A few days ago, when the reporter visited the Changchun home market, I learned that with the arrival of the off-season decoration, the home furnishing products related to the decoration have experienced a sharp decline in sales. The monthly turnover of some home-made stores has decreased by nearly 7 compared with the peak season. To the left and right.
In the off-season, the sales volume of household products in the off-season decreased by nearly 70%.
“Recently entering the off-season, there are fewer customers buying ceramic tiles, so the business is not very good.†In a brand tile store in a large home shopping mall in Changchun, the person in charge, Ms. Zhang told reporters that after entering October, the temperature dropped. The decoration also entered the off-season.
She said that during the peak season of renovation, the monthly turnover of ceramic tiles can reach about 1.2 million, and the current monthly turnover is about 70% lower than that during the peak season, about 400,000-500,000.
The reporter noticed that due to poor sales, various brand home stores have started a promotional campaign. For example, the original price of a brand toilet is 1372 yuan, in order to promote the discount to 666 yuan, the price cut is about half; and some home stores also In the big group buying, consumers buy a group of products, but also give 400 yuan of goods and a full amount of different vouchers.
Ms. Guo, a staff member of a brand toilet store, said that the arrival of the off-season of the decoration caused the sales of toilets in the store to be greatly reduced. The monthly turnover was reduced by 20% and the income was reduced by more than 200,000 yuan.
Mr. Zhao, who is engaged in the business of household products, also said that the arrival of the off-season decoration has given him a lot of free time recently, and he can go out to travel with his family to relax.
He said that household products sold particularly well during the peak season, so there was no time to go out to play. Now it is the off-season of decoration, the sale of household products is not good, so at present, we can only do some improvement in product quality. If we want to increase sales, we still need to wait for the spring of next year.
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