Talking about the Effective Principles in Modern Packaging Design Teaching (I)

Abstract: The great satisfaction brought about by the modern science and technology development has led to the diversification of people's material and spiritual needs. It has taught us more space for the development of packaging design and also raised even greater challenges. In the professional teaching of packaging design, as long as we pay attention to the use of effective education principles, we can make the professional students we cultivate more adaptable to a progressive society, more viable and competitive.

Keywords: packaging design modern thinking professional teaching

Modern packaging design is a discipline closely related to modern science and technology and social development. It is also a discipline that closely integrates with the life of the people in the society as a whole. As a practical art design that changes people’s living conditions, improves their quality of life, guides their lifestyle, and guides consumer trends, it is clear that there is an urgent need to reflect the degree of adaptability to modern science and technology and the development of modern society in design education.

The great satisfaction of the material world brought about by the rapid development of modern science and technology has led to the diversification of people’s spiritual needs. In the field of packaging design, there are an endless stream of expression methods, continuous updating of design thinking methods, continuous emergence of new materials and new processes, and rich and varied expression styles and forms; practical requirements for thinking modes such as green, environmental protection, and energy saving, also for us Packaging design teaching provides greater room for development and also presents greater challenges.

How can we deepen the design potential of students in packaging design teaching and enable students to have a deeper understanding and grasp of the packaging design skills. We may wish to analyze the more effective teaching principles to be followed in packaging design teaching from the following aspects:

First, the interest of packaging design teaching principles

A strong interest in what is done is one of the most important factors in accomplishing something perfectly. There is a slogan called "happiness is productivity" which illustrates this problem in terms of image. We know that because if there is a lack of interest in something, then there will be some negative factors and passiveness in the labor process. This passiveness will often affect the exertion of people’s subjective initiative and restrict people’s potential inspiration. It is particularly important to capture the full potential of timely inspiration in design activities, and it is often a key condition for the success of an outstanding work.

Students’ interest in the majors they study is a prerequisite for successful completion of their studies, as well as a strong internal cause for learning professional courses. However, the old-fashioned single teaching model that we have used for a long time cannot meet the development requirements of modern science and technology society, and it is not conducive to the effective cultivation of students’ professional interests. As modern packaging design requires a single teaching to abandon a certain knowledge, it should be a professional-oriented "fusion teaching", which requires our professional teachers must first have a modern teaching philosophy and rich knowledge structure, and then only Understand and use the teaching concept of interest.

In teaching, each discipline is not independent and unrelated to each other, but it should be a rich and interconnected organic whole. Only with the concept of interest-based teaching, can the subjective integration of knowledge, interest, and professionalism be organic, so that students can not only fully grasp the professional knowledge in a relaxed and happy atmosphere, but also understand The subject knowledge related to the profession has fundamentally cultivated and improved the students' interest in the profession. It has inspired the love of packaging design from the heart, thus greatly and effectively improving the learning efficiency. From the perspective of professional design, the strong interest can make the designer's thinking more acute and the vision more open. This is one of the basic qualities that a good packaging designer must possess.

Second, the practical principles of packaging design teaching

Practicality is the basic principle of packaging design. As a product of modern commercial society, packaging products have the basic functions of protecting, arranging, transporting, and selling products. Therefore, the primary role of packaging design is its practicality. In addition to packaging products, In addition to the protection of commodities, adjustment of temperature, and prevention of the harmful effects of external factors on commodities, they should also meet consumer occupation, age, regional and seasonal requirements, but also meet the conditions of living habits of different ethnic groups and religions. 1
Due to different kinds of goods and different functions, the requirements for packaging design are also different. For example, the design of food packaging should be based on safety and hygiene, and the issues of freshness preservation and opening should be taken into account to meet the requirements of consumers' convenience.

Packaging design is a practical art, and its realization is a gradual and step-by-step development process, with a certain degree of complete planning. The work done by packaging designers cannot leave this programmatic nature. He must not only consider meeting the practical requirements of consumers, but also maintain a close relationship with production management, commercial circulation, and marketing. In the packaging design process, although not directly related to the specific production and marketing of the on-site process, but for the designer, the understanding of these on-site process is very necessary. Because these factors may directly affect the success of design creation, and limit the precise positioning and realizable design, so it has important reference value.

Therefore, in the professional teaching of packaging design, teachers must proceed from reality and emphasize the practicality of packaging design teaching. We know that in the packaging design work of university students, there often appear more creative ideas that are pursuing visual effects one-sidedly. The new, odd, and unique shapes ignore the practicality of products such as stability, protection, ease of use, and even the difficulty of mold reversal. This shows that they lack effective treatment ideas and processing methods for the specific problems in design, and this obviously does not meet the practical requirements of modern packaging design. Then we can consciously contact some manufacturers and projects in teaching, and conduct some specific professional training and design study for some specific design tasks. In this way, it is practical teaching in terms of form, and in terms of specific content it exercises students' creativity and ability to comprehensively analyze problems. At the same time, the completion of specific projects can inspire students' self-motivation and desire for knowledge. They can learn practical knowledge that cannot be learned in the classroom, and objectively make our teaching more practical, while practical teaching is We are an indispensable link in the teaching of packaging design. Therefore, in the teaching of packaging design, the application of the principle of practicality can enable students to pay more attention to the actual requirements of the product and the market in the learning process, and avoid the surface treatment taken for granted.

Third, the innovative principles of packaging design teaching

The essence of design is innovation, innovation is the emergence of inspiration, and inspiration comes from life. Due to differences in people’s intellectual development, the degree of acceptance of professional education is different and reflected in the professional creativity. Therefore, how to more effectively cultivate students' creativity in design teaching is also a problem that our professional teachers need to solve.

In terms of professional design teaching in advanced countries, the professional basic level of design students in China is significantly higher than in foreign countries. However, after several years of study, in terms of professional creative performance, domestic students are generally lower than foreign students. Through analysis, it can be known that foreign universities pay more attention to cultivating students' creative abilities in professional teaching, including modern design thinking methods and scientific design concepts. Because the creativity of the design is the fundamental condition for measuring the designer, the lack of creative design activities can only be duplication of labor, but lack the creative value that the design should have. Therefore, most of the students in foreign universities do not have a good professional foundation before entering the school. It is because they have received successful professional education and have good creativity. Therefore, they do not prevent them from becoming excellent packaging designs in the future. division.

Packaging design activity is a creative work process. It requires designers to understand and discover their own creative foundations in many aspects such as society, economy, consumption, products, and production, as well as the constraints that affect design activities. The creativity of packaging design mainly refers to the creativity of packaging beauty, that is, the creativity of the harmonious relationship among people, goods, and the environment. The cultivation of a designer should have a creative design concept and aesthetic standards of the era in addition to mastering design representation techniques and professional skills. This requires our professional teachers to focus on students’ ability to think independently and philosophical thinking and abstract thinking. to cultivate. 2

(to be continued)