Cabinet brand "gang" dealers need to consider the consideration

At present, there are many dealers and cabinet companies in the process of business, and they are separated from each other. Dealers or transfer or self-reliance portals, resulting in fewer cabinets in the cabinet industry, more couples. The storefront and the factory have many business formats, resulting in fierce price wars and low-quality products flooding the market. In this situation, both cabinet companies and distributors have responsibilities. So what should the cabinet dealers focus on when they join?

Enterprise hardware measures

Cabinet dealers need to conduct inspections of manufacturers' strengths, including manufacturers' business licenses, product certificates, brand promotion inputs, factory floor space, and production equipment quantity grades. This is something that is visible to the manufacturer, and of course there are frauds, so the hardware authenticity is the first. Tip: You can look at the frequency of product appearance in the company. If such a product or logo is filled with the entire factory, you can rest assured.

Join the cabinet brand that suits you

Cabinet dealers must identify target manufacturers that are appropriate to their situation (including their own market positioning, product familiarity, channel characteristics, etc.). Dealers have the ability and means to operate the market in order to be able to strategize.

Consider the brand image of the cabinet

The brand image is the weight and value of the product in the public mind. The customer buys a product that is no longer a mere product, but a mixture of product use value and brand added value. At the same time, because customers have a lot of products available, it is very important that the brands you join have the accumulation of brand assets, which is also the main factor affecting customers' choice of products. If a product does not have the accumulation of brand equity, then the franchisee's efforts are equal to accumulating brand assets for the company, and you are equal to "starting from scratch." On the contrary, if the whole cabinet (the overall cabinet decoration renderings) has accumulated the brand assets, you can enjoy the results of its efforts in the past few decades.

Conceptual co-production

The most important thing is to pay attention to whether the business philosophy is in sync. This is neglected by many dealers. As a result, the cooperation between the latter and the manufacturer is contradictory. Be aware that the conflict of ideas is the least easy to reconcile and will directly lead to conflicts in behavior. In fact, the confrontation and consumption between dealers and manufacturers is the biggest cost of cooperation between the two. In this case, it is easy to make the product a "sacrifice" of the struggle. As a result, it can be imagined that once a pot of "cooked rice" is made in the regional market, it is more difficult to restart the market. Based on this, dealers must understand the marketing concept of wooden door manufacturers, and whether they can co-produce with their marketing concepts, otherwise cooperation will be difficult for a long time.

Rectangle Fire Pit Burner

Traditional style low-rise table-top Fire Pit pan. Its size (980mm by 370 mm) and weight make this fire pit bowl easily transportable for camping, fishing or a simple barbecue. Because of its compact size, it's also convenient for use on balconies of small terraces.The fire pit pans & burners are made of 304 stainless steel. Designed to withstand extreme heat & harsh weather without damage or rust. Creates a brilliant, uniform flame. Add fire glass or lava rocks to match your decor to complete the look.

Packing

Packing will by carton and pallet

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