Survival of the fittest, the general trend of the trend behind the original paper prices, there are roughly several factors. The first is the relationship between supply and demand. Assuming other factors remain unchanged, with the rapid growth of the national economy, the demand for carton packaging has increased in the society. Therefore, the demand for carton from the carton factory will inevitably expand rapidly. In the situation where demand exceeds supply, the price of base paper will increase. The first is the cost factor. Under the circumstance that the relationship between supply and demand does not change, the increase in the prices of papermaking raw materials, such as recycled fibers and pulp, as well as the increase in the cost of water, electricity, and labor, will also lead to a rise in the price of base paper. In addition, factors such as environmental protection policies and transportation costs also played a role in promoting the price increase of raw paper.
Under the global economic environment, the prices of various resources have become a consensus. For raw paper prices, companies feel that pressure is actually a normal phenomenon. In Europe, more than 400 companies operate nearly 700 corrugated cardboard production lines. In China, along with countless small carton factories, there are at least tens of thousands of large and small carton factories.
For example, at present, the output value of China's corrugated box market is 120 to 150 billion yuan. Xiamen Hexing Packaging & Printing Co., Ltd. is the leader in the domestic paper packaging industry. According to its annual report, the revenue in 2009 was 886 million yuan. If calculated according to the annual output value of China's corrugated box market of RMB 100 billion, Xiamen Hexing only accounted for about 0.8% of the market share. For a mature industry, its leader in the industry's overall output value should occupy at least 10%, or even more than 20%. It is not difficult to see that the current Chinese carton industry is still at a relatively low level. Compared with the mature European market, China's corrugated box industry still has a long way to go. Therefore, in the process of survival of the fittest, some companies will feel very difficult, and some companies do not care about this, and even very welcome the survival of the fittest.
In addition, from the packaging industry chain in the figure below, we can clearly see the degree of development of the paper packaging industry in the mature market, which will also be the development trend of China's paper packaging industry in the future. In the mature market, the upstream cardboard and the downstream packaging market basically match, with particular attention to the fact that, in many cases, corrugated board and downstream packaging companies have the trend of upstream and downstream integration.
Seize the opportunity to expand the enterprises in the paper packaging industry, there are numerous companies, for these corrugated box companies, if you can become bigger and stronger in the industry, you should take a firm step to achieve self-transcendence and development, and once that the company's development exists Difficulty, there are certain obstacles, in order to really survive and grow in the industry, then we should cooperate with more excellent companies in various forms. In the future, with the gradual maturity of the industry, there may be a large number of companies that have been drained, either acquired by other companies or gradually eliminated due to inability to adapt to market competition. The corrugated box industry will become more organized.
To a certain extent, the price increase of base paper is a double-edged sword. For large companies, not only will not be affected, but will be more and more powerful in this price increase storm, they will digest these price increases through a variety of scientific methods. On the one hand, it seeks more customers and further enhances its value-added services. On the other hand, through various internal management optimizations, such as optimizing management processes, improving production efficiency, streamlining the workforce, and reducing costs through various means. Once it is truly within the company, the company will reduce production costs through the improvement of management levels, and outside the company, through the increase of customer groups to ensure the company's operating income, then the strength of the company is a matter of time.
We know that to look at an industry, we must first look at the global environment. From a global perspective, the paper packaging industry has great vitality. This is closely related to the development of human society and it is also in line with the current trend of low-carbon, environmental protection and sustainable development. According to statistics, in 2008, the global packaging industry had a market capacity of 410 billion euros, of which paper packaging accounted for the largest, and the market capacity was 1400 billion euros. In this, China accounted for about 20%, and the market capacity was about 300. Billion euros. According to our forecast, the global paper packaging market capacity will reach 210 billion euros by 2020, of which China has the highest growth rate, with an average annual rate of 8%, an average increase of 5%. It is conceivable that by then China will undoubtedly become the world’s largest packaging market. At the same time, the author also heard some more optimistic statements, some experts said that by 2012 China's packaging market will become the boss, I also want to see this result, let us wait and see. In any case, the conclusion is one, the global packaging to see paper products, paper packaging to see China. Therefore, for China's carton enterprises that are interested in becoming bigger and stronger, it will be a very favorable opportunity at present.
Focusing on "greenness" and paying attention to innovation here, the author focuses on innovation packaging from the perspective of sustainable development. In fact, this is also a very favorable means for the company to deal with the rise in raw paper prices. Stora Enso, the author of the company, is the world's largest manufacturer of forest, paper, board, and packaging. The packaging business is a very important strategic business of the Group. In 2009, it had a revenue of 2.7 billion Euros. Apart from the paper management, 94% of the packaging business has not yet established a production base in China. The potential for future development is huge.
In Stora Enso, one solution is to develop an intelligent drug package that records this information as the patient takes the drug. This packaging product is called Pharma DDSi and it has an embedded chip that collects accurate dates, times, and dosages. So doctors can use these data to adjust medications, or a pharmaceutical company can use it to evaluate the efficacy of drugs. The Pharma DDSi also performs other optional tasks such as using a buzzer to remind patients to take pills and using cell phone functions to transfer and display data from the chip or provide text messages to remind patients to take drugs. The European Health Care Packaging Council selected Pharma DDSi as the best package for pharmaceutical packaging in 2008. This specially developed packaging solution for the pharmaceutical industry is no longer a simple packaging product. It uses packaging as a carrier and can realize patients, doctors, hospitals, pharmaceutical manufacturers and pharmaceuticals through technologies such as IT, Internet, and RFID. Packaging companies share information to create maximum value for customers and partners.
Green packaging will be the trend of the corrugated box industry. Any corrugated box company wants to attract the attention of countless end customers around the world. Innovation is an essential means. With the continuous development of social economy and culture, the demand for functional and humanized packaging will become more and more prominent in society. Once a company can make breakthroughs in innovation and green packaging, and it will be a source of corporate profits, it will To greatly enhance the added value of corporate products, the impact of raw paper price increases on companies will become increasingly weak.
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