Packaging design creativity is a restricted creative activity

Creativity embodies a kind of innovation. Innovation is the source of human social development, and it is also an inexhaustible motive force for the advancement, innovation, and change of art. Packaging design services for business, the face of fierce competition in the market and discerning consumers, only creative packaging of goods in order to have sales force, attractiveness, ability to conquer the market to win the consumer pro-gaze. Creativity is the soul of design and a prerequisite for successful design. Excellent ideas come from the keen market insight, positive thinking, knowledge accumulation and rich experience of the designers. Creativity is a magic weapon for successful packaging design.

However, packaging design creativity is a restricted creative activity (such as the basic dimensions, forms of packaging, customer's subjective opinions, packaging costs, restrictions on packaging processing technology, etc.) How to create freedom in the constraints under limited conditions Doing unlimited thinking is a long-term task that every designer must strive to explore.

Before packaging a specific idea, packaging should first fully understand the companies and products that produce the goods. Generally, there are three aspects:

1. The basic situation of the market, such as the market characteristics and potential of the product, competitors, etc.;

2. The basic conditions of the consumer population, such as the age, economic income, and cultural quality of the consumer population;

3. The basic situation of market-related products and their own products (such as the listing of new products or the reorganization of old products) includes brand image and popularity, favorability, trust, product price, quality, and sales methods.

After extensive understanding, designers can use their personal knowledge and creativity to give full play to their personal imagination and creativity, and make preliminary creative ideas. After further review, refinement and development, they can finally identify creative points.

In general, the packaging creative goal should firmly establish the "people-oriented" ideology. Lao Tzu once said: The old road is big, big, big, and large. There are four major areas in the domain, and Habitat is at a loss. It shows that man is an important factor that cannot be ignored, and that human and personal humanism should be valued. When looking for accurate and reasonable positioning of packaging design.

Pay attention to people's material needs and spiritual feelings. The creative expression process of packaging begins with our thinking. The greater and more horizontally reflective this thinking is, and it can be logical and implementable. This is a valuable idea.