Printing Industry in the Internet Age (Part 2)

1. Human resources are an important factor in the development of printing economy. Human resources refer to an intellectual resource that can be used to provide future economic benefits and continuous value-added capabilities in economic activities. From the mid and late 1990s, the material economy to the transfer of the knowledge economy, the economic development of various countries in the world, and the theoretical analysis of the rise of the network economy clarified that the development of a country’s economy depends on the amount of storage of a country’s human resources. 1+n power. Moreover, corporate culture is the spiritual driving force for the development of human resources.
Digitalization and information networking technology development has led to a fundamental change in the global economy. The knowledge economy with knowledge innovation as a booster has changed the economically developed countries, driven developing countries, and promoted small and medium-sized countries; China’s economic cells - Enterprises will also benefit from it, thus transforming the simulation model of China's economic development to the direction of intellectual economy. In this new productivity system, the core of which is the synthesis of human resources based on knowledge, technology, information, and e-commerce. It has become the primary factor in economic development, and the printing industry is no exception. To increase investment in human resources, we must look at the value of talent: First, the initial value, the second is the added value, and the resulting value. At the same time, the establishment of human resources mechanisms and human resources reserves, especially scientific and technological personnel resources, are the winning weapons for economic development. At the same time, the structure of an integrated human resources development model that combines talents, scientific research, production, and sales with scientific research institutes is The printing industry implements an important method of economic leapfrogging and sustainable development.
2. Encouraging the implementation of human resources The operation is the result of institutional innovation It is understood that the current incentive mechanism of printing companies (state-owned, foreign-funded, private) generally has the following three aspects:
l. Economic incentives: mainly various bonuses, bonus pay, salary (monthly salary, annual salary), various subsidies, materials distribution, contracted rental income, housing awards, etc.
2. Spiritual Incentive: Mainly the honorary title or advanced and outstanding commendation; the promotion of positions and professional titles; the learning and advanced studies, outings of meetings, and visits and inspections.
3. Equity incentives: mainly stocks, stocks, options.
Equity-incentive method refers to the listed and joint-stock printing enterprises, under certain conditions, in a specific way, so that the incentive object has a certain amount of corporate equity or the right to purchase a certain amount of enterprise equity.
IV. Prospects of the printing industry Due to the development of digitization and network information technology, the electronic products that promote informationization have become the main text carrier in the future and gradually occupy more than 50% of the market share. Faced with the pressure and motivation brought by digitalization and informationization to enterprises, the printing industry is both an opportunity for learning and an opportunity for meeting the challenges of the knowledge economy. We should take the following measures:
1. The continuous innovation of the printing industry in the system will have to be developed in the direction of grouping and intensification. The formation of a printing, publishing and distribution integrated printing media group; gradually from a single media (printing) to multimedia broadcasting, television, film, audio and video, network integration of cross-media group development. Through strong alliances, improve market competitiveness.
2. The printing industry should grasp the development strategy of digital process flow. After the accession to the WTO, the printing industry is facing the “three major” impacts: first, the digitalization of high-tech technology and the impact of networking; second, the impact of the online bookstore pioneered by books; third, the impact of high-tech products used in the printing industry (personalized printing, Thermal plate, PS version free rinse, etc.). In the production environment of computer digital integrated management, through the digital process flow, various production processes such as management, design, prepress, printing, and postpress are connected to the all-digital production system through the network.
3. Printing companies should use the digital process flow as a development strategy transfer work. As printing becomes shorter and shorter, personalized and on-demand printing become more and more common, electronic media (electronic publications, optical discs, and multimedia) products will increase. . In addition to the printing of books and periodicals, the printing companies should be converted into data processing companies and digital printing companies, and be responsible for multimedia production, web page production, and diversification. It is worth noting the direction of “transmedial publishing” and “pan-network publishing”; and looking for markets for print media economic growth, such as packaging, newspapers, magazines, advertising, commercial paper, and special printing.