Recently, Ms. Zhang, a provincial city citizen, consulted with reporters whether there is a professional design company in the Taiyuan market. Ms. Zhang said that her home has been renovated for a period of time. She always feels that she lacks a sense of warmth in her home. She hopes to find a professional soft designer to combine her own characteristics and needs to make a set of design plans. Mr. Xue, who lives in Shuangtasi Street, has just purchased a second-hand house. The original homeowner has already completed all the hard-packed parts. He only needs to add furniture, accessories and other soft clothes to stay. However, due to the basic style of hardcover, Mr. Xue hopes to find a professional soft designer to give advice in combination with his own hard style.
The reporter learned that there are many owners who have soft-packing needs like Ms. Zhang and Mr. Xue. With the delivery of large-scale hardcover properties and the improvement of consumers' requirements for decoration, the demand for soft-packing design will gradually increase. What is the provincial city soft design market? How is the design charged?
A number of decorative companies have no soft designer
With questions, the reporter came to Sports South Road, Donggang Road, Chengfang Street and other places to understand the soft design of various well-known decoration companies. When asked if they could help with the soft-pack design, nearly ten decorative companies all gave a "can't do" reply. The staff of Huayu Decoration Co., Ltd. enthusiastically explained the difference between soft and hard clothing, and gave some suggestions for soft-packing and matching. However, the company does not have professional soft-install designers to complete this work. The reporter learned at the Sidar home that the designer can only propose some purchase suggestions for the soft-packed products to the owner. The owner will charge the product after purchasing the corresponding soft-packed products in the Sidar home store, and no additional design fees will be charged.
The reporters saw in some home living museums that these soft-packed pavilions, from the retail of curtains, wallpapers, bedding, lamps, carpets and other products, to the soft-packing consultation, design and installation of one-stop service, can be described as complete. However, the specific design cost is still charged by the purchased product. The main idea of ​​the design is also based on the consumer's preference, and can not give more professional advice. The soft-packing area in the store, although the products are dazzling, but the so-called "soft-packing consultant" is more like a product salesman, very familiar with a piece of soft-packed items, but there is no overall collocation knowledge, for the owners, still have to buy Go back and match with your own imagination. Generally speaking, the trend of “light decoration and heavy decoration†will take some time to evolve from “methodology†to real consumption behavior.
B professional lack of regulation market development needs to be guided
Relatively speaking, the soft home is already a relatively "professional" choice. However, after talking with designers of several soft-packing halls, the reporter learned that most of them are hard-wearing designers, and they are soft-packed as “widening the roadâ€, so the originality of the design cannot be guaranteed, and plagiarism can be seen everywhere. In addition, the industry believes that the current lack of original design software installed market environment and market environment, into a large cost to do the design but no match for counterfeit goods a price advantage, jewelry and many other imported brands in the domestic market may see a lot of counterfeit goods, but the latter In terms of price, it is only a few tenths of genuine, which has become a hindrance to the original design progress of domestic soft furnishings. "A personalized craft or a cute pillow, consumers feel expensive after seeing it, directly photographed it to Taobao search for the same paragraph, this is a common phenomenon." The person in charge of the home hall told reporters.
In recent years, the soft-packing industry has been paid attention to by the public. Some people say that the current soft-packing market is just like the decoration company just emerged more than ten years ago. The entry threshold and the initial investment are extremely low, leading to a chaotic market, mainly in the price opacity. There is no uniform measurement standard for services, no guarantees for product selection materials, and uneven artistic value. Due to the wide range of soft-packed products and the highly sensory service industry, no standards or norms have been formed within the industry or within each enterprise. Once problems arise, consumer rights protection is not easy. Some experts believe that although textiles, lamps, furniture and other soft equipped with its counterparts in the relevant standards control the quality, but for a variety of decoration materials products currently available are not many reference standards, consumers can shop around for the best .
In addition, the soft-pack design requires a professional designer, and the landing of the program requires a large library of soft decorations. The advice given by the designer is often limited to the store, and the solution is also simple to be able to land.
C future soft design will be very professional
The reporter found that there is still a certain distance between the soft-packed market and consumers in the provincial capital. In the high-end market, soft clothing has been closely integrated with the work of designers. In the first-tier cities like Beishangguang, the soft and hard-packed industries have been separated, and the soft-packing is completely independent of hard-wearing operations in the market. Some companies, although not completely separated from each other, are operated by independent departments. In the provincial capital Taiyuan, at present, there are no professional soft-install designers in many decoration companies, and there is no order for soft-packing.
According to industry insiders, the development of the soft-packing market is a trend. The staff should not be simple sales people, but focus on the style design of the home, as well as lighting, color, and level, which are the quality of home life. "last step". Of course, this requires the staff to upgrade the corresponding professional quality, which is the next step in the development of softcover.
He believes that "soft clothing should not only refer to fabrics, wallpapers, furniture, etc., but should include all accessories that enhance the quality of life. Consumers come to the store, no longer mechanically flipping through the albums, looking for samples, but I am immersed in the situation created by the store to create a strong sense of experience. Even through VR technology, consumers can see the re-adjusted new home effect. The rise of the market soft-wear era also brings new to the store. Opportunities. In the past few years, the soft-packing business volume of our stores has increased by 10% to 30% every year. We will continue to cultivate the soft-packing market, conduct professional screening through the store, and form a synergy with the soft-packed businesses with cutting-edge concepts. Advanced marketing models to guide consumers."
D good soft dress is a necessity of life
There is a saying in the design circle that is widely circulated - "Design changes life." Hardwear helps us solve the requirements of home functionality and basic aesthetics, and as the quality of life increases, more and more friends are beginning to realize the importance of soft furnishings. He Yongming, founder and design director of Daosheng Design Co., told reporters: "Good design, very natural. The best design concept must be from the body, because the body feels the most authentic." For example, a comfortable soft sofa Under the illumination of special lamps, you can create the most relaxing corner; the sun shines through the cotton-and-yellow curtains to dye the room into your favorite warm color; in the hand-made vase on the coffee table, the newly cut jasmine flowers are open and sultry. The fragrance... These feelings except hardwear come from the charm of soft clothes, which can also show your life taste to friends through the hot circle of friends.
He Yongming introduced: "Good soft clothes, the closest to our body, make our life more elegant and calm. It is difficult to define the design style of soft clothing with hard-installed logic." He believes that the essentials of soft clothing It is "dressing up the home." Dressing up the home is first of all the unity of soft assembly. That is to say, the style of the space, the general tone, we need to maintain in a unified direction, this is a foundation; second, the variability of each jewelry. There must be changes in unity, and changes in the color of the same color will give the space tones more layering. For example, the curtains of the lake green, with the pillows of mint green, and the flowers of the indigo, are harmonious and interesting; finally, we must pay attention to contrast. There is change in unity, usually the contrast of the finishing touch. The more you mix, the more you need to have a deep professional background and artistic literacy.
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