Bank officially entered the mobile payment market

The emergence of two-dimensional code payment has changed people's payment methods, but over the years the central bank has doubts about the security of scan code payment, so banks have also been blocked from the scanning code payment. Nowadays, with the issuance of the draft for the "Bar Code Payment Service Specification", the scan code payment also has a "legal identity." Recently, a number of banks such as ICBC and China Construction Bank have launched a scanning code payment system. The banking department officially entered the field of “sweeping” that has been occupied by Alipay and WeChat for many years.

Scan code payment becomes the mainstream way of payment

“More than 60% of customers will ask if they can scan the code at checkout.” Ms. Liu of Jinan runs a restaurant in the vicinity of Jinan University. She said that last year, the agent opened the scan code payment function, due to the main operation of the store. For the students around, most customers only have one mobile phone when they eat. “The usual turnover of the day is 2,000 yuan, almost 90% of the money comes from the scanning of the QR code.” The reporter found that the customers who spend in the store of Ms. Liu basically choose to scan the code, one customer told the reporter, “I am going out now. Basically, there is no cash of more than 100 yuan. Nowadays, whether it is a supermarket or a street shop, scanning code payment has become a standard. It is very convenient to take a mobile phone out of the door." "Cashless" payment is becoming more and more a choice for young people. Among them, students and white-collar workers constitute a new force.

A number of banks opened a scanning code payment system

Banks will definitely not let the big cake of mobile payment, although many banks have teamed up with Apple Apple Pay, Samsung Samsung Pay, and UnionPay NFC as the representatives of the Flash Pay Party to pay for the market battle, but according to the central bank data, the banking industry’s mobile The payment amount is only 5.14% of the electronic payment amount. To this end, the bank is prepared to further seize the mobile payment market through QR code payment. Last month, China Construction Bank launched the “Dragon Payment” payment system. The function of Dragon Payment is very similar to that of WeChat Wallet and Alipay. It has functions such as payment code and change wallet. The staff of the Construction Bank said that Long Payment is a brand-new product after integrating “CCB Wallet” and “Two-Dimensional Code Payment”. Whether it is a CCB customer or not, you can apply for registration as a Dragon Payment Customer by simply downloading the CCB Mobile App. “The transfer of funds between customers will be free of charge, and the withdrawal will be free of charge, and multiple benefits and benefits will be granted to registered merchants.”

In addition to the construction bank, ICBC also launched a two-dimensional code payment product. Like Alipay, it can use the mobile phone to scan the code to pay, or the POS machine can scan the mobile phone payment code to pay. The “E-Payment” of Industrial Bank will integrate the mainstream mobile payment methods in the market such as Alipay, WeChat payment and QQ wallet, and then provide it to banks and their partners.

Bank scan code payment focus on third- and fourth-tier cities

The reporter learned that in July 2013, CITIC Bank took the lead in launching a two-dimensional code payment system. However, in March 2014, the central bank called the stop code payment on the grounds that the QR code security was suspected. In the following two years, under the tacit approval of the market for regulatory exploration, third-party payment institutions represented by Alipay and WeChat wallets quickly seized the offline payment market.

According to the data, in the market share of Internet payment transactions, Alipay accounts for 42.8%, and Tenpay accounts for 20%, and the two have already divided over 60% of the market. "At present, the advantages of the bank are not obvious. The bank has a big gap with WeChat and Alipay in terms of user volume and payment scenarios." Bank staff said that customers and merchants are now accustomed to preferential subsidies, in the marketing promotion process. In the middle, banks have certain disadvantages relative to payment companies. However, compared with third-party payment institutions, banks have always placed risk considerations first, so the bank's payment environment will be more secure and business operations will be more standardized. “Although the payment market in first- and second-tier cities is now approaching saturation, mobile payment in third- and fourth-tier cities is still not popular, and banks still have a lot of room for development.”