GATF survey shows that 70% of print buyers will use screen soft proofing, and screen soft proofing can also better help printing companies participate in competition.
Screen soft proofing fundamentally changes the old workflow, allowing printing companies to provide customers with accurate proofs as quickly as possible via the Internet.
The SWOP certification system has certified Apple ’s LCD display and screen proofing software (such as ICS Remote Director, Kodak Matchprint, Dalim DiALOGUE) according to ISO12464: 2004, which has resulted in the same sheet of soft closing. These hardware and software make the combined sheet accurate and can be used as a legally binding agreement. With a mature, proven and stable platform, affordable displays and color calibration devices, screen soft proofing has created a new era of digital publishing and printing.
Kodak's research shows that 98.6% of the proofing cycle is used to send proofs, and only 1.4% is actually proofing. According to Kin WahLam of Time Company, if the digital workflow can get rid of the only disconnected part and hard proofing, the whole process will be perfect. Screen soft proofing improves the digital workflow, in addition to saving costs, it can also shorten the geographical distance between the printing company and its customers, and improve the company's global competitiveness.
Screen soft proofing also makes storage, filing and retrieval easier. Using a media asset management system, digital proofs can be effectively stored to prevent damage from natural factors, and the retrieval speed of digital proofs is significantly faster than traditional file and search systems.
The screen soft proofing system also supports the workflow of proofing anytime, anywhere. When the key personnel responsible for approving the proofs are on a business trip, they can log in and modify the digital proofs at any time as in the office.
In the United States and other European countries, soft screen proofing is a mature technology, but China has been slow to accept this new technology. But as we all know, in the early stage of technology adoption, the higher the risk, the richer the rewards. What is exciting is that the users who first adopted CTP in China are now among the top 100 Chinese printing companies.
Take "Time" magazine, one of the most successful users of screen soft proofing, as an example. Time magazine has adopted screen soft proofing in many publications in the United States and Asia. Now, they are asking advertisers to send film to Time Magazine. , And no longer accept hard proofs, this change is inevitable.
Time magazine processes 1620 samples per week, and the turnaround time is 7 consecutive weeks. The total number of samples processed in one year exceeds 84,000. Time is money, using screen soft proofing can save a lot of labor costs. This does not include other expenses, such as proofing delivery and communication expenses. Time magazine can now provide better and faster services to its customers, thereby shortening the publishing cycle.
Classic Case: "Ruili" Aims at Screen Soft Proofing
The application of CTP has not been overwhelming, and soft proofing of the screen has pulled out a new industrial chain, which makes people recognize this trend again. With the continuous development and maturity of display technology, software color rendering and management functions, and the popularization of file exchange formats such as PDF and the Internet, the screen soft proofing scheme has entered a mature application stage. As the fashion magazine with the largest circulation in the country, Beijing "Ruili" magazine will take the lead in adopting a screen soft proofing scheme in some columns of its published "Ruili Home Design" magazine to improve the printing workflow.
In January 2007, in order to make the application of screen soft proofing technology more localized, the China Institute of Printing Science and Technology and Beijing Institute of Printing jointly launched the "screen soft proofing test project" and recently launched the "screen soft proofing test report" . This project was supported by Apple China, Beijing Holy Rainbow Platemaking Technology Co., Ltd., Beijing Hualian Printing Co., Ltd., and Beijing Ruili magazine.
Li Shuguang, visual director of Beijing Ruili Magazine, said: "As a fashion magazine, Ruili requires a very high visual effect, and the advertisers we face are also very demanding on print quality. The characteristics of fashion magazines It is a large number of pictures, frequent picture modification, sometimes even when the magazine is about to send to the printing factory, the latest style of a piece of clothing may have changed, you need to replace the picture immediately, and you need to edit the sample to confirm after the replacement. In the past, the printing methods were stretched. "As the designated platemaking company of Beijing" Ruili "magazine, Beijing Shenghong Rainbow Platemaking Technology Co., Ltd. recommended to Beijing" Ruili "magazine based on its experience accumulated in screen soft proofing over the years. Use this technology to shorten the process, improve efficiency, and increase editing time. The Beijing "Ruili" magazine is very interested in this technology that has been applied abroad, and said that if it works well, it is expected to be used in the publication of Shanghai New Magazine.
From a global perspective, the main point of contention for screen soft proofing applications is whether the "samples" are trustworthy. During the testing process, the testers mainly focused on this controversy, conducted a comprehensive test and analysis of the Cinema system display, and also tested and evaluated the remote soft proofing software ICS Remote Director, and obtained a large amount of data based on the test Data analysis draws 10 conclusions. Based on these conclusions, it can be seen that the monitor under test can reach a level close to the printing color after color management. For most printing situations, as long as you master the use method, you can meet the screen soft proofing of the high-end printing quality level. Requirements.
However, it must be pointed out that the soft proofing of the screen is based on color management, and color management is not only the color management of the display, but must be based on comprehensive color management, and all aspects of printing need color management , So that the colors of the entire printing process are uniform and consistent, in order to achieve the result of soft proofing of the screen.
In fact, screen soft proofing is not just the so-called "what you see is what you get" concept, it brings a more effective communication method and is committed to a more effective process and production management concept.
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