Smart POS midfield moment

Last year, the smart POS finally became popular after years of market training. The shipment of two million units, plus the entry of payment, the carrier of value-added services, the Internet of Things, big data and other labels, has become a hot air product. Traditional POS giants, Internet companies seeking ecological layout, and other forces have entered the market, wanting to get a slice of this fast-growing incremental market.

However, the influx of a large number of players and capital is likely to cause the market to overheat. When the shipment volume exceeds the market increase, it will cause overcapacity. Because of the high technical content of smart pos, it is difficult to establish a differentiated advantage through innovation in the short term, and the price war may become the ultimate means of competition. Therefore, in Zhu Kaishen's view, 18-19 years may be a time to reshuffle. Only those with strength who really want to do smart POS can survive, and more companies will be eliminated.

In addition to this, the other direction is to go to sea. Unlike the domestic market, the overseas market is a mature and regulated market, and each country has a strict access mechanism. Not only the hardware, but the entire team needs to have a solid foundation and accumulated technical experience before it is possible to pry. Excellent products, complete qualifications, perfect service system, financial strength, etc., these are the basis of "going out".

Not only that, for domestic smart POS manufacturers, going to sea is undoubtedly a protracted consumption war. High access standards, long product iteration cycles, and pragmatic and rigorous practitioners restrict the speed of market expansion. Huiyin has some experience in going overseas and knows that overseas orders are not easy to come by. Normally, a project can last as long as one year, and more often need to be tracked for two or three years before it is finally signed. In the long run-in period, all aspects of the company may become the key to winning or losing. If you can't focus and persevere, it will be difficult to get to the day when the project is launched.

Therefore, for the next period of time, it will not be easy for most manufacturers to specialize in the domestic market or choose to go overseas, and they will even face arduous challenges and pressures. But opportunities also exist. The domestic financial payment, Internet, and retail industries are accelerating innovation and cross-border integration, promoting the rapid development of smart hardware. Innovative scenarios such as O2O and unmanned retailing provide the industry with the possibility of diversified development. Similarly, overseas recognition of China's innovation and China's intelligent manufacturing is constantly improving, and it also provides more opportunities for domestic malls to go out.

As a pioneer of smart POS, Huiyin has always been committed to promoting industry reform and innovation, and constantly explores multi-scenario applications based on smart POS platforms and technologies. Just last week, Huiyin Gang signed a billion-level order with partners in three important countries to provide local businesses with an integrated solution based on smart POS to boost economic development.