The left is a genuine "A Bao" doll.
From "Transformers" and "Altman" to "Changjiang No. 7", "Pleasant Goat and Big Big Wolf" and "Super Marines", many cartoons have brought fire-derived animated products. The upcoming "Kung Fu Panda 3 also attracted many anime fans and children.
Yesterday, the reporter learned from the business shop of Wutinglong Toy City that a young man from a college business venture sniffed business opportunities and obtained regional sales rights for 3 dolls of Kung Fu Panda. However, he was disappointed that the genuine doll had not been sold in the market. Slimming, blinking, and kung fu panda dolls have been flying.
A "Kung Fu Panda 3" is about to appear in Yangzhou guys targeting "A Bao" business opportunities
For a dozen days, Kung Fu Panda 3 is about to be released for many anime fans and children. Every time a cartoon is released, there will be a hot sale of animation products. Kung Fu Panda 3 is no exception and has not been released yet. Kung Fu Panda 3's tissues, T-shirts, and key rings have all been on the market.
After 1980s, college student entrepreneur Xu Lei was an anime fan. After graduating from college, he founded a toy company and started a favorite animation industry. At first, he sought inspiration from cartoon blockbusters and he designed some plush toys for foreign trade sales, which was the same as many foreign toy companies. Later he was given a chance to contact the author of "Tuzki" comics, and spent money on the production and sales permission of "Tuzki" plush toys, pillows and cushions in China, and began to come into contact with the copyright issue of plush toys.
"Compared to Tuzki, the Seven Tsai, Pleasant Goat, SpongeBob, Buzz Lightyear, Optimus Prime, and Dabai all sold out, especially the superpower Marine Corps, and it was roughly estimated that there were only a few thousand sales of plush toy derivatives. Million yuan, regardless of genuine piracy a lot of online stores are sold out." Xu Lei told reporters that although the release has been long, but Kung Fu Panda "A Bao" has not been hot, this promotion is so great, "Kung Fu Panda 3" It's hard to think about not selling well.
B wave and three fold Yangzhou guy finally got regional sales right
With this idea, Xu Lei contacted the American Dreamworks, one of the photographers of Kung Fu Panda, through a friend in the United States. He hoped that he could obtain the authorization to produce and sell kung fu panda plush toys, and then contacted his son in China. The company Shanghai Oriental Dream Factory Culture Communication Co., Ltd., however, the other party regrets to tell him that the authorization of Kung Fu Panda plush toys in the Chinese mainland has been awarded to a toy company in Changsha.
"I thought I was hopeless. I tried to connect with my mind several times. I did not expect the other party to agree to give me the regional authorization." Xu Lei told reporters that since last October, he has been talking about December, and finally he has finally The company reached an agreement. However, the other party asked him to buy millions of plush toys at a time before he can get regional agents. "While I got so much money at once, I wanted to give up but I felt very sorry." In the end, he shrugged his teeth and took out all the savings and a few friends bought together a large number of "Kung Fu Panda 3". The doll. "After signing the contract, I feel a little 'back-to-back'."
Xu Lei, who can get genuine sales rights and goods, is not happy. “On the Taobao, Tmall and other online stores, over 89% of plush toys are produced in Yangzhou. Many large plush toy stores are in Yangzhou. Yangzhou regional authorization means that 90% of Kung Fu Panda’s online sales are obtained. Right.†Xu Lei told reporters that he was very happy, but after a few days he discovered that the movie was not yet released, and the market was already filled with all kinds of copycat Kung Fu Panda dolls.
C piracy sky flying all kinds of cottage version of Kung Fu Panda has been listed
"I did not expect to obtain the copyright, it is still difficult to escape the fate of the cottage." Xu reluctantly told reporters that the product has not yet listed, slimming version, blinking version, pocket version ... ... all kinds of cottage Kung Fu Panda plush toys have IPO.
Yesterday, under the guidance of Xu Lei, the reporter went to the Wulinglong toy market, and saw several kungfu panda dolls of different shapes in several toy stores on the second floor. Compared to the genuine Kung Fu Panda plush toys, some were “thin "In a circle, some eye circles were not well delineated. It looked as if they had blinded one eye, and some "black noses" were erased.
"Compared to the genuine Kung Fu Panda plush toys, these toys use inferior materials and work is rough." Xu Lei said that the original Kung Fu Panda Plush Toys are full of cotton, full of fat and lovely; the whole body uses a variety of embroidery methods, and the nose It is also used electric embroidery, and the cottage is using inferior materials, easy to lose hair, causing damage to children's health, there is no metal detection, pull test, if there is a broken needle easily devoured by children, the consequences could be disastrous.
What makes Xu Lei uncomfortable is that some physical stores supply online stores. The reporter logged in to Taobao and searched for “Kung Fu Pandaâ€. He actually found that many home shop sales of “Kung Fu Panda†dolls, many of which are online shops in Yangzhou. The reporter saw that a Kung Fu Panda 3 Abao doll sold in Yangzhou Online Shop sold 255 pieces a month, accumulatively selling more than 600 pieces, and claimed to have obtained the genuine authorization from Oriental Dream Factory. “From the look of shape and workmanship, we know that it is pirated, but because it is under the name of a genuine banner, and Shanzhai’s goods are sold on the Internet 20% cheaper than genuine, it is still very hot.â€
D is not discouraged young man to embark on a long way
"Finally got a genuine license, the results of the market is also squeezed cottage copy." Xu Lei told reporters that many manufacturers of Yangzhou plush toys do not want to spend energy in product design and brand innovation, is afraid of their own creation In the end, the merchandise eventually made a "wedding dress" for others. Before that, he had always been an export market, because the domestic market was mostly robbed by “shanzhai†goods. "A few years ago, when I was an agent of Tuzki Plush Toys, I was exposed to a large number of cottage Tuzki crisis. As a result, I reported to the public security, industry and commerce and other related departments, and eventually pushed a lot of cottage products out of the market." said Xu Lei. Next, he prepared to collect materials to report to the relevant departments.
"A lot of plush toys currently on the market are mostly monotonous in design and lack innovation. The reason is that the counterfeiting phenomenon is too serious. Therefore, in order to realize the long-term development of Yangzhou plush toys, innovation and supervision should be a two-pronged approach." An industry insider said. He reminded that when consumers buy plush toys, it is best not to purchase three products without name, factory address, product name, etc. from the perspective of safety and hygiene.
Shenzhen Nanfang Shishang Cosmetic Utensil Co., Ltd. , https://www.nfbrush.com