Xue Guibin, Vice President of 3D Mumen Group
[Reporter] Hello, Mr. Xue, I am very glad to interview you. First of all, I would like to ask what new products or new design concepts are brought to our exhibition?
[Xue Guibin] This area behind me is basically a display area for our new products. This exhibition actually said that we have increased our confidence. This new product is all created by international first-line design masters. It combines traditional Chinese craftsmanship with international fashion trends to develop distinctive fashion models. Everyone's response is very good. Our product should have great confidence and be favored by dealers. This product has been in operation from July to the end of last year. I believe that in 2012, we will market and sell and stimulate domestic demand. There will be better results.
[Reporter] Because it is a new product, I will introduce the process of implementation of this new product from research and development to landing.
[Xue Guibin] In fact, the most important thing is the integration of raw materials and the integration of more of this concept, and then some adjustments must be made at the same time. Maybe you can make one hundred, and there are ten new ones that you make yourself. There are a lot of things. When you are in the concept, you don’t make finished products, you can’t see them, so the success rate of each new product development is not so Gao, I hope that we have been leading this new product for so many years and have been leading the industry. It can be said that our products are selected in batches and batches of materials, and finally confirmed. There is also a more abstract concept. For example, this white system can be seen, it is also very soft, and its plate type is very Comfortable, I have been doing wooden doors for so many years. After the products came out, I felt very much appreciated.
[Reporter] This new product is very fashionable. What do you think is the trend of wooden doors in 2012?
[Xue Guibin] The fashion trend is not very good, because the wood door industry is developing very fast now. I think this time is the largest exhibition in the country and in the world. There are many products and there may be any functions. Because our four series of products, like high-end, luxury, and high-position, are included in the wooden door series of our international hall, this series of products is actually aimed at the fashionable young consumer groups, their consumption intensity comes. Look, the product itself is aesthetically pleasing and artistically demanding to meet these consumers, this is a very big consumer solution. There are also some parts like the price range of 2,000 to 4,000, which is the mainstream product in the market, and another part of the simple series, but basically the normal range of home decoration. It can be said that this can choose the product you want.
[Reporter] What do you think about the changes in the distribution of market channels from 2011 to 2012?
[Xue Guibin] This year we also saw that we are the 18th year of development. In the channel promotion, we can say that the whole north is north of the Yangtze River. In the southern market, we have our own production base in Guangdong. We expand in the southern market, so we say that in the channel. We feel that this year is to do "real".
We have been doing network promotion for a few years. In recent years, we have been doing more detailed services to make existing dealers grow. At the same time, the core important prefecture-level cities, as well as some representative cities, are of course a major goal we want to publish. This year's 2012 task sales team is also ready. At the end of 2011, the production base is expanding and production preparation is still expanding, so we will have a larger growth space in 2013-2014. Therefore, in 2012, we made a more stable and practical basis to make our existing dealers bigger in the local area. In the next two years, we have more opportunities to realize the shares, so this year we are mainly The status quo is steady, steady and rising, lay a good foundation, and use a new step to do "real".
[Reporter] Can you summarize the performance of the market in 2011?
[Xue Guibin] We feel that real estate policies have an impact in some cities, but not all of them. There are many cities that have a lot of room for improvement. We just did a few interviews. We are going to come over six or seven. The average progress last year was more than 30%. Some of them have done very well. Since many real estate projects in the past few years have just begun to be renovated, the space will still be there. The market space is quite large. It is also a prefecture-level city and a third-tier city. It is also a top priority for us in 2012.
It’s not that this cold wave is coming, the industry is in a downturn, mainly because individual cities do have an impact, and they have to face new ones, so we start from this perspective. As for 2012, we feel that there will be a good one. The development is to make the existing foundation solid and then meticulous. In 2011, many companies have achieved 50% growth. After years of market accumulation of your brand, he has formed a growth inertia and has been accepted by more people. In the industry, are you continuing to grow, your team is not growing, your business philosophy is not developing, this is the main factor for a dealer to choose a brand for a long time, so we do ourselves well, It is the most crucial.
[Reporter] If you want to get the favor of dealers, you have to do a good job and make a good brand. That 315 is coming, what marketing plan do we have?
[Xue Guibin] 315 We are already in preparation. At the 315th party in 2011 last year, we are the only company that has achieved the recognition of a wooden door industry. We can enter this society ourselves, which may be a key to this brand and in the industry. Years, so we attach great importance to doing our products and services. That is, we have a lot of service classes, and we have any problems. We will solve them all in the first place. With so many years, we can grow up. We should say that we can provide more services for consumers, including our dealers, our promotions, including usual. We will give a lot of attention to the training. There is also how the media can really be effective. How can we enhance the brand's connotation and enhance the brand's influence? We have accumulated years of experience in this piece, so we say that in the service dealership, we are fully confident that we can be in 2012. Years have achieved good results.
[Reporter] Ok, thank you, Mr. Xue, and I hope that you will achieve better results in 2012.
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