Jordan (China) Co., Ltd. together with the China Fashion Association co-sponsored the "Jordan Cup" 4th China Sports Equipment Design Contest on November 4, 2009 officially opened in Beijing Hotel. The competition aims to promote the national mobilization of Chinese national sports in the field of sports design, effectively conform to the spirit of the Olympic Games, fully reflect the brand concept of "tailored specifically for Chinese consumers" , and create a more favorable brand image.
The same brand concept, higher professional requirements
The "Jordan Cup" China Sports Equipment Design Contest has been held since 2006 and has won recognition and response from all walks of life. The organizing committee of the Grand Prix has invited well-known designers from the industry, professors from well-known garment institutes both at home and abroad and authoritative professional media representatives Judges. High-end operation and professional accreditation makes the competition has a good reputation in the industry, the number of applicants is also increasing year by year, the scope of the contestants from major colleges and universities in the relevant professional students to expand to professional designers, At the same time, regardless of clothing or footwear different sub-items, the overall quality and level of entries are also increasing year by year.
The 4th "Jordan Cup" China Sports Equipment Design Competition, as always, uphold the Jordanian company "tailored specifically for Chinese consumers," the brand concept, hope participants from design, development to every aspect of creation to fully consider the Chinese body size , Foot and exercise habits, the combination of human body mechanics and engineering principles, closely linked to the international trend of sports equipment, while inheriting the essence of Chinese design elements and cultural heritage, to help sports enthusiasts pursuit of excellence in athletic performance. Since the contest was solicited in April, the contest has received 865 pieces of sportswear and footwear from 22 regions. After careful review by well-known designers and experts in the industry, on July 16, the preliminary results of the competition were announced in Beijing. A total of 20 sportswear works and 21 footwear works from 16 regions including Japan and the United Kingdom were selected for the finals. As China International Fashion Week 2010 spring and summer series released an important part of the "Jordan Cup" the fourth China Sports Equipment Design Competition finals will be Fashion Week on stage, on behalf of the Chinese sportswear industry to the public to produce a belongs to China Cutting-edge designer cutting-edge answer.
Focus on youth sports, support domestic and international competitions
While the brand steadily progressed, the 4th "Jordan Cup" China Sports Equipment Design Competition also continued Jordan's concern about the development of youth sports. It stipulated that this entry must have a set of "the 26th World University Summer Games China The same time, in 2008, Jordan became the 24th World University Winter Games Organizing Committee partners and sports equipment sponsor, the Chinese delegation partners and equipment sponsors; the same year, with China University Sports Association formed a strategic partner, and continue to be the 25th, 26th World University Summer Games Chinese delegation partners and equipment sponsor. In the international strategy of development, Jordan successfully became the 24th Winter Universiade, the 25th Universiade Russian delegation's partners and equipment sponsors.
Explore talent from contest and train young designers
"Jordan Cup" China Sports Equipment Design Contest for the Chinese sports equipment design community to discover a number of excellent young talent with outstanding design talent. Since the contest was held three times, 80% of the winners have entered the Jordan (China) Co., Ltd. after the competition, in which the design and other related work. Jordan (China) Co., Ltd. also under the young designers in the cultivation of sufficient effort, for them to fully provide exchange, study and other learning opportunities.
At the same time, Jordan (China) Co., Ltd. is also more hope that through the "Jordan Cup China Sports Equipment Design Competition" for Jordan (China) R & D center to explore more of its own international design talents in China to enhance China's overall sports equipment design Level. The future of Jordan, but also in line with the community, with the concept of society, pursuing "tailored specifically for Chinese consumers," the purpose, the constant pursuit of excellence, jointly committed to the rejuvenation and growth of China's sports industry, is committed to building A very competitive hundred-year brand, to maintain its long-lasting vitality and sustainable development in the era of flying.
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