On the 27th, together with intelligence, this technology and culture company, which specializes in "magic and real" imaging technology and is committed to promoting the "visual revolution" in the cultural field, has now completed the seed round and Qianyuan Capital invested by Maiai Culture. The angel round of the referee and the two rounds counted a total of 10 million yuan in financing.
It is understood that at the "Fantasy and Reality" conference, together with Smart and Mai Ai culture, it displayed its holographic projection technology and launched a virtual artist image. In the future, it will also cut into education, tourism and other industries, and strive to shape the change of perception. This is also the first release of a smart holographic projection technology.
The founder, the “artificial old fritters†of technology and the experience of music industry – Zhang Dongliang also gave the company the “technical + art†gene.
After the "Rookie" in the AR and VR era, what is the holographic projection?
In 2016 and 2017, the story of AR and VR was full of screens, and people lamented that the black technology in the movie finally occupied the earth. But after two years, the frenzy gradually receded due to the poor experience and the far difference from the black technology that people imagined.
However, behind AR and VR, the enthusiasm for reappearing reality is still unabated, and there are constantly new technologies to challenge this problem, and this time the protagonist has replaced it with a "holographic projection." Born half a century ago, holographic projections can be described as low-key. But it can be widely used in culture, entertainment, product display, etc., holographic projection shows the imaginable market space.
Before the holographic projection of science, let's revisit the two words of AR and VR for two years.
In a nutshell, AR, or augmented reality, can make people feel like adding artificial artifacts that don't exist in their environment. And VR, virtual reality, can make people feel that they have entered a completely artificial environment.
Both of these technologies sound beautiful, but in fact, AR and VR do not have patterns and use cases for a long-lasting quality experience. The use of VR glasses requires the human eye to continue to focus, more suitable for fragmented content, which can be dizzying for a long time; and AR needs a medium such as a mobile phone or a screen to present an augmented reality effect.
Relatively speaking, holographic projection technology, also known as virtual imaging technology, is a technique that records and reproduces a true three-dimensional image of an object using the principles of interference and diffraction. It requires only the naked eye and does not require a wearable device. The experience is better than AR and VR.
The holographic technique was first discovered by the Hungarian physicist Denise Gabor in 1947, and thus won the Nobel Prize in Physics in 1971. Since then, there has been a holographic beginning.
Since 2006, this technology has entered a stage of rapid development at home and abroad, and has become a means of display, performance, and film and television presentation, and has entered the public's field of vision.
Holographic projection also enables illusions and scenes, and interaction with performers. At the press conference, the founder Zhang Dongliang appeared on the stage with a holographic image and said hello to everyone, while the audience did not need to use any equipment.
And AR, VR from the network red, to silently, mainly for consumers, and holographic projection is more oriented to businesses, providing long-term, stable use, relatively less likely to be too much bubble due to the market's pursuit.
Cut into the entertainment industry, the natural entrance to holographic projection
The most mature field of holographic projection is still the entertainment industry. Hatsune Miku is the world's first virtual idol that uses holographic projection technology to hold concerts - transparent film holographic projection. Although the technology at the time was not mature enough, the stunning effect of the holographic projection prototype has already hit many people's nerves.
The traditional stage effect has been limited to 2D, and people's demand for 3D visual effects is increasing day by day. Ordinary visual effects and pure 4k definition can no longer satisfy people's expectations for the stage.
For the first time in the Spring Festival Evening of 2012, holographic projection technology was adopted, such as Faye Wong’s song "Because of Love", and the best use of holographic projection is Gao Xiaosong’s lyrics "Wanwusheng", which has excellent holographic effect and reached the full screen. The artistic conception created is similar to the fairyland of Avatar.
This event also demonstrates the new "making stars" approach brought by this "magic reality" technology, similar to the virtual character idol of Hatsune Miku. Using motion capture technology, through the infrared camera and data processing motion analysis system, through the light reflected from the subject, the 2D image captured by the camera is converted into 3D data, and further processed to complete the entire capture. The process makes the virtual idol's smile close to the real person. After completing the motion capture, the "human skeleton" is generated by 3D virtual imaging technology.
The virtual character idol can also interact with people, capture the person's face through the camera, recognize and respond to the person's face and words, complete voice call singing and other instructions, and interact with the fans.
In this regard, Zhang Dongliang's image describes that the virtual idol "knows" every audience in the audience. When an audience in the audience compares with the scissors, the virtual idol can accurately recognize the perception and ask "XXX under the stage, how are you?". When the audience frowned, she could also ask thoughtfully, "Are you not happy?".
And this year, together with Smart will also launch the "Imperial Electronic Music Festival" with its own IP, and this will be the first holographic interactive immersive electronic music festival.
Five scenes, to do the dark horse shaping the audio-visual revolution
In addition to the entertainment field, Zhang Dongliang is also very confident about other scenes of holographic intelligence. He expects that holographic projections will have a trillion market, tourism, culture, education, medical care, and architecture all have large market space, and holographic projection will be a revolution in the way information is presented and perceived in the future.
In the field of cultural tourism, holographic projection can make visitors immersive experience in the scenic area. In a world that is difficult to distinguish between true and false, you will not know whether you are passing a real person or a virtual person.
In the field of education, holographic projection can turn a two-dimensional picture on a textbook into a three-dimensional three-dimensional image, and can move according to the instructions. What students see in the classroom will be "a butterfly that flaps its wings."
In the field of architecture, the full-true projection can achieve a fine representation of the building structure, such as the structure, size and material of a steel beam, to achieve random enlargement and reduction.
In the medical field, holographic projections can also provide detailed image representation of the diseased body. The level of sophistication can reach a position that can distinguish different blood vessels, and it is more vivid in medical teaching.
In a smart plan together, in the future, a holographic town of Miao nationality will be started in Guangxi; soon after, several tourist sites will set up holographic screens in Hangzhou; looking into the future, hundreds of primary and middle schools across the country will soon establish holographic classrooms.
After 5 or 6 years of research and development, together with the intelligence can be projected in the outdoor 16 * 200 meters scene, reaching 16K high-definition picture quality. How to use the holographic projection technology is also affected by the temperature of the light, the color temperature, the angle, and the stage setting. The realization of a clear projection needs to be adjusted tens of thousands of times. Therefore, for the application of the actual scene, it is necessary to continuously follow up and adjust, hardware and services are essential.
At the concert, real people and virtual idols dance together. In the classroom, holographic projection is used to carry out 3D dynamic teaching. The scenic venues can realize the interaction between humans and virtual objects... The new presentation method provides us with a huge imagination space. The market is slowly spreading, and for the holographic projection, this technology that has shaped our audiovisual methods after AR and VR, the future is expected.
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