OKI Releases 4 New Color Cameras and All-in-One Printers

On October 25, 2005, OKI Printing Solutions, a professional manufacturer of commercial printing solutions, held a grand press conference in Beijing entitled “Professional Charm, Ambilight”. In this conference, OKI launched four new color high-speed digital printers and one multi-function all-in-one printer to the mainland of China. This is another major measure of OKI's color machine sales strategy since it began selling color printers in the Chinese market in 2003, demonstrating OKI's strong technical strength and confidence in the in-depth development of the Chinese market.

The five new models launched this time are the C3200N for small and medium-sized network offices, the C7350 for large and medium-sized network business applications, the professional digital output C9600, the professional-grade digital output device C9800 and the all-in-one C5510MFP. The introduction of these five new products made OKI more perfect in the market segmentation based on the original product line layout, and also provided more choices for different types of users. Such as C3200N, under the premise of its high-speed printing features and very competitive prices, reducing the network printing threshold, so that more users can enjoy the convenience of high-speed network printing. The C7350, C9600, and C9800 have significant improvements in print speed, clarity, and many other functional indicators, which can better meet the company's high-end printing and professional print output requirements.

C5510MFP is the first all-in-one machine released by OKI in the Chinese market after it was successfully launched in Europe, America and Japan. It integrates high-speed color printing, high-speed multi-page continuous scanning, high-speed color copying, and standard network card. The function of network operations can meet the needs of multi-purpose office for small and medium-sized enterprises and individual users, and become another bright spot in the current color multifunction machine market.

Since entering the Chinese color TV market in 2003, OKI has been recognized by users for its unique LED imaging technology, high-speed and stable printing performance, and environmental protection and other excellent qualities, and the entire line of products has entered the market. Mr. Lin Zhengmin, Marketing Director of OKI China, stated that OKI’s biggest advantage comes from its technology leadership. OKI's key technologies and parts are independently developed by OKI, which is difficult for other manufacturers. And OKI's concept of integrity and pragmatism and cooperation and win-win has also won the recognition of more and more dealers and users. This is an important reason why OKI continues to make progress in China. With the launch of this new product, OKI has completely covered the entire line of business printers such as needle-punching, color-changing machines, and color multifunction printers in China, demonstrating OKI's superb technology and performance advantages and its confidence in entering the Chinese print market.

According to statistics from international authoritative organizations, OKI color printers have a rapid development momentum in the European and American markets and have entered the mainstream of color machines. Many countries even jumped to the top three. In China more than three years ago, it has also made remarkable achievements. In particular, in industries such as graphic and text output, the Chinese market has ranked among the top three once it is launched. In addition, OKI has just established a printer software company in Dalian to respond to the user's individual requirements. This is the further implementation of OKI's strategy of "taking root in China."

It is reported that OKI will hold new product tour exhibitions in various cities such as Shanghai and Guangzhou after launching new product launches in Beijing, and launches a variety of powerful marketing campaigns.


Source of information: oki