India has become the fastest growing smartphone market in the world and has become a potential market for mobile internet. According to foreign media reports, Samsung Electronics is preparing to launch payment services in India in the first half of next year.
According to a number of foreign media reports, Samsung Payments is Samsung's own mobile payment, competing with Apple Payments and Google (Microblogging) Android Payments in the global market.
Not long ago, Samsung paid to enter the Malaysian market in Southeast Asia. Since then, the service has covered 10 countries and regions around the world, including China, the United States, Brazil, Australia, Canada, Russia, Singapore, South Korea and Spain.
As is well known, in addition to smart phones and payment software, the mobile payment market requires the payment device support of merchants. In India, the popularity of POS machines based on NFC (Near Field Communication) technology is not high, so Samsung's unique magnetic field payment technology is expected to play an important role.
Among global mobile payment service providers, magnetic field payment has become a competitive weapon for Samsung's payment. Samsung acquired the technology through the acquisition of a US company, magnetic field technology can be compatible with ancient POS equipment, so that even if the merchant does not have NFC equipment, it can support Samsung payment.
Samsung Electronics is currently the No. 1 in the Indian smartphone market. Its market share is far ahead of Apple, Chinese companies and Indian brands. By convention, Samsung will pre-install payment clients on its own smartphones and integrate them.
It is not known whether Samsung paid the exact time of launch in India and whether it supports the credit cards or savings cards of commercial banks in India.
In addition, the Indian government has recently banned some denominations of paper money, and recent credit card payments, especially mobile payment usage in India began to grow (India's well-known mobile payment service providers include Paytm and Freecharge), so this will also be Samsung. India's great opportunity to promote mobile payments.
Among the above three mobile payments, Samsung Electronics will also become the first service provider to land in India. In view of the serious shortage of NFC collection equipment, Android payment and Apple payment may have a long time to enter the Indian market.
According to third-party statistics, Samsung Electronics currently controls a quarter of the Indian smartphone market. The company implements a high-end, low-end “all-in-one†model, in which Samsung and Apple each account for half of the high-end mobile phone market. Samsung's advantage in the mobile phone market will also become an important bargaining chip for its promotion of mobile Internet services.
It is worth mentioning that the mobile payment market is very competitive. According to reports this month, Samsung developed the iOS version of the Samsung payment client, but was rejected by Apple when uploading the Apple Software Store. Samsung said that it will pay more attention to the mobile payment service of the Android platform in the future.
In the Indian payment market, Chinese Internet giant Alibaba invested in Indian local mobile payment company Paytm. Last year, it relied on nearly $700 million in investment and acquired a 40% stake in the company.
The payment service provider's initial function was relatively simple. In addition to payment, there was only a simple credit recharge, but later the company imitated many of the functions that Alipay's Alipay launched in China, and entered the field of local life services and taxis. Samsung's payment to India next year will also put tremendous pressure on the "Ali Department" service providers.
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