The packaging design of goods can reflect the development level of society. With the development of society, the packaging design of goods begins to change from tedious to simple. In today's consumer society, packaging is no longer just a means of protecting products from damage during transportation and storage, but also a link between producers and consumers, when designing an eye-catching product package. Can directly affect the sales of the product. Because consumers usually judge the quality of the built-in products through the packaging design image of the products when they are shopping, the packaging design is very important. So what are the requirements for packaging design?
First of all, the packaging design should be consistent with the information of the product. The packaging design should be able to capture the eye of the consumer intuitively. It can be displayed in specific forms such as text, graphics, color, etc., so that consumers can understand the product and thus generate the desire to purchase. Pay attention to the rational use of the color of the package, and the design is best designed with the actual content close to the product.
Secondly, the packaging design must have perfect expression ability, that is, to communicate the information well, we must design these following factors:
1. What is the product?
2. What is the material of the product;
3. How is the quality of the goods;
4. Whether there is a commodity guarantee;
5. Where is the origin of the goods;
6. When is the age of commodity production;
7. Methods and processes for the production of commodities;
8. How to communicate the relationship between consumers and commodities, how to improve the confidence of consumers in purchasing goods.
In short, how to design an attractive packaging poses a great challenge to the designer, and needs to consider the actual product and cultural factors.
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