The veteran magazine "Newsweek" rated it as "the world's first mobile game to achieve true mainstream success";
The United Nations has appointed this game’s red bird as a “green honor ambassador†to encourage young people to take positive action to address climate change;
Its series of games has been downloaded more than 3.5 billion times. In 2016, Rovio, the developer of this game, was attracted by 1.4 billion yuan...
This is Angry Birds. With the introduction of pleasure into your fragmentation time, the IP of this phenomena-level mobile game has been growing for eight years.
The hot Angry Birds, maybe, you just play, but the owner of this IP is turning it into another Disney kingdom.
Will such inspirational stories be staged in the VR/AR field that is now in the doldrums? Or who would become Angry Birds in VR/AR?
The answer to this question means a secret golden empire that many people are looking for, including the dream world that once represented the game.
Does the "IP=Magic" rule apply to VR/AR?
In the past two years, Guan Yu and his team did not run overseas.
As the co-founder and CTO of Dreamworld, Guan has been concerned about VR/AR for some time. Frequently going overseas, one of the tasks is to find the existence of VR/AR fields such as Angry Birds.
Chuangmeng Tiandi once used game distribution as its main business, and its game publishing platform, the fun game, is famous in the Chinese mobile game world. After the completion of privatization in September 2016, Dreamworld accelerated the process of diversified development, while focusing on pan-entertainment and targeting cutting-edge technologies such as VR/AR.
The music game is the strategic partner of China for the Angry Birds, and has the domestic publishing rights of the game. In the game circle, Angry Birds is already a fabulous existence. As the first touch-screen mobile game to enter the mainstream game list, Angry Birds has been repeatedly talked about by game companies and investors.
Since the launch of the iOS platform at the end of 2009, the number of downloads of its series of games has exceeded 3.5 billion, and the sales of various derivatives have created huge profits. Developer Rovio even used the same IP to launch cartoons and big movies. In Rovio's dictionary, this IP leads to another Disney.
Behind the popularity of Angry Birds seems to have proved a formula: IP = magic. The success rules of the mobile game market also apply to the VR/AR in the ascendant?
After many years of searching, Guan believes that the new interactive platform does not necessarily need so many well-known IPs to hit the market. He used the game of the red and white machine as an example. "The game of Super Mario and Contra was still IP in decades."
"In the early days, it was easy to become IP, and it is likely to be used in the next platform, next platform." In the eyes of the new platform, the new platform often brings new ways of interaction, while the early content has IP. Great potential.
No one knows which VR/AR product will become Angry Birds. "Holding the future of high technology, don't give up anything that looks small but has a lot of opportunities," Guan said.
Landing of two chess pieces
"Do not give up seemingly small but very good opportunity", the result of this concept is that recently, Dreamworld announced that it will invest in two British AR companies: Zappar and Proxy42.
Zappar's main business is the development of AR and VR related creative products. With its AR creative content development tool ZapWorks, you can create some 3D content, as long as you use the camera to scan the markers in the real scene, you can open the corresponding content. The important thing is that people can interact with the images on the phone screen.
Proxy42 is the developer of the AR game "father.io". "father.io" is an AR game FPS game, with the Proxy42 self-developed sensor, players can interact with nearby mobile phones with sensors to conduct multiplayer real-time battles.
Although the accumulation of Dreamland is more in the field of games, it is not just games, but the sword refers to a variety of potential cutting-edge technologies. Among them, new technologies that can change the habits of entertainment consumers are more attractive to them.
“Every time there is a new human-computer interaction technology, it will bring opportunities for industrial upgrading.†Guan Wei believes that just like the touch screen of PC mouse and smart phone has brought great changes, these AR products appearing now are also based on camera. New ways of interacting with voice, they are likely to bring new opportunities.
According to Guan, Zappar is the most interactive AR product in the case he has seen. Blackbird noticed that not only Zappar, but also the two AR companies that invested in Dreamland, their products are based on the mobile phone platform, but the interaction methods used are full of new ideas.
Behind the more favored AR
Why is AR?
Market research organizations believe that VR will break out before AR, and VR is often considered to be the "stepping stone" for AR, but it is not so important.
The main feature of AR is the superposition of virtual images on top of real-life scenes. This technology has attracted attention due to the emergence of headwear products such as Google Glass and HoloLens. The same is the head-mounted display, VR is relatively mature in terms of hardware and software technology and industrial support. Based on this, VR is considered to be outbreaking before AR.
However, with the "Pokemon GO" bursting red, another AR with mobile phone as a carrier has gradually become synonymous with AR. Also with the help of mobile phones, AR shows the advantages that VR does not have, such as not causing dizziness and ease of use.
The two AR projects currently invested by Dreamworld are based on mobile platforms. Guan Yu believes that AR has a wider application field and is more mature than VR and is expected to be accepted by most people within three to five years.
Take the AR game "Father.io" as an example, the game needs to install a specific sensor on the phone to use. But he expects that within three years, a camera or sensor with these features will appear on the phone.
Today, Dreamworld has started continuous investment and exploration in the field of VR/AR. It plans to invest no more than 10 million RMB per year. It has also set up a team of about 20 people to do research and development. Guan Yu revealed that in the investment of the project, the proportion of AR will reach 80%.
This golden chair is very popular and widely used in home, coffee shop and restaurant, you could match our Home Table together.
We use environmental material and provide the perfect replica items.
The all-metal chair is an icon of twentieth-century design.
It is available in a choice of numberous colors. We could make powder coating finished and galvanized finished.
We also have many Home Accessories to decorate your home.
If you need more information, just feel free to contact me, I will send you more details pictures and information.
Golden Series Chair,Diamond Golden Chair,Golden Metal Chair,Golden Tolix Chair
Ningbo Realever Enterprise Limited , https://www.realeverfurnishing.com