Rongye Furniture: the integrator and leader of the entire industry chain

——Interview with Zhou Rongchang, Deputy General Manager of Hangzhou Rongye Furniture Co., Ltd.

Our reporter Sun Shanchen

Recently, the "China Office Furniture Industry Base" has been spent in Hangzhou. Zhou Rongchang, deputy general manager of Hangzhou Rongye Furniture Co., Ltd. (hereinafter referred to as “Rongye Furniture”), told the reporter of “China Government Procurement News” that it is difficult to hide pride and joy in his speech. The reason why Hangzhou won this honor lies in the prosperity and development of the office furniture industry in the city, and it depends on the gathering of excellent office furniture brands. Among them, Rongye Furniture is the leading enterprise in this office furniture industry base. At the same time, they also promote the development of the entire furniture industry with the attitude of the whole industry chain integrators and leaders.

Shining office environment exhibition

The most profound impression of Rongye Furniture is the stunning appearance of the 29th Guangzhou Office Environment Exhibition. In the super-large exhibition area of ​​more than 1,000 square meters of Rongye Furniture, the theme, original ecology, leisure and Chinese style are featured in the design and construction. In addition, they brought seven series of unique features. A new combination of office furniture. "This booth we refer to the structure of the courtyard, 7 series of new office furniture constitutes 7 independent functional areas. Rongye Furniture is always considering more integration and embodiment of our culture in enterprise development and product development. Zhou Rongchang explained to the reporter that the design of the Rongye booth was well-intentioned. It is this intention that Rongye Furniture won the Bronze Award for “Booth Design” and “Product Design” respectively.

According to Zhou Rongchang, the 7 series of new products on display at the exhibition have their own characteristics in design, and they are innovatively designed from multiple dimensions such as product materials, colors and shapes. Some products use natural marble to break through the tradition, while others use bright colors to dress up the office environment, and the design is inspired by the "Wei" series of furniture in the concept of the China Pavilion at the Shanghai World Expo. Chinese culture penetrates into it.

“Rongye uses the platform of the exhibition to showcase the corporate and brand image to the industry and the whole society, and further improve the construction of the sales network system. Let the industry see Rongye’s research and development capabilities, manufacturing capabilities and overall corporate image. Significantly improved." Zhou Rongri believes that Rongye Furniture has received the most extensive attention and recognition at the exhibition, laying a good foundation for future corporate marketing.

Integrate the entire industry chain

Ten minutes on the stage, ten years of work. The wonderful appearance at the exhibition is the inevitable result of Rongye Furniture's long-term cultivation in the furniture industry. Over the years, Rongye Furniture has consistently promoted the integration of the entire industrial chain of office furniture and has become the integrator and leader of the entire industry chain of the entire furniture industry.

The starting point for integration began within the Zhejiang Rongshi Group, which belongs to Rongye Furniture. In fact, Rongshi Group's industry has covered plates, office furniture, upholstered furniture, cabinets, doors and office supplies. Rongye Furniture itself is constantly seeking opportunities and ways to integrate in the whole industry chain, and effectively integrates the raw materials production units in the industry and the other raw material suppliers in front of the office furniture front. At the same time, the company also integrates various links in the industry chain through forums and other forms. At present, Rongye Furniture has produced five or six professional factories.

Zhou Rongchang believes that the perfect industrial chain makes Rongye Furniture have unique industrial advantages and strong economic support, providing strong guarantee for product supply and greatly reducing the cost of each link, forming a market structure with high quality and low price and word of mouth.

Re-development and innovation

Innovation is a powerful driving force for business development. Over the years, Rongye Furniture has spared no effort in R&D and innovation, focusing on environmental protection, practicality, functionality, and appearance. Among them, environmental protection is the top priority of Rongye Furniture R&D and innovation.

In 2009, Rongye Furniture issued an environmental declaration to the society, and publicly promised that all the materials used in the furniture produced by Rongye Furniture, especially the plates, are E1 or above environmental protection materials. Zhou Rongchang told the "China Government Procurement News" reporter that Rongye's efforts in environmental protection are mainly reflected in the environmental protection of the production process and the environmental protection of products. Starting from the concept of environmental protection, the company has invested huge sums of money for several years and increased environmental protection research and development and investment. The products have successively passed many domestic and international authority certifications.

The R&D and innovation of Rongye Furniture is also reflected in the development and utilization of emerging materials. Since 2010, the company has invested heavily in the research and development of new materials, bamboo nanmu. According to Zhou Rongchang, bamboo nanmu is a new material produced by the carbon fiber of carbon fiber after high temperature and high pressure and structural recombination. It has high strength, corrosion resistance and environmental protection. Its performance meets and surpasses many properties of solid wood, in building materials and decoration. Materials and furniture materials are widely used in three aspects. The wood is made in 10 years, and the bamboo can mature in 2 years. The application of this new material reduces the consumption of wood resources and contributes to the low carbon development of society.

One Compartment

Second, the advantages of a single grid paper packaging box
1. Save costs
Single-sided paper packaging box has obvious advantages in production cost. Because its material is mainly paper, the source is wide and the price is relatively low, so the production cost is relatively low. In addition, the manufacturing process of the single carton is relatively simple, and the production efficiency is high, which further reduces the cost. For catering enterprises and takeout platforms, the use of single-sided paper packaging boxes can effectively reduce packaging costs and improve profitability.
2. Environmentally friendly and lightweight
Environmental protection is another significant advantage of the box. Paper materials come from renewable resources, are highly degradable, and have less impact on the environment after waste. Compared with plastics, metals and other materials that are difficult to degrade, the single-grid paper packaging box has obvious advantages in environmental protection. In addition, the light texture of the paper material makes the single-grid paper packaging box have better portability. Consumers can easily take packaged food home or to the office, while also reducing delivery costs for merchants.
3. Easy to store and carry
The design of the single-grid paper packing box fully considers the storage and carrying needs of users. It is moderate in size, easy to stack, and easy to store in the refrigerator or cabinet. At the same time, the lid of the single-grid paper packing box is tightly designed, which can effectively prevent food from being scattered or spilled during storage and carrying. For delivery platforms, single-sided paper boxes also ensure that food remains intact and hygienic during delivery. In addition, because the paper material has good thermal insulation performance, the single box can also maintain the temperature of the food to a certain extent and improve the dining experience.

Single paper packing box, oil and water proof, easy to operate

EVER GREEN(ZHEJIANG)NEW MATERIAL CO., LTD / KUNSHAN GREENPACK CO.,LTD , https://www.jiaxingevergreen.com