Stereoscopic Printing: Whoever Applauds the Heights

3D Printing has long been a temptation to change people's temptation. However, due to its high production costs and the fact that it is often required to print in large quantities, it has not been popularized for many years, and the development of technology is neither warm nor cold. fire. With the development of grating technology and the participation of computer-based plate-making technology, the threshold of three-dimensional printing has been reduced. Then, the three-dimensional printing market has sprouted new vitality under the joint fostering of some three-dimensional printing technology and equipment developers and three-dimensional printing companies.

Who gave birth to the emerging three-dimensional printing market is the vast number of consumers and our customers. Who is meticulously nurturing and developing this market? Compared with the foreign stereoscopic printing market, where are our market advantages and what are the defects?

To this end, we interviewed a group of generals who are active in the field of three-dimensional printing, Mr. He Yanquan, Manager of Shenzhen Kuo Gao Cai Arts Co., Ltd., Mr. Liu Feng, General Manager of Guangzhou Meibang Putte Technology Co., Ltd., and the history of the general manager of Li Fenmei Technology Imaging Studio. Mr. Li Jia, General Manager of Hangzhou Bosheng Trade Co., Ltd. Mr. Ye Bin, Mr. Ma Jianbo, Marketing Manager of Beijing Quanlun Quanxun Technology Co., Ltd., and Mr. Ding Yi, a well-known expert in the printing industry, took a look at these ever-and-existing three-dimensional printing markets. How the pioneers commented.

Explore the market - dawn

When the three-dimensional printing market in some countries in Europe and America is in full swing, China's three-dimensional printing is still "there is a quiet dawn here." The three-dimensional printing that appeared in China in 1966 was short-lived by the impact of the Cultural Revolution. Since the three-dimensional printing market could not find a suitable technology and market for its development, the development speed in the past 30 years was slow, and few people looked for it.

At the beginning of the 21st century, the three-dimensional printing process is still at an unfamiliar stage for the printing market, and the cognition of the high-end technology market is even more dazed. Guangzhou Meibang Puttech Technology Co., Ltd. (hereinafter referred to as Smithsonian Company) has decided to invest in the high-end market of three-dimensional printing in this context. They have conducted full research in the United States, Germany and other places, and in-depth Jiangsu and Zhejiang, Shanghai, the Pearl River Delta, etc. A detailed business visit was conducted. The maturity of the foreign three-dimensional printing market and the breadth of the domestic market gave Smith Barney's confidence in the development of the market. During the interview, Mr. Liu Feng, the general manager of Smith Barney, told us a number that he did not want to accept: It also experienced two years of market cultivation. By 2002, the sales of Midland in the mainland were only 18 million yuan, and it was responsible for the entire Asia’s sales of Smith Barney’s Hong Kong headquarters have achieved remarkable results of HK$1 billion. Apart from being influenced by Hong Kong’s free port factor, the main reason is that consumers in this region are quick to accept new things, while the domestic market is still in the stage of enlightenment. Although the market potential is great, it needs to be nurtured.

Shenzhen Yucai High Color Arts Co., Ltd. (hereinafter referred to as Yugao Co., Ltd.) entered the three-dimensional printing industry in 1995. At that time, the Shenzhen International Exhibition Center cooperated with the photography department of Yukio to develop a three-dimensional advertising light box project. The effect allows the company to see a huge market potential for three-dimensional printing. At that time, there were very few three-dimensional printing companies, and there was a technical blockade between them. There was no corresponding software for the three-dimensional printing of image-making techniques. The market was blank. Therefore, how to find market positioning and entry points became a problem for the company at the time. . The company’s approach to market search is to actively attach stereoscopic images to application products and consciously sell them to target customers. For example, the screen printing pattern on ordinary schoolbags is changed to a three-dimensional image. This is the case for bag manufacturers. With a new selling point, orders will be more slowly. Based on the theory of “predators flea”, Yukio Company firstly promoted three-dimensional printing products relying on the products of large companies as the initial entry point for the market, and sought more buyers through the exhibition, gradually becoming stereoscopic printing. "Predator."

Hangzhou Bosheng Trade Co., Ltd. (hereinafter referred to as Bosheng Company) involved in the R&D and production of the three-dimensional printing field in 1998. It also passed the preliminary market inspection and participated in related exhibitions in Germany, Japan and Taiwan Province of China for several times. Stereo image software, and set about developing R&D production technology. Bosheng company has gone through many detours at the beginning of the investment and has also tried a lot of software, and finally made it based on Photoshop software. Later, due to the involvement of companies in Taiwan and Hong Kong and the reduction in the cost of grating materials, Bo Sheng became an advocate for producing three-dimensional printing at the lowest cost. Bo Sheng advocates that we jointly cultivate the market and promote the three-dimensional printing technology and concepts. Today, Bo Sheng Company's achievements are obvious to all.

In the situation where the three-dimensional printing market is gradually warming up, digital printing machines representing the latest digital printing technology also patronize stereoscopic printing, adding personalized printing features for three-dimensional printing. However, Beijing Jinglun Quanxun Technology Co., Ltd. encountered many problems when using HP-Indigo for stereoscopic printing. Mr. Ma Jianbo, general manager of the marketing department of Jinglun Quanxun, talked about the promotion of HP-Indigo equipment. He found that many manufacturers who purchased digital printing presses only wanted to fill the equipment gap. They did not set up a special project team to develop new application areas, resulting in waste of resources.