Great potential and space for the children's furniture market
There are more than 300 million children under the age of 16 in China, including 171 million under 6 years old, and 171 million from 7 years old to 16 years old, accounting for one quarter of the national population, of which only 34% are children. However, the proportion of children's furniture in China's furniture market is only about 5%, and there are less than 200 professional children's production enterprises with brands. This is highly disproportionate to the proportion of children with a population of 4/1, and vice versa. In a recent survey of children and parents in 5,000 families, 10.2% of family children already had their own homes and furniture, and 45.6% of families were preparing to decorate and buy furniture. It is foreseeable that the children's furniture market needs to further develop marketable products.
Children's furniture market status
1. The brand of children's furniture market is blank. At present, children's furniture of foreign brands account for 30% of the domestic market. Among the 70% market share occupied by domestic manufacturers, only 30% own brands and 70% are in no-brand competition.
2. At present, in the domestic youth furniture market, the product style is monotonous and the product structure is unreasonable. Children's furniture that can be seen and bought in the market is more suitable for primary school students, which greatly shortens the use period of children's furniture. This is also a big reason why many parents are reluctant to invest.
3. The marketing method is monotonous. There are fewer branded stores for children's furniture on the market. The layout, display and decoration of the specialty stores have been relatively vulgar and old-fashioned, and it is impossible to give parents and children a pleasing shopping enjoyment and participation opportunity.
4, children's furniture design security has hidden concerns. At present, children's furniture in the market is often designed with emphasis on styling and color matching, while ignoring its structural safety. The guardrails of the high and low beds are very low, the various shapes of the slide armrests and the small single bed are angular, and the distance between the upper and lower floors is high, and the safety is worrying.
5, children's furniture and room matching is unreasonable. At present, children's furniture operators only sell furniture, but the children's room decoration can not provide reasonable advice or decoration services, often resulting in conflicts between the furniture and the overall decoration style of the room. With the growth of children, the children's rooms that are decorated and decorated need to be partially adjusted, and currently the sellers in the market are basically unable to provide corresponding follow-up services.
Environmental protection is the focus
At present, the competition in the children's furniture market in China is very fierce. The environmental protection and design of children's furniture is the key for enterprises to seize the market. Children gradually become the focus of the family, so parents are most concerned about environmental issues, whether environmental protection is the focus of attention. Therefore, in the children's furniture market, we can easily find that the current children's furniture market is based on environmental protection as the selling point of the log design and the cartoon design that caters to children's psychology.
After years of development, children's furniture has changed from a simple "small" furniture to a more professional field. The types are becoming more and more diversified, and the design is becoming more and more humanized. Consumers have also begun to pay attention to environmental protection and health, design perspective and brand awareness from the simple focus on prices.
Egg Tools,Egg Yolk Separator,Egg White Separator,Egg Separator Machine
Xiongyang Household Co., Ltd , https://www.xyutensil.com