The introduction of new packaging is not necessarily the launch of new products. The product's marketing plan influences the design direction of the package. Therefore, the purpose of confirming the product launch is to realize the basic understanding of the package design work.
New Brand New Products: The launch of new products on the market must have a new brand.
New brand general products: general products, many brands competing in the market, in order to establish a different brand image, need to establish a new brand for differentiation, such as Lai baby room Nac Nac baby cleaning supplies series.
Original Brand New Products: When existing brands develop toward new products, they also need to integrate the original brand image into the packaging of new products. For example, shower gel is not a new product for the market, but it is a new product for the original brand of curved brand; non-market new product for triple tea powder is a new product for Lipton product line. .
Existing products, new tastes, new items: The existing products will be stretched, such as the introduction of new tastes or the proportion of ingredients.
Existing product packaging (new product): In order to meet the needs of different channels or people, the same content will adopt different packaging designs depending on the access. In general, these goods are mostly of low interest and need to be inspired by the ingenuity of packaging to stimulate consumers' desire to buy. For example, luxury stockings gift box.
Increase in the amount of existing products: Often in the competitive environment, companies are reluctant to cut prices and increase sales.
New Product Launch + Promotion SP: Promotional packages launched with the launch of new products to attract attention from various channels or consumers.
Existing products + promotion SP: In order to special promotions, irregular promotions, and often limited by time, you can often use existing products plus gifts as promotional tools.
Existing product portfolio: Business owners will regroup their products or consumers will combine their tastes according to their own preferences.
Existing product gifts (for specific festivals): gift boxes that are introduced for specific holidays.
Sales Kit: In order to inform new products to market, business owners gather various distributors to hold a briefing session. In addition to describing the product features and sales niche, the business owner also presents Sales Kit to dealers. Become a new marketing technique.
Learn product appeal from strategy
Before carrying out packaging design, it is necessary to fully communicate with business owners. This can avoid erroneous attempts and save time and cost for each other's exploration. From the strategic point of view, the designer should first grasp the key points that the business owner wants to perform, and the design direction can be accurate.
To shape the brand image: Packaging design is the main appeal for expressing the brand image and purpose.
New product announcement: When Lipton's new three-dimensional teabags are released, the “three-dimensional teabag†message is the focus of the design.
New product notification: Refers to existing product development product items, such as new flavors listed, or feminine hygiene products launched "night-type", "long type" ... ... and so on.
Strengthen product features: Tell the product's Unique Selling Proposition. Such as Lipton's leisurely three-dimensional tea bags, the three-dimensional tea bag space allows the original piece of tea to fully stretch and taste more mellow.
Strengthen the use of situation: more used in emotional appeal product packaging. The content of the contents of canned coffee is actually very similar, and it is necessary to use the package to create a unique situation of “Blue Mountain Coffee†or “Mantening Coffeeâ€.
Expanding consumer groups: When the market pie has become saturated or stable, entrepreneurs with an intention to create will often create another market. Such as: Fu Tong's shampoo market, becoming more saturated, there are manufacturers to introduce a variety of formulas to open up another market.
Cracking down on competing brands: The most obvious example is the incremental package. “Enjoy the price without increasing the value†is really fascinating to consumers and more lethal to competitors.
Low price strategy (high sales and low sales): It is mostly used for On Pack or promotional products, for example, consumers can use premium purchases to get fine gifts at lower prices.
Incited interest and attention: use the characters or topics to combine packaging design to tell the story of the product. For example, the bottle type that Taiwan introduced the SIX drink using celebrity Yang Huishan did cause a sensation in the initial stage of listing. However, if the business owner did not take care of it, consumers may lose their loyalty because curiosity subsided.
Combine with advertising stories: With the collocation of advertising stories, consumers can have a deeper impression on the products.
After confirming the purpose of product introduction and understanding product appeal, packaging designers should be able to more easily cut into the design focus and accurately grasp the design direction; however, a truly successful designer, in addition to the above basic understanding, should further understand the consumer The real needs, providing the consumer's livelihood interests, satisfying consumer psychology; and only packaging works that take into account the consumer's physiological, psychological, and ease of use, and indeed achieve marketing purposes, can be regarded as a "successful" work. .
(to be continued)
Bulk Feed Truck
Bulk feed truck, Bulk feed trucks, also known as bulk grain truck, Bulk corn truck,feed truck, Silo feed truck, Bulk Grain Carrier used to transport grains like corn, soy and concentrate for Animals Simple structure, reliable performance, easy to transport a large amount of control, maneuverability strong, non-polluting materials, which is widely used in feed for farmed transport major small and medium enterprises.
Bulk feed car Introduction
Mainly used for transporting bulk finished feed or feed produced from raw grain to livestock farms feed mills, poultry farms and feed processing user, but it can also be used to transport of certain non-corrosive powder granular materials, such as pharmaceutical powder and grain turnover .
Bulk feed feed tank car set up on the chassis of the truck, special facilities by the tank assembly, conveyor systems (horizontal discharge systems, vertical discharge system and the activities of the discharge system components), bulk feed tank cars hydraulic system (high-pressure pump the three output terminals via a line connecting the dispensing valve and the valve angle of the hydraulic motor, respectively, as well as lift cylinder series with horizontal discharge, vertical discharge, the discharge of the hydraulic motor activity), bulk feed tank cars electric systems, pneumatic warehouse mechanism and other components. At the bottom of the tank with a gate in the gate below the horizontal screw conveyor equipped (commonly known as horizontal stirring cage), is driven by the power take off from the auto gearbox output power, and then drive high pressure pump to drive the hydraulic system, hydraulic bulk feed tank cars motor gear driven by the level of the auger blade shaft and blade rotation, the activities of the delivery system (commonly known as activity stir cage) to feed output. Flat roof facing a discharge auger activity rotatably and lifting, transportation spiral lying in the top of the tank top; when unloading the lift, car bulk feed tank pipe end of the discharge port and livestock feed farm gate contact holding tank at the top of the alignment, complete discharge.
Bulk feed car Features
1 .. bulk transport of feed ratio packed into bags of transport not only labor-saving, and low cost.
2. Bulk feed tank body sealed in transport, reduce losses, quality assurance, to avoid contamination.
3. Automatic feeding on discharge, continuous operation, greatly improving production efficiency.
4. The sub-positions can be installed inside the tank, which can transport a variety of different types of feed or expanded media.
5. The standardization of components, easy maintenance.
Tank dimensions (L * W * H) and the corresponding volume of correspondence
Corresponds to the effective tank volume (m3) and the corresponding body size
Number of sub-tank positions 1-5 (with storage bodies, which can transport multiple types
The average discharge rate (kg / min) 510 (different drive forms will change accordingly)
Activities unloading system rotation angle of 180 degrees
Activities unloading system maximum elevation angle of 60 degrees
Transmission distance of maximum distance (m) 7.2
The maximum vertical distance (m) 8.2
Residual rate 0.01
Bulk feed Cars Category
Bulk feed car type vehicle and a separate tank (available appropriate trucks transport) and the like. Divided by driving form: electric discharge bulk feed truck, full hydraulic unloading bulk feed gas car unloading bulk feed car.
Bulk feed hydraulic car
Hydraulic feed bulk feed tank car set up on the chassis of the truck, special facilities by the tank assembly, conveyor systems (horizontal discharge systems, vertical discharge system and the activities of the discharge system components), the hydraulic system (high-pressure pump via a line three output terminals connected to the valve and dispensing valve are the corner of the hydraulic motor, and a horizontal lift cylinder discharge, vertical discharge, the discharge of the hydraulic motor activity), electric system, pneumatic storage bodies in series with the other components. At the bottom of the tank with a gate in the gate below the horizontal screw conveyor equipped (commonly known as horizontal stirring cage), is driven by the power take off from the auto gearbox output power, and then drive high pressure pump to drive the hydraulic system, the hydraulic motor via a transmission driven horizontal screw conveyor blade shaft and blade rotation, the activities of the delivery system (commonly known as activity stir cage) to feed output. Flat roof facing a discharge auger activity rotatably and lifting, transportation, spiral lying in the top of the tank top; when unloading the lift, the tube end of the discharge port and storage of livestock and poultry farms feed door contact tank top, aligned to complete discharge.
Unloading bulk feed gas car
Unloading of bulk feed gas car vehicle using a large flow of gas delivery technology, with low pressure, high flow, low noise, high output, transmission distance, discharge speed, low residual amount of material pollution. Widely used in various types of enterprises farming, feed processing enterprises feed transport, solve the problem of long-distance transmission can be realized without entering a vehicle that is able to complete the feeding step of feeding the tower, put an end to farm vehicles approach the most headaches prevention issues.
Auger bulk feed electric car
Electric auger bulk feed truck for different customers the latest development, new products to meet the low-end market, the car unworthy board generator, electric auger to use three-phase 380V mains supply, the wheels can adapt from the small rural country road. The car is very popular customers cost-effective for small road small farms, feed mills. Mechanical screw discharge mode, discharge speed, continuous operation, greatly improving production efficiency. It can be divided into two to four tank compartment while loading different feeds; simple components structure, convenient and flexible operation, easy maintenance.
Bulk Feed Truck,Bulk Feed Trailers,Feed Mixer Truck,Bulk Feed Discharge Truck
CLW GROUP TRUCK , https://www.clwgrouptruck.net