1 The source of transformation: the transformation of entrepreneurial thinking
Without this source to do the foundation, the rest are white! Everyone knows that the reform and opening up of our country stems from the transformation of thoughts - the 1979 truth discussion. If our entrepreneurs want to transform and upgrade, it is not what you shout out, but it is made. Whether you are a prophetic or a post-sense, as long as you are doing transformation, you may succeed; whether you are a prophet, I don’t know it, or I don’t know it. If you don’t do it, you may be eliminated. Can Jiangshan be able to hold it? Guangdong entrepreneurs have forgotten this. "Dare to be the best in the world" has become a past tense. In the past, we had 1 yuan to do 10 yuan. Now this baton is handed over to Shanghai, Tianjin, and even the unknown inland areas. We only Yes, I only dare to invest 0.5 yuan or less. In this era, there are too many zombie-level entrepreneurs in our industry. After all, it is a minority that can successfully achieve transformation.
The direction of enterprise transformation is to transform new designs, new materials, new technologies, new processes, new equipments, etc. based on the improvement of product value (product value consists of five parts: function, characteristics, quality, variety and style). The content is a business model review and innovation for its own accumulation (product value enhancement is a key resource capability innovation in the business model). When the major mobile phone giants competed in price and competed for market share in the past, the game of zero profit return in the market has already begun. Jobs, the latecomer, used the function and design of the mobile phone. Functional innovation, rushing into this market with high price and high use function, awakened people's psychological pursuit of personal technology. In just two years, I-phong has become a tool that people can't put it down, completely subverting this market.
2 Interpretation of the positioning of business models
That is, the company meets customer needs and methods (products, customers, needs and methods). Positioning affects the company's development space, business systems, cost structure, revenue sources, and investment value. The key question facing positioning is: Why, in what way, in what way, what unique value is offered? More, faster, better, more convenient, more convenient? What is the size of the market and the expected value of the investment? What kind of competitive position, etc., at what speed (1 year, 3 years...)? For example: How to sell expensive equipment? Analysis from the perspective of how customer value is provided:
â—‡ Directly sell equipment: expensive equipment, inhibiting effective customer demand
â—‡ Equipment sales + technical services + financing support
â—‡Financial leasing + investment management and supply consumables: expand the effective demand of customers and increase the source of income.
â—‡Financial leasing equipment + scale procurement to provide consumables (the enterprises that provide equipment do not invest in operating consumables themselves, but use the equipment to use the customer's economies of scale, scale discounts to purchase consumables).
â—‡Financial leasing equipment: Reduced customer purchase thresholds and expanded customer demand.
3 Business model innovation: the foundation of enterprise transformation
Between 1998 and 2007, 11 of the 27 companies that successfully advanced to the Fortune Global 500 believed that the key to their success was business model innovation;
A survey by the Economist Intelligence Unit in 2005: More than half of corporate executives believe that business model innovation is more important than product and service innovation to achieve success;
In 2008, IBM surveyed CEOs of some companies: almost all CEOs surveyed believe that the business model of the company needs to be adjusted; more than two-thirds believe that it is necessary to make drastic changes; some of them It has begun to seek innovation in business models.
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