When you go out to eat, you can always enjoy the preferential activities of spending the full amount of money back to the voucher. Although consumers know that this is a way for merchants to retain customers and promote their secondary consumption, once they really want to spend these coupons again, it is not as simple as imagined. Because most vouchers have usage requirements, they can't be accumulated, or they must be used again to use them. If consumers want to take a small price, try to use more vouchers and spend less on themselves. I am afraid it is too difficult.
Eating is just a small thing of a thousand or eight hundred dollars. The same situation is even worse in the purchase of large amounts of household products.
Home City Promotional Patterns "Digging Pit"
Several vouchers will go through most of Beijing City to spend
In order to renovate the house, Miss Zuo did not run the market in March. In the end, she purchased more than 90,000 pieces of custom furniture at a home store in the north. When paying the money, the cashier sent her a voucher worth 400 yuan. Miss Zuo was very happy. She thought that she could save a leader's money, but the cashier's next goodwill "additional explanation" was really Poured a cold water. “Look clearly, the shop in the west can be used. Many people have made a mistake.†Miss Zuo took a closer look. The vouchers said, “Only until June 30, 2017, I purchased the lamps at the ** store.â€
Miss Zuo is not happy now. One is because the lights at home have just been bought not long ago, and there is no more demand for purchase. Another reason is that if you live in the North Fifth Ring Road, you have to go to the West Fourth Ring to get the 400 yuan ticket out. It is not necessary. Not only does this require a lot of time cost, but the requirements for the use of the rules and regulations are also somewhat "excessive." Miss Zuo said that if the gift voucher can be used in the store where you buy furniture, you can buy some practical products to go home, such as switch sockets and bathroom hardware. "Or add some money to buy a toilet cover." â€
"Guangsha Times" also found in the survey that merchants clearly know that many people are not used to this cross-regional purchase method, but still desperately "find troubles" for consumers. Restricting stores, restricting categories, and limiting time, thinking that this will promote purchases, in fact, will always shut out the possible consumption at a casual moment. Frankly speaking, the promotion means of the business can be understood. After all, the opening of the new store needs to be drained, and the store with bad sales needs to be driven. However, the home consumption is for the nearest place. If it is hard to go far away, it is also a waste of resources.
The most disappointing thing is that the advertisements of the merchants are very pleasant, and I hope to create a one-stop shopping experience for the consumers. However, the fact is that you can get it here, but you will reach out. Point you to something else.
Mobile payment is not paying attention to greed, cheap and big loss
To say what the biggest convenience in life in the past two years is, it should be paid for by mobile phones. A mobile phone travels all over the world, and does not say that booking air tickets, hotels, going out to watch movies, eating, and even selling hawkers on the street to support WeChat payment. Of course, the home industry is also true. In addition to the POS machine in the home store, the machine that scans the QR code has become a standard. As long as the consumer wants to buy it, he can pay the bill immediately.
Mr. Chen saw six dining chairs in a brand store, with a total price of 3,900 yuan. Although he was sure that he would buy it, he still tried to get the clerk to make a discount, hoping to spend less money. I thought that the clerk would refuse. After all, Mr. Chen knew the industry rules of clear price and fixed discount, but the clerk's reaction was not as "ruleful" as I expected. She took out her mobile phone and asked Mr. Chen to scan the payment code. He said that he could make another 20% off on the existing basis. It is in his own name to let Mr. Chen enjoy the purchase price, but this way Mr. Chen can’t If you get the bill, you can't enjoy the return and other services.
Mrs. Chen’s wife is somewhat tempted. She feels that the chair is not like the clothes will open, the food will deteriorate, there should be no quality problems, and it is almost 800 yuan cheaper. This transaction is worth it. Mr. Chen has resolutely disagreed with such a "private order" transaction, fearing that if the goods delivered to the home are not originally produced, or the quality and environmental protection are not up to standard, they will not be able to pay for it. "There are so many high imitations, or spend money to buy a peace of mind." Mr. Chen said.
Mobile phones allow payments to span space, save time, and reduce cash transactions, turning them into efficient payments in a matter of seconds, but at the same time providing a sprawling opportunity for the “signing private orders†phenomenon in previous stores. Not only home purchases, shopping malls to buy clothes, but also to buy tickets at attractions, there are similar situations. Most of the cheap prices come at the expense of reducing service items or sacrificing consumer rights. Because the after-sales service involved in household products is long and complicated, consumers should not only choose to go to the regular store to buy, but also should save the sales certificate, and do not increase their own consumption risk in order to covet the small price.
Both coupons and gifts are bait, which is simply not comparable to direct discounts.
Merchant promotions are nothing more than these kinds, full amount of money reduction, full coupons, full lottery, consumer gifts and so on. Consumers always feel that they have spent a lot of money, no matter what they send, as long as they are white, they are cheap, but it is not.
Usually, the qualification of "full amount" is an integer, and in addition to purchasing high-value products, it is often difficult for consumers to purchase the target in a single purchase. For example, a store with a total of 10,000 yuan minus 500 yuan, but most of the in-store products are 3599 yuan, 6399 yuan, 9899 yuan this "å°´å°¬" price. Consumers only buy one or two pieces, and can't enjoy the discount. Once they can reduce the money, they may exceed 10,000 yuan.
There is also a situation in which you try to buy gifts for the purpose of giving gifts and lottery. It seems that "buy cabinets to send five sets of wok, buy mattresses to bedding" is very valuable, but eventually consumers will find that the cabinets cost tens of thousands, the wok is also a few hundred pieces, send bedding online Only sold more than 200, and some simply sent a few bottles of mineral water or a poor quality mini humidifier that was broken the first time. Some merchants will provide practical fuel cards for consumers who buy large amounts of money, but there is no more than a dozen or 200,000 yuan of consumption, and there is no chance to get it. As for the coupons, the experience mentioned by Miss Zuo is enough to toss people.
Yes, if you think about it, you will understand that the gift may not be needed. It seems that the discount is not much different from the discount, and the secondary consumption time of the household product is far worse than going to a restaurant. "Returning to dinner" is much longer. All these promotional methods, whether they appear on May 1st, 11th, Double 11th, or Christmas, Spring Festival, 3.15, are not as good as a suitable direct discount.
At any time, businesses will not make a loss-making business, which applies to all industries. The cheaply sold abalone will also be replenished in the lobster, saying that it is a custom-made wardrobe with a set menu. It may sell you a few high-priced hardware that you have to buy on a certain cabinet door. "Guangsha Times" reminds consumers not to be blinded by the promotion of the business. The most effective way to save money cannot be bundled with extra purchase. The most valuable purchase is not only reflected in the price, but also in the after-sales service of the merchant. .
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