German low-key watch in the Chinese market expansion path

Any brand is undeniable that the Chinese market is an undeniable part of the Asian market, the German watch is no exception. And has always been a low profile famous German watch how to carry out its expansion in the Chinese market the road?
German low-key watch in the Chinese market expansion path
Glashutte watches highlight the simple and generous design style, this design style emphasizes the basic principle of low-key tactfully. One of the two direct sales boutiques opened by Glashutte in China in 2012, one of which is located in Shanghai Xintiandi, can be regarded as a brand bigger move.
German low-key watch in the Chinese market expansion path
The expensive watches made in Germany at the end of the last century still play an insignificant role relative to other high-end Swiss-made brands. By partnering with the Swatch Group in 2000, Glashütte has expanded its marketing efforts to promote and market watches with superior craftsmanship in more and more countries. The brand made in 2013 is a welcome year. Besides the German domestic market, the brand in China, the United States and the Middle East have now become the major markets. One thing that can be determined is that users hold a high degree of recognition and demand for the brand, and such identities and needs are still growing. The German watch's expansion in China did not choose to blindly promote the road, but step by step steady progress, the official this rigorous and pragmatic attitude, so that in the context of the global economic downturn, they can make steady progress.


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