Humanistic design

-- Chen Hongjun

Through the infusion of "humanization" factors in design forms and functions, the designer gives the design a "humanized" character, which gives it emotion, personality, interest, and life. Of course, this kind of character is not measurable and quantifiable, but depends on the human mind to experience and experience it. The humanized expression of design is based on the tangible “state of matter” to reflect and carry intangible “spiritual states”. In general, there are several ways to design humane expressions:

1. By changing the design elements (such as styling, color, decoration, materials, etc.), people's positive emotional experience and psychological feelings can be called "in love with moving people" in the design.

The styling elements in design are the most important aspect of people's attention to design. The nature and characteristics of design must be clarified, embodied, and materialized through a certain shape. In the past, people called the design “styling design”. Although it is not very scientific and normative, it does explain the importance and attention of modeling in design. In "Product Semantics", modeling became an important symbol. The Bra chair designed by the Italian designer Zev Vanghn in the 80's adopted the structure of a traditional chair, but the back of the chair used a soft and curvaceous female figure. The person sat down to feel soft and comfortable. Together, it is very interesting. Lucellino's wall lamp designed by Italian designers in 1994 was designed to mimic the shape of a bird. Two realistic wings were placed on both sides of the lamp. In the high-tech products, a warm and natural atmosphere was brought in. Come here.

In the design, colors must exist with and depend on modeling, and must have specific meaning through the reflection of shapes. But once the color is combined with a specific shape, it has a strong emotional color and performance characteristics, and has a strong spiritual influence. Carolyn Bloomer, a contemporary American visual arts psychologist, said: "Colors evoke emotions, express emotions, and even affect our normal physiological feelings," Arnheim believes that "color can express feelings. This is a There are irrefutable facts.” Thus “color is the most common form in the general aesthetic”, and color has become an important factor in the design of humanistic expression. Modern design inherits Bauhaus's modernist design tradition and uses neutral colors such as black, white, and gray as expression language. When calm and rational product design is embodied, consumers' psychology is invigorated, and they suddenly become enlightened. Up - The original TVs, refrigerators, computers and other high-tech products can also be colored, even car tires can be colorful. In the use of modern design colors, the emotions, preferences and ideas of designers and consumers are integrated. In 1988, the telephone set designed by Italian designer E. Soterschaft changed the single tone of the telephone set in the past and used red, blue and yellow colors to develop the concept of modern design to the extreme, revealing the design of modernism. The ridicule also ignited the originally unintentional design in people's minds.

Modern design is hard to ignore and is known for its less decoration and anti-decoration. However, under the premise of adapting to the conditions of large-scale production of mechanized machinery, proper decoration can indeed increase the appeal and personality of the design, so that the design can be vividly colored.

Modern designers often use or add natural materials in industrial design. Through the adjustment and change of materials to increase the natural wild or affectionate sentiments, people have a strong emotional resonance. In the 1980s, a walker designed by West Germans for stunted children won the International Industrial Design Award. The design did not use the kind of flashing cold light and aluminum alloy commonly used on equipment for disabled persons. It was made of smooth polished wood, painted with bright and beautiful red paint, and accompanied by a toy building block cart. The product process is simple. However, it is well received by the international industrial design community. The fundamental reason is that the designer expresses a kind of honest thought and care for human nature through the careful selection of materials, the meticulous matching of colors, and the rational allocation of functions: let children not feel it It is a medical device, but it is a toy that is intimidating and desirable. It relieves sadness and increases the courage of life. It is also conducive to the formation of a child's healthy personality.

2. Through the development and excavation of the function of the design, the excellent ideas that permeate the human ethic and morality in the perfect function of the day, such as equality, integrity, love, etc., make people feel cordial and warm, and make people feel the truth about humanitarian funds. In the design, "Impressive people".

Designers only focus on people and pay attention to human nature, so they can impress people with designs full of humanitarianism. Like a kettle that will tweet, changing the whistle to a harmonic whistle will make people not be frightened by the sharp whistle when the water is open, but it will also minimize the harm caused by noise. With a flip on the trolley rack in supermarkets, elderly people can be rested when they are shopping. The virtues of respecting the elderly and the elderly are reflected in the subtle design details. The scissors assembled in the opposite direction to the conventional ones bring convenience to people who are accustomed to using the left hand. The focus of these designs is to allow more people in society to feel the warmth of the world, the love of human beings and the harmony between people and things. In this regard, Japanese designers can be exemplary. Those who have been to Japan are all deeply impressed by the meticulous design of Japan. They range from large-scale mechanical products to small paper cutters. They all have original design ingenuity and give full play to this purpose. The Japanese design community has called industrial design “a scholar of life” and believes that design can communicate with manufacturers and consumers and make up for the shortcomings of life. Japanese designers have initiated industrial design activities for children, which have unique features and children's favorite appearances. Children are educated and grow up healthily. They call this design “educational design”. Respect the designer. Here, design has become a social act with a sense of sacred responsibility and education. In 1989, Sony designed and produced a radio shower radio for showers, expressing a design idea that can create personal products anywhere. Its thoughtful and exquisite design concept is moving the user and is really “seeing the truth in detail”.

3. Thanks to the magical use of linguistic vocabulary, designing a proper name for a design item will often become a humanized “pointing touch,” and it can be described as a “tempting design”.

Just like writing an article, a wonderful topic can give the reader endless imagination and give the subject a deeper silence. A good design sometimes requires a good name to be tempted to induce people to imagine and appreciate. It makes people feel guilty and stunned. In 1969, the Italian design master Sottes was a portable typewriter designed for Olivetti. The shell is bright red plastic. It has a unique sculptural feeling. It has a humanized design style that has made consumers feel young. plus. And its romantic and poetic name - "Valentine's Day Gift" is even more sensational and compassionate. In 1992, the young Italian designer Masim Rossa and Nei designed a sofa chair with armrests. Although it is soft and comfortable, the style is very common. However, the designer's naming of this design made it famous and worth more. He called this work "mother", meaning that this sofa can provide a sense of protection, warmth and comfort, just like lying in her mother's arms. While demonstrating the practical functions of the design, the designer also provided us with many practical things, bringing many thoughts and dreams to us, and it gives a person's soul shock and emotional experience self-evident.