The bed used by Chinese astronauts, the sofa used by First Class of Southern Airlines, and the round table hand-carved by Indonesian artisans... Yesterday, in a large furniture store in Wuhan, Ms. Guo, who is preparing to purchase furniture for the new house, will see every few steps. A slogan like this. However, Ms. Guo carefully took a look at the price of these furniture, ranging from one to two thousand yuan, and the expensive ones reached several hundred thousand yuan.
In the past few days, the reporter visited a number of furniture stores in Wuhan and found that many stores have opened up high-end furniture areas. In some stores, the high-end furniture area even occupies one-third of the floor. In order to attract the attention of consumers, high-end furniture has played the "concept" in unison.
During the interview, some consumers told reporters that these furniture are not as valuable as the slogan said, and they are afraid to buy furniture that was faked like Da Vinci.
Visit
High-end furniture area accounts for one-third
The international pavilion of a large home store in Hankou has a full five floors, and hundreds of high-end furniture brands are fighting here. The reporter's rough statistics found that these brands are almost all called "imported furniture", mainly in European or American style, mostly solid wood furniture. The staff of the museum introduced that they have four stores in Wuhan, and the international pavilion specializes in high-end imported brands.
Looking closely at the price tag, the reporter found that the cheapest sofa in the entire store should be about 10,000 yuan, and the 50,000-yuan dining table and the 100,000-yuan wardrobe are not uncommon. The reporter met Mr. Chen who came here for shopping. Mr. Chen lamented that he lived near this store and wanted to decorate the new house. I didn’t expect the furniture to be so expensive. The ordinary people could not afford it.
Mr. Chen calculated the account, just to buy a bed, bedside table, wardrobe, etc. in the bedroom, just look for a high-end furniture brand, the whole set of furniture to buy at least three or four hundred thousand yuan.
In a furniture store in Wuchang, the price of the product rises as the floor rises.
The staff at the store bluntly said, "The higher the floor in our store, the higher the grade of furniture." According to the staff, the fifth to sixth floors are concentrated areas of domestic high-end furniture, and the third floor is mainly mahogany furniture, and the price is relatively expensive. Below the third floor is a mid-range furniture for the average family. In other words, in this store, high-end furniture accounts for almost one-half. â€
In a store specializing in European and American style furniture, the reporter saw a sofa with a price of 500,000 yuan, equivalent to the price of an imported car. The clerk introduced, "This sofa is the most expensive in our store, combining European court and Chinese embroidery elements."
Experience
Stirring concept selling gimmick into marketing means
Where is the high-end furniture expensive? The reporter asked several high-end brand clerk to find that the most valuable marketing tools were to promote the selection of valuables and teachers.
In the storefront of a branded sofa, the reporter saw that the girl dressed up on the billboard was smiling with a slogan “First Class Sofaâ€, and the clerk also wore a flight attendant uniform to attract customers. A three-person sofa with the same shape as an ordinary sofa, the cheapest one here is more than 20,000 yuan, and the most expensive price is more than 200,000 yuan.
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