With the imagination and expectation of science and technology, all walks of life strive to develop in a more self-help direction. Whether the goal is to show off the market and capital, or to reduce costs, but in fact, self-help needs to be: more pragmatic considerations. 
When it comes to self-help, many people will directly associate with Alibaba's unmanned retail supermarkets and convenience stores in Hangzhou and Shanghai, Taobao, and so on. So that later, Wahaha also announced that it would open 100,000 in three years.
The concept of unmanned retail is to let customers use the APP scan code to open the door. After picking it inside, then use the mobile phone to pay for the door. Interested can be associated with it: In this way, what role does “person†become?
To be honest, such “macro ideas†of unmanned stores (or office pick-ups) are not really solving the “essential problem†of retail.
Another route, the Ali Ma's box horse fresh students with "food experience + fresh food super retail + regional distribution" business model, as of the 18 years of February two years of "expansion" reached 30 stores.
The speed of such "heavy" development must be transformed through the acquisition of existing offline retail stores, and there is a way to accelerate the expansion.
In the face of China's Shangchao business is a huge market of 5 trillion, the new retail suddenly changed from traditional retail to Shannon. Ali, Tencent and other giants want to build their own moat. Many startups are trying to cut into the market and are still in the initial stage of competitive development.
Whose "strategy" is more precise, in order to make "step" faster
If you understand the logic of the retail industry, it is a very pragmatic strategy to focus on the new retail development focus on “self check outâ€, which can produce great practical value.
According to the RBR market research organization in London, the number of self-checkout machines at the end of 2014 is estimated to be less than 100. By the beginning of 2015, it has been almost 10,000 units. As of 2016, there are 255,000 self-checkout machines in the world, which is expected to be in 2022. It will reach 400,000 units, which shows how fast the growth rate of this market entry point will be.
Going back to the domestic market, when it comes to the function of “self-checkoutâ€, I have to mention the “free purchase†of Dmall.
After investigation, Dmall has reached cooperation with retail companies such as Wumei, Xinbai, Zhongbai, Gourmet Forest, Xinglong Guangyuan and BBK, covering nearly 3,250 stores. But as of now, there are only more than 1,200 stores on the line to Dmall "free purchase" self-checkout business.
why?
The reason is that one of the key aspects of the retail industry is the improvement of SCM (Supply Chain Management).
For example, in the cooperation between Hubei and Zhongbai, the multi-point Dmall first launched freely in the five hundred stores in Wuhan, and then gradually promoted to more than 100 stores.
Then in the future, it will fully access the self-settlement free purchase, as well as the distribution business, membership services and other functions, in order to adapt the data to the omni-channel supply chain management.
In addition to the layout of North China, East China, Central China and Northwest China, the multi-point Dmall has been integrated online and offline with Shenzhen Baijiahua Group for a comprehensive digital transformation.
In South China, the cooperation with the leading Baijiahua has fully verified one thing: it is a crucial step to cut into the new retail market with self-checkout.
Multi-point Dmall first opened the free purchasing function with the three stores of Baijia Huaxi Township, Longhua Store and Shiyan Store in the early Spring Festival. Immediately after the Spring Festival, five hotels including Shajing Store, Songgang Store, Gongming Branch, Sanlian Store and Putian Branch were opened. Store.
Therefore, the steps of informatization development in Shenzhen and Wuhan are exactly the same.
The main consideration is the launch of the free-to-buy function, which involves the docking of a series of back-end systems, including merchandise, promotional information, inventory, and membership systems.
One of the most important considerations for multi-point line-of-line retailing is to give it a complete e-commerce capability without compromising the store's original operating model.
Therefore, when each function is launched, more points will be tested in the early stage. After the mode runs, it will be widely popularized in a large province.
To put it simply, multi-point Dmall first opened freely with some parts of the business, and then gradually progressed in stages, steps, and divisions. The ultimate goal of both parties is to achieve a "concrete" effect, which is a pragmatic consideration.
Multi-point Dmall's free-to-buy business collects the points from the cooperative merchants, develops a standardized charging process, and gradually expands to the distribution-to-home business. By drawing points, the two sides have a common goal, like "pay by effect."
According to the understanding, the main reason for the rapid expansion of multi-point Dmall lies in practicality and reproducibility. The key is that retail enterprises are also satisfied with such cooperation models, which together have contributed to the promotion of comprehensive digital management.
Mode 1, open up exclusive channels
Mode 2, add equipment to the shopping cart
In order to better understand its effects, observe from the consumer market
Domestic supermarkets, Yonghui, Wumei, convenience bee and many other supermarket chains and convenience stores have also introduced self-checkout systems.
For example, Yonghui Supermarket introduced a self-checkout system in 2015 to provide customers with a handheld POS machine and a terminal checkout machine to scan the code while shopping, but the user needs to apply for a VIP card of 1,000 yuan.
The resulting usage is lower than manual checkout. Therefore, in the future, Yonghui Supermarket will not promote similar self-checkout models in other stores.
Coincidentally, the Ole' fourth-generation store of China Resources Vanguard Supermarket, which was newly opened in Shenzhen Happy Coast, also piloted the self-checkout function. The self-service cash register must hold the VIP membership card of the supermarket. As a result, many customers still choose to wait in line to check out. habit.
Other things that need to be observed are Ali's box horse fresh, which can only be paid by downloading the box's APP. Such a "closed" checkout model encloses its own moat, but it can still resist the competition and still need to be left to the market for inspection.
However, from the needs of retailers, self-checkout is most attractive to customers to bring convenience to customers, which is especially important for supermarkets that are increasingly losing their appeal.
According to the multi-point Dmall cooperation model, the effect of self-checkout is actually able to attract customers to return.
Especially for consumption upgrades, physical retailing needs to face the consumption market of a new generation of young people, and more people will pay attention to the convenience experience in the future.
For example, the supermarket has 3 to 4 queues every day (11 to 12 o'clock, 15 to 16 o'clock in the afternoon, 18 to 19 o'clock in the evening). Rough cashiers are not the best solution to solve the queuing, and self-checkout can be alleviated. The pressure of cashiers and help serve the spending habits that want to “take away and goâ€.
The added advantage is that the future will provide customers with more interactive experiences. For example, at present, the most used combination of online and offline activities, it is worthwhile to promote customer repurchase in the future, and thus generate member consumption viscosity.
In effect, according to the third-party mobile big data service provider "Aurora" released "2017 mobile Internet industry inventory app list" shows that the market penetration rate of fresh e-commerce app is less than 1%.
Among them, Dmall has a market penetration rate of 0.70%, far exceeding that of Jingdong Home (0.32%), Daily Excellent (0.31%), Box Horse (0.17%) and other platforms, ranking first in the vertical field.
In another data, according to the “Easy Qianfan†release of the December 2017 fresh e-commerce data survey, the number of Dmall monthly livelihoods has reached 5.923 million, ranking first in the fresh list, which is daily. Yu Xian and Jingdong are more than twice as big as home.
From 2017 sales, Dmall's GMV in 2017 was nearly 11 billion, an increase of more than 3.6 times compared with last year. This is an attractive growth rate, and it is a good reference for entrepreneurs in the retail field.
So what will happen in the future?
The opening of the intelligent mobile era, convenience will be the main consideration for the choice of consumption. In the near future, the self-checkout feature will soon become a must-have normal payment tool.
According to Nielsen's research data, 52% of consumers said that convenient payment methods and payment security (39%) are important factors driving consumers' online shopping, and the popularity of mobile payment software has increased to 99%.
When the usage habits of mobile payment are developed, the mobile phone not only becomes an information carrier, but also a terminal for identification, and can also provide a tool for the convenience experience of the customer.
In addition, in the future, one of the core competitiveness of new retail is the ability to improve technology and improve convenience, and achieve full integration of capital flow, information flow, data flow and service flow. This is the ultimate advantage of creating competitive barriers.
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