On August 27, 2013, launched by Maidian.com, the “2012 Most Influential Hotel Brand Award Ceremony†launched in conjunction with 126 mainstream media will be opened in Hangzhou New Century Grand Hotel.
The ceremony attracted Mr. Bai Haibo, Chairman and CEO of HNA Hotels Group, Mr. Zeng Yan, President of Select International Hotel Group (China) Co., Ltd., Mr. Li Yuxi, Vice President of Jinjiang Inns, and Subo Bird (Beijing). Mr. Peng Sheng, Vice President of Marketing of International Hotel Management Co., Ltd., attended the high-level executives of more than 50 domestic and foreign hotel groups; Xinhua, Zhejiang Daily, Zhejiang Minsheng and other authoritative mainstream media will make live reports.
In 2012, the Chinese hotel industry's market is changing, and the flame of business competition is also getting worse. The economic hotel brand, international hotel brand and domestic hotel brand as "troika" have made achievements in the Chinese hotel industry. 7 days, Home Inns, Hanting... have become the preferred brand for people to settle in the “Hundred Yuan Hotelâ€; Kaiyuan, Jinling, Jinjiang... are praised for the five-star Chinese food service brand image; Shangri-La, Marriott, Four Seasons... marketing around the brand culture story It is reaching a height. Nowadays, as the core element of corporate image endorsement and consumer orientation, the brand is very important.
Based on this, Maidian, as the leading media company in the hotel industry, united with 100 media to create the "2012 Most Influential Hotel Brand Award Ceremony" and passed the selection of "Top Ten Influence International Hotel Brands" and "Top Ten Influence Domestic Hotel". "Brand" and "Ten Influenced Economy Hotel Brands" to demonstrate brand value and set an example for the industry. Its core judging criteria, the MBI brand index, is based on the data sources provided by 126 mainstream media, and reflects the hotel brand in China in a fair, just and open manner in three dimensions: user influence, media influence and industry influence. dynamic.
According to reports, the festival will focus on the topic of “brands show power influence to determine the futureâ€, inviting Mr. Rong Qiang, general manager of the tourism business department of Tencent E-commerce Holdings Co., Ltd., and Mr. Shang Yu, head of the Baidu marketing team tourism industry, and chief operating officer of Maidian.com. Mr. Qin and other guests discussed the importance of the Chinese hotel industry brand and its sustainability in terms of the “2012 China Hotel Brand Developmentâ€, “Brand Strategy of the Mobile Internet Hotels Group†and “Analysis of Hotel Industry User Search Behavior†and other aspects. Development methods and strategies.
As an industry event in China's hotel industry, the “2012 Most Influential Hotel Brand Award Ceremony†not only demonstrated the brand influence of China's hotel industry, but also heralded the future development of the Chinese hotel industry. Let us look forward to the new era of the hotel industry faster and better development!
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