Makeup - outlook

Throughout 2006, the development momentum of science and technology and information industry is still strong, which has also led to the rapid development of the world makeup industry. With the continuous advancement and advancement of medical technology and ecological nanotechnology, the cosmetics industry is constantly moving forward at the pace of giants. At the same time, cosmetics research and development institutions around the world have successively launched their research results, overcoming some major technical difficulties and clearing the obstacles for the development of the makeup industry. Therefore, we can predict that in 2006, both the makeup products and the beauty spa will make great progress, that is, the technology content is higher, the effect is more natural, the side effects are significantly reduced, the product packaging is small and exquisite, and the light carrying belt. More to join African and Oriental colors or ideas, so as to better meet the needs of consumers.

Nano, perhaps no stranger to us. Researchers have discovered the mystery of this unit of measurement in nanometers. Therefore, nanotechnology has been widely used in many fields. Similarly, advanced nanotechnology is used in the research and development of cosmetics, especially for sunscreens. And the development of skin creams. In the makeup products developed by nanotechnology, the chemical components have been specially processed into nanometer-scale microstructures, which can be better absorbed by the skin and the effect is more remarkable. Among the many cosmetic products, the sunscreen series is the fastest to update. With the application of nanotechnology, sunscreen products not only improve the sunscreen index spf value, but also increase the necessary moisture supplement while sunscreen, and launch the corresponding sunscreen products according to different skin types. For example, in 2006, L'Oreal will be preparing a series of nanotechnology-treated hair dyes that will give the hair a pearly lustre and a 3D effect on the hologram.

In today's fast-paced social environment, many female consumers, especially professional women, are pursuing a simple and fast lifestyle, especially in daily skin care or makeup. Cosmetics companies are fully aware of this requirement, so in the packaging design of make-up products or skin care products to follow the concept of small and exquisite, light carrying and not easy to break, then such packaging design can be used for cosmetics such as sunscreen, liquid foundation, lipstick, etc. Easily stuffed into the bag, so that whether you are traveling or working, you can always take care of your skin or make up your makeup whenever you need it. In addition, the packaging design of color cosmetics products will be more inspired by the natural environment. For example, kanebo Kanebo will design a skin cream as a lotus-like shape, lifelike and creative.

In addition, the continuous development of African and Asian markets, such as the Maghreb region, West Africa, and especially China and India, will provide a broad consumer market for the global makeup industry. For example, China is growing at an average annual economic growth rate of 7%. Its huge consumption potential, broad consumer market and lucrative corporate profits attract world cosmetics companies to invest in China, while traditional Chinese medicines and unique plants are also Developed for use in the development of cosmetics. In 2005, L'Oreal established its R&D center in China in Pudong, Shanghai, China. The core work of the center is to raise awareness of the skin and hair status of the Chinese population, maximize the application of scientific research results of the China R&D Center, and continuously innovate and pursue Excellence, design and production of makeup, skin care and hair care products for the growing population of Chinese and Asian people around the world.

Launched the first makeup series

Translation: Mo Shuyun

The Australian brand ModelCo, which is quick and easy, has launched the first makeup collection called Colourbox. Its series of products debuted at the Colette concept store in Paris, France, and was released simultaneously in May of this year in David Jones of Australia and Henri Bendel of New York, USA, and the rest of the international market will continue to be implemented.

The Colourbox is a 42-sku cross-season make-up series featuring multi-functional cosmetics such as Fluidsplash, a new product that combines eye repair and concealing. The new lip gloss of Colourbox is a three-in-one lip gloss, lip pencil and lip brush. Prices range from $16/$11.60 to $58/$42.

In order to implement this release, ModelCo has also established its own beauty consultant sales team. ModelCo's CEO and founder, Shelley Barrett, explained on Cosmeticnews.com: "We must educate and explain to customers about the quality of our products. To do this, we need to hire a beauty consultant and set up a counter to consult, instead of The sales point on the market allows the guests to pick their own.

I put a lot of effort into the Colourbox makeup and developed a long-lasting, non-marking pigment that is a natural color that caters to the public's preferences. It can be used alone or mixed with other colors to create a more solid effect. .

As part of a proprietary agreement, ModelCo will have its own new counter at David Jones's storefront. A special point called ModelCo Boudoir will set up a beauty service area in various hot spots to provide customers with eyebrows and make-up skills as well as hand and foot care.