The era of mobile internet allows hotels to “gain” at the starting point Read more >>

QQ, Weibo, News, Ink Weather, Kay Rucker, Popular Comments... More and more mobile application clients have been developed, and have also brought numerous mobile-end enjoyment to the majority of users. However, at this stage, most of the mobile Internet brings to the user is the function of entertainment, killing time, and does not really penetrate into the user's life, to play a greater role. On the other hand, as the functions of smart phones have become more and more sophisticated, more and more travel and office workers have begun to use mobile phones to solve problems, check traffic, set tickets, and book hotels...

Of course, these changes in the trend of the mobile side can not escape the eyes of experts in the hotel industry.

In June, Ctrip invested US$6 million in the management of an Express Hotel butler and incorporated it into its wireless business unit, which has attracted widespread attention in the industry. As a mobile application focused on the inquiry and booking of economical hotel chains, the fast hotel butler has become a star app for a year and a half on the line and has been given a capital injection from Ctrip, which has its own reasons for popularity. “Immediately immediately need a room, the price is not too expensive, can sleep enough. This is before the traditional Internet can not be solved.” Zhu Kun, head of fast food hotel butler products and operations said.

It is reported that InterContinental Hotels Group launched the Apple and Android smart phone applications as early as in 2010. In just one year, the monthly revenue of mobile device bookings rose by more than 10 times from less than US$1 million, and the number of room reservations realized through mobile devices. , also obtained a 10-fold increase.

Since the launch of Mobile Internet booking in March, the Pudding Hotel has grown by 4,739 daily members and 219 daily orders. The micro-life membership card on the Han court has received 520,000 WeChat followers for 90 days and has activated more than 200,000 members.

Under the new format, mobile Internet has become the new darling of hotel marketing. The International Union and many well-known budget hotels have already benefited from the mobile Internet and benefited a lot. This has also caused many domestic individual hotels to want to get involved in the mobile Internet space. However, developing their own APP not only requires a professional It is also necessary for the team to develop and maintain a large amount of money. More importantly, it is still the single biggest doubt in the minds of individual hotels that the APP booking system developed under the “big price” can really bring benefits to the hotel.

Maidot.com’s latest mobile-marketing platform, which combines the mobile Internet information technology with hotel marketing management, is the industry’s first mobile-marketing platform, “Maiden Hotel Mobile Internet Marketing System”. Small chain hotels get a share of the seductive "big cake" from mobile Internet. It is reported that the system covers various services such as "mobile Internet booking," "geo-positioning navigation," "social media interaction," "two-dimensional code generation," and "wechat public platform marketing," and users can browse through the "hotels." Introduce the three pieces of information of “,” “promotional activities” and “room reservations” to realize reservations on the mobile phone in a convenient and fast manner and conduct instant interaction with the hotel. More importantly, the price of this system has obvious advantages over developing a reservation system by itself.

Once the system was launched, it caused a strong response in the industry. In June, Maidian.com has conducted four “Mobile Internet Marketing Practical Application Seminars” in Hangzhou, Ningbo, and Wenzhou, and participated in many seminars. The people of the hotel shared and explored how to make their hotel “profit” at the starting point in the era of mobile internet.

In the era of mobile Internet, the "micro-innovation" of mobile technology and marketing integration will create a richer user experience. More and more hotels will quickly enter the door of mobile marketing and work together to open a ubiquitous mobilization for consumers. Serve the new world.