Five hundred founders of the five-yuan culture: the five-yuan culture of the "White Night Pursuit" is a "service"

After the online self-made dramas in China experienced the explosive growth of the "Year of the Year", a large amount of resources poured into this undeveloped "virgin land", in which the entry of traffic stars will be the "Internet drama" category, from the niche Public vision.

In 2015, "Psychological Crime" was born. Douban scored 7.6 points. With high-quality content and film-level texture, it set a new benchmark for phenomena-level online drama. In 2016, "Drawing the Bad People of the Rivers and Lakes" broke into the audience's view. With the hat of "China's first man-made drama", "Bad Man" did not disappoint the original powder, and the high score of Douban 8.3 laid the foundation for the domestically-changed drama; in 2017, "White Night Catch" was in countless rivals. Stand out from the crowd, Douban scored 9.1 points, refreshed the word-of-mouth record of the domestic network homemade drama, and opened up a new page in the history of the drama.

Behind this series of phenomenal works, they all point to the same trader - director of the five hundred and his arc alliance (ARC LIGHT).

In fact, as early as ten years ago, when the five hundred were still in a small advertising company in Changchun, they had already had the idea of ​​building a utopian in the film and television industry, but there was no money at the time.

In 2014, he became famous after he filmed "Psychological Crime." In 2015, he made a film company called Wuyuan Culture, and at the same time, created the Arc Alliance. A year later, the Arc Alliance handed over two works, "The Fighter" and "The Bad Man of the Rivers and Lakes". At this time, the official members of the Arc Alliance had only three of the five hundred, and many people were just waiting to see. And to the "White Nights", the entire crew from the lighting, photography, directors, action directors and other core figures, all from the Arc Alliance.

When asked about the original intention of the founding, at first he felt that China's film and television was too bad. "The earliest possible difference is in the 'hardware' or technical level. Now it is in the 'software' or creative level. To put it bluntly, it is the director, the photographer, and what the various departments really should do. In fact, everyone is not very clear, and still There is no industry norm, this is the biggest problem."

In his view, film and television works are products with industrial attributes, and no department or type of work can be separated and viewed. Only a few hundred people can work together to complete. "What film and television practitioners should do is to respect its basic laws and maintain its attributes." But it has been found to be very difficult to implement, and the negative atmosphere of the entire industry has made "work together" become a fantasy.

Because there is a strange phenomenon in the current Chinese film and television circle, it is the exclusion of film and television practitioners. "It’s like a woman must be a woman, between a director and a director, between a screenwriter and a screenwriter. Many people have never touched or met, but they just hate him. Why is this? In fact, because of fear, fear The other person surpasses himself, this is the narrowness of human nature."

The phenomenon level cannot be copied, but the phenomenal industrial production process can be copied.

First of all, each individual entering the Arc Alliance has a professional level above the passing line; they have at least 10 years of experience like photography guidance and lighting guidance, and it is impossible for them to screw up their own parts. Second, the Arc Alliance works to match the right people together. Let the departments reduce the internal friction caused by running-in and interpersonal relationship; in the end, the combination of the two works must be more than 70 points. But these are based on a premise that the individual itself has an open pattern.

"This is a hard standard." The five hundred has always stressed that "there is no selfish person in the entire Arc Alliance. The mind is too narrow-minded. Even if you have talents, I will not accept it. Because in the end, the essence of film and television creation is actually People, in the empathy, should also learn to magnify the advantages and tolerance, which requires individuals to change their mindset."

Take "White Nights" as an example. The various departments of the crew will stand in the perspective of the director and make professional suggestions to solve problems and save costs around the requirements of the director. "White Nights" is actually the first independent director of director Wang Wei. For the new director, "holding the audience" is the biggest test he will face after entering the group. "The communication and running-in of the entire crew is occupied. He has a lot of energy, so there will be very little time left for creation."

What the Arc Alliance wants to do is to act as a bridge between the director and the crew, reducing communication costs and improving creativity. In the process of shooting the fourth episode of indoor play, Sun Jingliang would like to ask the director to let natural light come in to enrich the lens language, and the martial arts director Li Yinghui provided a solution that “the curtain can be ripped off during the fight”.

"Phenomenon level is not reproducible. Every work has its life, but the nature of phenomenal level is still a drama. Any film and television drama can be likened to a product. In fact, it requires industrial production processes. Just like the production workshop, Every link is quality control, and the quality of natural products is guaranteed. The special feature of film and television drama is that the production process is not a machine, but a person. Good Hollywood industrial production process has proved the feasibility, then why can we not learn from it Learn and explore the industrial processes that have our characteristics?"

At present, the scale of the Arc Alliance has expanded to more than 20 people, both in the industry and in the new generation. When asked how to support these newcomers, five hundred said: Just don't worry. Learning requires physical time, trial and error costs, and patience. These arc alliances are available. Regarding whether he would deliberately absorb the authority of the industry, the five hundred people denied it. He said that "like-mindedness will naturally be attracted. In the Arc Alliance, friendship is not to warm each other, but to achieve great industry with each other."

Backed by the five-element culture, can the Arc Alliance become an industry leader?

From "Psychological Crime", "Drawing the Bad People in the Rivers and Lakes" to "The White Nights", "Innovation" is the belief that the Five Hundred and Arc Alliances have always upheld. Different from relying on the plot and simple tactics to come to the eye, every attempt of the five hundred promotes the entire film industry. These three works with benchmarking significance are also the same.

As the five hundred said, "China's film and television needs to be improved overall." But this improvement is not effective only by one or two people. "There must be a group to come out and market it, forming a competitive position. You see Why is the North Shadow and the Chinese Opera a group of people? This means that there must be one or two 'leaders' in this group."

"When there are outstanding, there are comparisons and comparisons to compete. When the enthusiasm for growth is mobilized, the atmosphere of this class is positive energy, and the development of the whole group is benign." An animal with social attributes, the individual's concept and ability are deeply affected by the surrounding environment.

It is also worth mentioning that, unlike other film and television companies, the five hundred defines the five-yuan culture as a “service-oriented company”, one for the audience and the other for the arc alliance service, providing one-stop from project matching to personal promotion. Service.

Since the Arc League is mostly straight men, from "White Night Pursuit" to "The Fighter", there is a strong straight man, and then the five-yuan culture has been labeled as "straight male drama". In this regard, the five hundred frank words do not care. "We are really good at direct male dramas such as crimes. When the next time you shoot a love drama, the label will naturally change. No matter what the label, the good story is the most. important."

What kind of works will they create in the future? It is worth looking forward to.

Responsible Editor: Business Internship

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