance psychology. What kind of styles are designed, what materials are used, and which printing processes are used are all essential considerations. Looking at some good printing products, they have their own shining points in the selection of printing materials (including inks and papers), which is a result of thoughtful aesthetic design and a distinctive aesthetic point of view. The success of production directly determines the quality of the work, and good post-production can add light to the work. As a result, the selection of materials in the latter stage and the overall effect are also very important! Closely linked with the post-design results of graphic design is printing. Printing is the main way of conveying design results. The main determinant of graphic design is printing.

We all know that there are many kinds of printing processes. In the printing process, pressure is used as the basis of the process, and paper is used as the carrier. This determines the post-production of the work is dominated by the ink color configuration and the choice of paper. If the designer masters these printing processes, they will be greatly helpful to their design work, enabling them to see the final results of the finished product from the beginning of the creative process, be aware of it, no longer blindly design, minimize it. In the previous design, there is no work, and some difficult or impossible to achieve graphical effects can be replaced or not. It can be said that creative - design - production, a chain, interlocking and close. This is like a good carpenter. To make good furniture, he must first understand the properties and qualities of wood and use it rationally, otherwise he will not make good furniture. Many good design works in ancient and modern times have benefited from printing. Progress has been brought about by printing again and again.

Therefore, the design of the product must rely on the printing process to present beautiful patterns and bright colors with these attractive elements. Only the pre-conceived artistic design and the thoughtful and thoughtful printing process can be unitedly combined so that the packaging can be designed. Can have a multiplier effect.