Intelligent management, smart POS has become a new commercial standard. Receiving and paying is a crucial part of the commercial transaction process. Cash and traditional pos machines used to be the two main ways of collecting money. However, cash payment is troublesome and there is a risk of counterfeiting. Traditional POS machines are limited to collecting and receiving payments. Docking emerging mobile payments, it is even more incompatible with service platforms with multiple characteristics. These kinds of drawbacks are increasingly restricting merchants to improve their operational efficiency and marketing effects. Smart pos emerges as the times require, bringing smart life and perfect solution for merchants. These problems.
Convergence payment
With the evolution of consumer demand and the quiet change of consumption habits, the revolution of the B-side cashier method is the trend of the times. WeChat, Alipay and other payment methods are occupying the traditional cash payment market. Regarding mobile payment, the founder of a POS brand believes that “the ultimate future of mobile payment is electronic moneyâ€, and the intelligent POS that integrates all payment methods has become the first choice for major merchants to update POS systems.
More than just payment, Smart POS can record all payment data and help merchants connect with customers who complete payment and get their gender, region and other identity information. With the continuous accumulation of data, merchants will get the group characteristics of all users who complete the consumption, as well as the consumption characteristics of different time periods and regions. Based on the control of user group attributes and user spending habits, merchants can make more targeted marketing decisions based on this.
Smart marketing
As the hardware part and the offline part of the merchant consumption management and marketing service platform, the value of smart POS in promoting the Internet of merchants is impossible for traditional POS. Smart POS provides various marketing services based on the merchant platform big data, including the secondary marketing of WeChat and other card voucher distribution services, to establish low-cost, effective and accurate data marketing services for merchants to reach consumers. This is smart marketing + The charm of POS.
The traditional marketing methods of physical merchants, such as sending flyers or coupons, placing offline advertisements, etc., are time-consuming and labor-intensive, and it is not easy to count marketing effects. Through smart POS, merchants can record marketing data, analyze and control marketing in a timely manner, and make appropriate adjustments based on data information.
With the development of the Internet age, major merchants have used the Internet to build a huge marketing network. Internet marketing is rapidly infiltrating into each of us. When the obstacles of space distance are removed, the characteristic marketing activities of various time periods are also coming. The intelligent POS integration "payment + marketing" function is integrated into one, creating an ecosystem of "mutual benefit and win-win" for O2O platform, merchants and consumers.
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