In 2012, with the continuous increase in raw material prices, transportation costs, labor costs, and store rents, coupled with a series of national regulation of the upstream real estate market, the home market faced multiple challenges. However, no matter how the market environment changes, the needs of consumers should always be the navigator for the market to determine the market positioning and develop marketing strategies. If you can accurately grasp the changes in customer spending mentality and consumption patterns, then enterprises can prescribe the right medicine, improve products and services, and strive to occupy more market share.
Trend one
Comprehensive cost performance is still the focus
In 2012, the price/performance ratio of household products remained the main factor for consumers to consider. As prices continue to rise, consumers are very sensitive to the price of all aspects of the decoration, for fear of spending a little more money. For those merchants whose pricing is unreasonable and their marketing strategies are not flexible, consumers will adopt an evasive policy and show good results to high-cost products. Of course, for consumers, although the price is important, the quality of the products and services can not be ignored. Therefore, consumers will try to find a golden balance between product price, quality and service when purchasing home products, and buy high-quality products at the most affordable price.
â— Comments: As consumers demand higher and higher prices, if the company simply regards product quality as the only competitive point, then consumers will not necessarily buy it. Instead, those who combine the best of price, service and quality can gain a foothold in the home market. Cost reduction, reasonable pricing, innovative products, attention to detail, and improved service are all essential for companies. After all, no matter how severe the external environment is, how the consumer psychology changes, cultivation of internal strength, accumulation of thin hair is always the only way for enterprises to win.
Trend two
Green environmental protection will become the main theme
In the past two years, green environmental protection has always been a hot topic in the field of decoration. In 2012, it will still be the key word in the home consumer market. Today's consumers are increasingly demanding environmental protection when purchasing home products. They will not only know the formaldehyde content of the products in detail, but also give priority to those products that have obtained green certification. It can be said that the concept of green environmental protection has been deeply rooted in the hearts of the people, and ordinary consumers are increasingly aware of the importance of home environmental protection. Many building materials manufacturers reflect that an important part of the customer's visit to the store is the environmental performance of the product. Some people even regard it as the first factor in purchasing the product.
â— Comments: Green environmental protection is the eternal theme of household consumption trends. With the improvement of people's consumption level, those products with high environmental protection factors, consumers not only have the willingness to purchase, but also have the economic strength of purchasing. Faced with this trend, major companies in the home furnishing industry have proposed green management methods, hoping to gain more consumers' favor. Since environmental protection is closely related to every family, if a company can pragmatically implement this concept in every aspect of production, processing, construction, and business operations, rather than simply speculation, then this company will not only be customers. The word of mouth will become the benchmark for the industry to follow suit.
Trend three
Increasing individual needs
Nowadays, the post-80s have gradually become the main force of home improvement, and their consumer psychology has become an important factor affecting the overall market trend. After the 80s is a generation that pursues a personalized life. They are even more so when they face the decoration. The mix and match style, fashion style, and alternative decoration... can't be less. After the 80s, the home improvement consumer group has rich creativity and imagination, has a unique appreciation and understanding of art, and hopes to master and lead the design of their own home. Therefore, in the home market in 2012, individualized demand must be indispensable. One of the keywords. To this end, some home furnishing companies provide DIY home improvement design software for the owners. Users can choose their favorite styles, furniture, accessories and home appliances according to their own type, and can adjust and match the size, color and position as much as possible. After 80, the demand for unique personality decoration is displayed.
â— Comments: The increase in consumer demand for personalization has placed higher demands on enterprises. The same products and services cannot make enterprises stand out in the highly competitive market. In the face of such an environment, innovation is the source of continuous improvement of enterprises. Whether it is design innovation, service innovation, or marketing innovation, only by thinking of what consumers think and satisfying the individual needs of customers, can enterprises win the favor of more consumers.
Trend four
Increased brand recognition
With the continuous improvement of people's living standards, consumers are not only limited to price and quality when purchasing home products, but also consider the added value brought by product brands. In other words, the brand awareness of consumers is increasing day by day. A piece of furniture and a bathtub are not just daily necessities, but also reflect the taste and connotation of one's life. Therefore, more and more consumers are beginning to love brand products. When they value the functional value of products, their cultural value and even the value of collections are gradually gaining popularity.
â— Comments: In the face of this change in consumer attitudes, branding has become a magic weapon for major home furnishing companies to attract customers. If you want to build your own brand into one of the best brands in the industry, on the one hand, the company should focus on the fineness and deepen the product connotation. Only by continuously digging the brand advantage and product features, can the company achieve greater development; To identify your target customer base, cultivate loyal customers with brand culture, product quality and perfect service, and finally play a leading role in the market.
Trend five
Intelligent home gradually approaching
A smart toilet that combines functions such as rinsing and drying, and a shower that automatically adjusts the temperature of the water. This kind of smart home products not only has a stylish appearance, but most importantly, its user-friendly function can make users enjoy it better. Life makes life more and more quality. Although people with certain economic strength have always been the mainstream consumer groups of smart home products, it is believed that in 2012, with the continuous improvement of people's living standards, the purchasing power and respect of the intelligent consumer products of ordinary consumer groups will also Gradually improve.
â— Comments: Smart home, as a sunrise industry in the home building materials industry, is an inevitable outcome of the continuous development of consumer demand and an inevitable trend of industry development. Although many companies are optimistic about this market now, if companies want to go longer and further on this road, they must always be separated from the two factors of innovation and strength. After all, in today's home market, the phenomenon of product homogenization is getting more and more serious. How to be a quick step in technology is a problem that all enterprises can't avoid.
NINGBO BRIGHT MAX CO., LTD. , https://www.smartrider-equinebrush.com