According to the survey, in recent years, the output value of China's furniture industry has exceeded 700 billion yuan, accounting for 70% of the world's furniture manufacturing, but in the top 5 Chinese websites of Alex, there is no furniture e-commerce platform, but in In developed countries such as Europe and the United States, online shopping furniture accounts for 30% of total furniture consumption.
It is precisely because of the broad development space of e-commerce and the irreversible development trend, domestic well-known furniture and building materials brands have been involved in e-commerce. However, for home businesses that are accustomed to the traditional business model, the understanding of emerging channels is still in its infancy. In the process of testing water e-commerce, all kinds of difficulties are inevitable, and all links such as brand, product, price, benefit distribution, service, logistics and experience will have an impact on home e-commerce.
In the key point of home e-commerce success or failure, the choice of online products, namely product line management, and the quality of the offline service system should be the focus. Speaking of products, how to balance the price conflict between online and offline products will be a big test.
Whether the price of online and offline products is controversial
At present, the major furniture companies are still exploring the business model of furniture e-commerce, and there are also many disputes in the way of operation. There is a mixed view on whether the prices of online and offline products need to be consistent. Some experts believe that there will be some personalized needs on the network, personalized products can make some distinctions, but the main products should be consistent. Liu Feng, the sales director of Meikemeijiajiajia, said that they should make a distinction between online and offline products as much as possible.
Products must have a differentiated price to be basically consistent
Products must be differentiated, but online and offline prices should be basically the same. Some merchants will not use price warfare. Maybe online will use some spikes or individual product price discounts to attract passengers, but it will never be All products. The goal is to attract customer attention, rather than making it a competitive advantage.
Online and offline products maintain consistency prices can be slightly different
On a good platform where integrity can be recognized by consumers, online product prices can be lower than offline, after all, online costs will save a lot. If consumers are convinced that an online product is genuine and that it is much cheaper than a physical store, most of them will choose low-priced online products. This can attract strong passenger flow through a slight price cut.
A certain online price advantage can attract young customers
I have to admit that not only the home industry but even the entire e-commerce field, online low-priced products can indeed attract consumers. According to the actual experience, professionals can find that the online shopping group is relatively young and has a weak consumer power. If the price is lowered according to the profit ratio, it will bring the effect of small profits but quick turnover.
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