The panel furniture is simple and fashionable, the quality is stable, and the price is affordable, which is favored by consumers. With the rapid development of China's economy, the rigid demand of the property market is heating up. The existing panel furniture on the market can not fully meet the needs of consumers. As a mass consumer product, panel furniture is facing unprecedented opportunities and challenges.
According to recent statistics, among the more than 500 domestic furniture brands, panel furniture accounts for about one-third of the total number. From the perspective of suite furniture, panel furniture accounts for more than half of the number of suite furniture. In terms of market sales, panel furniture accounts for 60% to 70% of suite furniture sales. From the market data, the panel furniture industry is doing well.
Rising raw materials, rising labor and logistics transportation costs, and high store rents have made the pressure on the panel furniture industry stand out. At present, China's panel furniture mainly faces three challenges of survival: First, the cost of panel furniture is too high, and the profit is weak. Compared with solid wood, European and American furniture, the profit is relatively weak, and enterprises do not need to control costs and do fine work. Second, the expensive rent The investment is large and the effect is slow. The board furniture covers a relatively large area, the rent cost is high, the investment is large and the effect is slow. Third, the plate furniture market is chaotic, the shoddy phenomenon is serious, and the formaldehyde problem has become a recognized problem in the industry. If the environmental protection requirements are not met, it is easy to cause indoor air to exceed the standard, resulting in consumers not trusting the panel furniture.
China's panel furniture industry needs to break through the bottleneck and ushered in great development: First, promote industrial upgrading, promote industrialization and automation, and replace equipment, industrial order management, product development management, and marketing departments to a greater extent. Apply information technology to vigorously develop talent structure; Second, adhere to the road of design innovation, pay attention to low carbon, green environmental protection, simplify the processing technology, solve the contradiction of furniture production from the design level; Third, optimize the industrial structure and enhance the product Quality; Fourth, custom furniture is gradually deepening, more and more consumers are more willing to set the internal structure of furniture according to their own living habits, improve the quality of life, custom furniture will become the trend; Fifth, strive to open up the market and promote furniture production Diversification, establish a variety of marketing channels, and promote the rapid development of online sales. With the maturity of network technology and the change of people's consumption concept, furniture online shopping will become a trend.
After entering the 21st century, with the acceleration of the pace of urbanization and urbanization construction, housing will enter the market as a commodity, providing a space for development of various types of furniture and ancillary products. China's furniture industry is facing an unprecedented opportunity. Panel furniture represents the mainstream direction of the industry development, and the prospects are promising.
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