The status quo of mahogany furniture industry after the new national standard

In the production workshop of Xianzuo, traditional axe percussion, carving knife and electric saw, electric drill and electric grind are converging, and the workers are carefully crafting mahogany classical craft furniture.

The core tips go to winter, news about the ups and downs of mahogany furniture is constantly appearing; this spring, the new national standard of mahogany is promulgated, and after the official implementation on August 1, there will be more news that imported wood will enter the "redwood" range. The direction of the industry is pushing the wave of public opinion.

It is undeniable that today, China’s precious mahogany classical craft furniture industry, including “Xian Zuo” (referred to in the Xianyou area), is suffering from problems such as resource depletion, insufficient innovation, and market irregularities. The "Xian Zuo" of the important production base of the furniture industry is more strongly subject to the constraints of these problems and the challenge of the new national standard of Redwood than "Guang Zuo", "Su Zuo" and "Jing Zuo".

After the new national standard, what is the way out for the Fujian mahogany classical craft furniture industry? Just after Yuanxiao, the reporter sank into the investigation of Xianyou County, one of the largest distribution centers of mahogany classical craft furniture in China, and asked the relevant experts and representatives of enterprises, collectors and consumers, perhaps, their personal feelings and stories. Can give people some inspiration.

Expert interview

Never give up eternal for the present

He Jinchi: Honorary Chairman of Fujian Classical Craft Furniture Association, Distinguished Consultant of Peking University Private Economic Research Institute, Chairman of Xianyou County CPPCC.

Facing the crisis

"Fujian mahogany classical craft furniture industry must not give up eternal for the present!" After talking about how to expand the new national standard of the province's mahogany classical craft furniture industry, He Jinchi put away a smile on his face.

He told reporters that classical craft furniture based on mahogany is not only furniture, but also a symbol of the culture of the times. In recent years, with the development of economy and society and the return of traditional culture, mahogany classical craft furniture has become more and more popular and popular with people because of its material rarity, practicality, artistry and inheritance.

Xianyou mahogany classical furniture production skills have been thousands of years old. In the 21st century, in Fujian, the mahogany classical craft furniture industry represented by “Xian Zuo” has risen rapidly. At present, there are more than 4,000 mahogany furniture enterprises in the province, and there are more than 3,600 in Xianyou County, among which the above-scale brands There are 98 enterprises with more than 150,000 employees and thousands of products. “Xian Zuo” has accounted for 60% of the high-end market of classical mahogany furniture in the country. In 2011, the output value was 16 billion yuan. This year, it can reach 20 billion yuan. In January, the output value above designated size reached 14.2 yuan.

"But after the prosperity, we should see the crisis and hidden worries." He Jinchi said that the current world economy is very difficult, and the industry is inevitably constrained by its influence; especially the entire industry is not very standardized, precious wood, especially red sandalwood, yellow The valuable redwood resources such as pears and rosewoods are depleted. Under the circumstance that “one wood is hard to find” to push up the cost of raw materials, labor costs increase, and market competition is becoming more and more fierce, some enterprises are eager for quick success and speculation, and there are many speculations; some are shoddy and the process level is distorted; some lack creativity and the same is serious; Even at the expense of adulterating doping, pit customers.

"A mouse has broken a pot of porridge, and the short-term behavior of the company directly affects the industry's reputation and sustainable development." He Jinchi said.

Government regulation

"It is imperative that the government's policy guidance and supervision can not be absent." He Jinchi said that in recent years, although governments at all levels have done a lot of work in industrial support services and platform brand building, they have not been in place in regulatory norms. .

In the past few years, Xianyou County has issued 12 documents and more than 300 supporting measures for supporting development, and has made efforts to build the largest redwood raw material trading center and mahogany classical furniture exhibition center in the country and the world. As early as 2007, when the province introduced the "Fujian Province Classical Craft Furniture Technical Standards", it specially set up the classical craft furniture quality inspection and testing center of Xianyou, but it was only recently established, and it has not yet played a role due to the system and other reasons. .

"It is necessary to straighten out the relationship and give play to the role of the quality inspection and testing center; and establish a special product remediation mechanism composed of quality supervision, industry and commerce, taxation and classical craft furniture associations and other industry management departments as soon as possible to establish a normalized long-term supervision mechanism. Work with the inspection and testing center to standardize the development of the industry." He Jinchi said.

Enterprise self-discipline innovation

"All the people engaged in the classical craft furniture industry should be deeply rooted in the 'gene of integrity', flowing with 'moral blood' and self-discipline for development." He Jinchi believes that only by sticking to social responsibility, morality, trustworthiness, and long-term perspective Enterprises can win the competition and win the future.

He said that Fujian first tried first and in 2007, it took the lead in formulating and implementing provincial-level process quality standards. As a provincial-level intangible cultural heritage project, the “Xian Zuo” enterprise should take the lead in strictly implementing the provincial standard before the national standard has been officially implemented, accelerate the implementation of the quality management system certification, and strictly manage and monitor the production process of classical craft furniture. To ensure production safety and product quality.

"Enterprise self-discipline, must have an innovative spirit, must not blindly imitate, infringe on the copyright of others." He Jinchi said that to completely change the homogenization of products, companies must aim at the changes in the aesthetic needs of modern people, with culture and art as the soul, with traditional skills. For the support, injecting the “culture” and “fashion” elements into the inheritance, creating quality products and enhancing the added value of products in innovation.

When the national standard is issued

"The new national standard to be issued stipulates that mahogany furniture should have "product quality express card", which is more standardized on mahogany furniture, and it is expected to classify the original non-redwood materials into mahogany, which will not only increase the appreciation space of precious and precious mahogany materials. It can also effectively promote the diversification of this industry.” He Jinchi believes that craft furniture made of new materials will meet the needs of multi-level markets.

"If you take 'Xian Zuo', you can seize this opportunity and seek development. While continuing to lock in the high-end market, expand the low-end market and form a matching exhibition, home, decoration, art, craft. The industrial chain such as the secondary utilization of tourism and scraps will play its leading role in radiation and drive the continuous development of the Chinese mahogany classical craft furniture industry.” He Jinchi said.

Association company

Inheritance and innovation:

The industry continues to develop the soul

Huang Fuhua, President of Fujian Classical Craft Furniture Industry Association, Chairman of Fujian Sanfu Classical Craft Furniture Co., Ltd. (the first batch of cultural demonstration bases in the province).
"The upcoming new national standard is very important for our industry standardization and sustainable development, and it is expected to solve the problem of redwood resources exhaustion. We are looking forward to it." As one of the new national standard developers, Huang Fuhua is full of expectations for the new national standard.

"Of course, after the implementation of the new national standard, China's mahogany classical craft furniture industry should continue to develop, inheritance and innovation is the soul." Huang Fuhua turned his head and talked with reporters about the innovation shortages in the industry, the similar products, the constant problem of infringement "In addition to the industry associations to supervise and supervise, enterprises themselves must be self-disciplined, seek innovation in inheritance, and seek development in innovation. Otherwise, no matter whether it is enterprise or industry, there will be no soul and no hope."

Huang Fuhua told reporters that his ancestors were all woodcarving craftsmen, and they were the fifth generation descendants of the Huangshi masters family in Baxia Village. In 1997, he and his younger brother Fu Zhong and Fu Zhen aimed at the market and founded the “Sanfu” company. For more than ten years, on the basis of the exquisite and simple furniture of the Ming Dynasty and the stable and gorgeous style of the Qing Dynasty furniture, it has injected modern fashion and cultural elements, constantly improving and innovating, creating a study and restaurant that is inferior in shape, artistic and artistic. More than 20 series of nearly 100 styles of products, such as living room and bedroom, apply for more than 30 national copyright registrations.

It is the inheritance and innovation that enabled Sanfu, a private enterprise that started from a small workshop, to rapidly grow into a leading enterprise in China's woodcarving craft and mahogany classical craft furniture. The products have become the classics of Xianzuo craftsmanship and are popular in the national high-end market.

manufacturer

Integrity and quality:

Lifeline of enterprise development

Yan Xinghui, Chairman of Fujian Longyi Yiyuan Classical Furniture Co., Ltd., drafter of Redwood New National Standard, and expert of China Redwood Furniture Consumption Guidance Expert Group.

"Integrity and quality are the lifeline of enterprise development and the key to the sustainable development of this industry!" Yan Xinghui said that his ancestors are engaged in the classical craft furniture industry. From small to large, if you listen the most, you must be honest when you are doing things, otherwise you will be honest. Didn't work, didn't eat.

After graduating from Yan Xinghui University, he entered the classical craft furniture industry in 1998. In 2004, he registered a company specializing in classical wood furniture such as Hainan Huanghuali. Going to Beijing, he visits the Forbidden City (microblogging) whenever he has time. Every time he sees the mahogany classical craft furniture such as Ming and Qing huanghuali, he will be shocked by the exquisite shape and exquisite carving technique. "Only excellent quality, superb craftsmanship can withstand historical inspections, and later generations of treasures." He said that for more than a decade, no matter whether the precious materials such as huanghuali are sufficient, or it is hard to find in recent years, he always The goods are genuine, the price is clearly marked, and the integrity and quality are adhered to.

“At present, Longjing has 3 factories and 6 chain stores in Beijing and Chengdu. Every year, it represents the Putian City classical craft furniture industry to participate in the Cross-Strait Forestry Expo and Investment and Trade Fair, and each time they won the gold medal.” Yan Xinghui told reporters. The production of classical craft furniture not only requires skilled craftsmen, but also the injection of cultural elements. However, with the rapid development of this industry, it can be said that many people without culture are doing this cultural thing. The introduction of the new national standard is beneficial to the improvement of product quality and corporate quality, "guarantee the material, do a good job, and be genuine."

consumer

Affordability and value:

Ordinary people look forward to the pursuit

Li Fuchun, a resident of Dongcheng No.1 Community, Licheng District, Putian City, is 30 years old and is doing small business with an annual income of several hundred thousand yuan.

“When I entered the house and saw these mahogany craft furniture, I was very comfortable and very enjoyable. I laughed several times in my dreams!” Li Fuchun, who just moved into the new house, had a particularly happy time this year, he told reporters that years ago. After spending nearly a year's income, I finally bought back a few pieces of mahogany furniture and rounded out my dreams.

Li Fuchun had studied oil painting earlier, and he had a certain artistic vision and business acumen. When he renovated a new house, he set the aim of “light decoration and heavy decoration”. He believes that over-renovation is a waste of money, while placing a few pieces of practical and valuable mahogany craft furniture can improve the overall effect and taste of the house, and can also be used as a long-term investment to win the appreciation space.

The reporter came to visit his new home and saw the eleven sets of Ming-style classical sofas in the guest room with smooth lines and generous elegance. He special zone reporter read a set of three-piece Ming-style circle chair in the study room, and said: "This is a boutique made by Vietnamese avocado northern material, the texture of your slab, this is the tiger pattern, this is sesame flower. It’s very rare. It’s not long before I bought it. Yesterday someone added 100,000 yuan to transfer it!”

"After the new national standard is out, the consumer market prospects of mahogany classical craft furniture are promising." Li Fuchun said that with the development of the economy and society, everyone's pockets are getting more and more drums. It is not a dream that mahogany furniture enters ordinary people's homes. Of course, hundreds of millions of expensive mahogany furniture can not afford to buy, too expensive, it is the rich and collectors; but after the expansion of the rosewood category, I believe it will reduce the cost of ordinary mahogany, companies can target the needs of ordinary people I have developed a variety of affordable products with certain artistic value. I believe everyone can afford it.

Dealer

Diversification and classification: segmentation drives consumption

Yu Wanqi, general manager of Guangzhou Hualin International Qiyi Hongmuhui, and owner of Panyu Qiyi Rosewood Pavilion.

During the Spring Festival Lantern Festival, Yu Wanqi and his wife Lin Zhenli from Guangdong returned to Putian in the Xianyou and Putian, looking for hundreds of acres of land, planning to take the Dongfeng of the new national standard of mahogany, founded the Wanqi Craft Village Cultural and Creative Park, set Zhenmu Planting base, cultural and creative design institute, Expo City, and tourism services are integrated into one.

"My career started with mahogany, and Laihongmu developed." Yu Wanqi was quite emotional when he talked about the cause with the reporter.

He studied mahogany carving at the age of 16 and founded Qiyi Sculpture Factory at the age of 21. In 2004, he went to Guangdong to engage in the trade of mahogany carvings and mahogany furniture. He said that in addition to more than 1,000 square meters of Panyu Qiyi Rosewood Pavilion, Hualin International Qiyi Hongmuhui, which he founded in Liwan District, Guangzhou, is a mahogany furniture shopping mall with a business area of ​​20,000 square meters. , Jing Zuo, Su Zuo's products.

"Under the impact of the European debt crisis and the upcoming new national standard, the entire market has recently become loose. In Beijing and other places, except for rare and precious mahogany, the prices of other materials have dropped by about 10%, but in Guangdong, the mahogany classical craft furniture market is stable. The price is firm. For example, the three-piece space chair, last year's high-grade red sandalwood 260,000 yuan, the ordinary red double branch 22,000, is still the price, and sold very quickly." Yu Wanqi said.

"The introduction of the new national standard of mahogany is conducive to protecting rare redwood resources, achieving diversified expansion and driving consumption." He said that after the expansion of raw materials, production companies can segment the market and develop marketable products to give customers more choices. Promote the classification of collection, appreciation, practical and economic, attract more people to enter the mahogany classical furniture market.

Yu Wanqi said that the mahogany furniture industry was affected by the impact for a while, and because many imported mahogany did not follow the formal channels, including price positioning, invoices, ocean bills of lading, customs declaration and other bills. With the unified standard of the new national standard, the financial support and logistics expansion of the redwood industry will be more standardized, resources will be exhausted, and funding shortages will be alleviated.

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