The mahogany furniture market is still optimistic this year. (photo by Zheng Xiaodong)
Since October last year, the Xiamen mahogany furniture market has continued to usher in a hot sales season. The reporter recently visited the market and found that after the Spring Festival, although the growth of mahogany trading volume has gradually slowed down, the sales of precious mahogany furniture are not many, but the industry generally reacts calmly. Most merchants still expressed their optimism about the 2012 mahogany market, and they are not eager to sell the backlog of years. Inventory.
The price of mahogany furniture continues to fever
Due to the scarcity of raw materials, the price of mahogany furniture, which has been increasing in demand in recent years, has turned dozens or even hundreds of times. “Although the prices of raw materials in some places have declined slightly, the price of mahogany furniture will continue to rise steadily this year,†said Cai Chaozhong, head of Xiamen Minghongtang Redwood Art Co., Ltd. “The raw materials for the manufacture of mahogany furniture are wood such as red sandalwood and huanghuali. These woods grow slowly and become difficult. Most of them are imported from Southeast Asian countries. With the restrictions on the harvesting and exporting of these precious woods, the raw materials of mahogany furniture are becoming scarcer.†It is predicted that the market price of mahogany furniture will continue to be bullish this year, especially for some fine mahogany furniture, the increase is estimated to be more than 20%.
It is understood that in the current various types of mahogany furniture, the highest market value is Hainan huanghuali, Hainan huanghuali material with a diameter of 20 cm and a length of 1 m to 1.5 m. The market price is 3,000 yuan to 3,500 yuan per catty. According to industry insiders, in 2001, Hainan Huanghuali was only 45 yuan per catty, and it rose about 70 to 80 times in ten years.
Fine mahogany wants to enter the luxury world
Last year, Hermes, the internationally renowned luxury brand, first listed mahogany furniture in its product line. When the mahogany chair appeared in the Hermès Shanghai showroom, mahogany furniture has since been associated with luxury goods. “Although luxury goods are an exotic culture, from the characteristics of luxury goods, mahogany furniture is fully equipped, such as scarce raw materials, unique production techniques, cultural connotations and other characteristics.†Cai Chaozhong said. In recent years, the lovers of Xiamen mahogany furniture have become younger and younger. Some powerful buyers value the practical value of mahogany furniture, but consider the characteristics of value preservation and appreciation.
In the survey, the reporter found that since the second half of last year, the "private customization" popular in the luxury goods industry has gradually become popular in the mahogany furniture market. In the several mahogany furniture stores on Hubin North Road, some of the furniture being displayed is labeled "Private Customized". When asked about the customizable furniture, many merchants said that they can customize personalized mahogany furniture according to customer requirements.
Redwood furniture companies want to play "cultural cards"
"At present, there are more than 60 kinds of wood with 'Thai' on the market, and there are only 33 species of redwood in the national standard. The real rosewood furniture in the mahogany market is less than 70%, mostly knock-off goods, so-called South American rosewood, black rosewood Red sandalwood and so on are also often famous for their 'redwood' name." The head of a mahogany furniture manufacturing company in Xiamen said in an interview that domestic mahogany furniture companies are not doing enough in brand building.
The reporter learned from the most concentrated industrial and commercial establishments in the mahogany furniture store that in recent years, the main problems reflected in the complaints about mahogany furniture are product materials and product quality issues. For example, although the national standard for mahogany has been promulgated, the name of the wood on the market is still confusing. Some manufacturers confuse foreign trade names with Latin names, and some mistake the transliteration of foreign trade names for the standardized Chinese names. More based on subjective hobbies have set some of the wood name to attract customers, such as Brazilian rosewood, red sandalwood, sandalwood; high cotton pear, Brazilian rosewood, red pear and so on. In addition, many merchants do not specify the name of the material of the purchased furniture on the invoice to the consumer. In the event of a dispute, the consumer and the mediation parties are difficult to reach an agreement.
“Redwood furniture must be a luxury item and must be learned from luxury brands.†The relevant person in charge of the Redwood Furniture Professional Committee of the Fujian Collectors Association said that Xiamen Redwood Merchants should integrate culture in design style and marketing style through the pursuit of quality and craftsmanship. Connotation, at the same time should be self-regulated by the industry self-regulation, and finally gradually extract the brand value and brand awareness. It is reported that at present, some mahogany furniture merchants in the city have begun to implement “scientific name salesâ€, so that consumers can understand consumption and avoid buying shredded and real mahogany products.
[Tips]
Buy mahogany furniture to talk about skills
Look at the wood grain when buying mahogany furniture. The wood grain of the fake mahogany and the wood grain of the real mahogany are very different. The wood grain of the real mahogany looks more delicate and warm, while the fake mahogany is the opposite.
If conditions permit, it is best to buy a mahogany furniture that is neither lacquered nor waxed. Because of the incorporation of fake materials and secondary materials, the mahogany furniture that reduces the cost is covered by the method of painting and waxing. Therefore, the mahogany furniture without waxing and lacquering can not be faked under normal circumstances. On the other hand, the mahogany furniture without waxing is better and the collection value is higher.
In addition, before buying, you should also find out whether the furniture is a squat structure. Good mahogany furniture is made up of enamel structures.
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