ã€Abstract】This year, I visited Taobao and bought Tmall. I know that the sales of Double 11 exceeded 200 billion in just 24 hours, but why this year’s Double 11 failed to bring shock to the waste paper market. The impact of this? There are many reasons for this.
Reason one: express carton recycling
During the double eleventh period, the rookie logistics planted 5,000 recycling stations in 200 cities across the country. At present, more than 10 million recycled and reused cartons have been recycled. Ge Yi, head of the rookie station of Nanjing Jinling Institute of Technology, said: During the off-season, the container will be emptied at least two or three times a day, and the recycling rate of the carton is also increasing.
After the customer receives the goods, the carton is directly put into the recycling station, and then the staff specializes in recycling the intact carton for recycling. This model not only saves on procurement costs, but also significantly increases carton utilization.
Reason two: exact algorithm
Someone here might ask, what is the relationship between the algorithm and the carton, and it would be a big mistake if you think so.
“The smart box type recommendation solves the problem of express packaging waste. The seller only needs to input the length, width and height of each item and the number of historical orders. The system will automatically recommend the best size box. When there is a new order, the system will also The volume of the product is automatically matched with the carton, and the order of packing and the style of placement are provided." Wang Pan, a senior expert in the logistics network of the rookie network.
Wang Pan introduced that the smart box design and the box cutting algorithm independently developed by the rookie network can reduce the use of 15% of the packaging materials in the warehouse. Currently, this algorithm has been used cumulatively in 510 million packaging cartons and courier bags. The industry's more mature lightweight smart technology has been opened to the public.
After more than two years of environmental protection practice, the express packaging technology represented by electronic single-face, box-cutting algorithm and smart box type has been widely used in the infrastructure of green logistics, using technology innovation to help merchants and express companies from the source. Save on packaging.
Reason three: green packaging
Packing boxes, paper bags, built-in fillers... behind the massive express parcels is a pile of express garbage. The new national standard for "Express Packaging Products" implemented in September this year mentioned the reduction of the amount of paper for express packaging. This year's "Double Eleven", a number of express delivery companies reached a green environmental consensus, and actively promoted packaging "burden reduction."
During the visit, the reporter found that as early as October this year, all the postal outlets in Nanjing had six new standard post boxes and 45mm new tapes. Among them, the new 1-6 new standard express light box was introduced, and the original 5-layer corrugated paper was reduced to 3 layers, which was 20% less than the original standard box of the same volume. Reduce the weight while reducing the postage, the mail is large "burden".
In addition to reducing packaging consumables, many courier companies promote new environmentally friendly materials to replace old materials. Recently, Jingdong Logistics has developed a “patent tamper-evident bagâ€. This bag is made of a food-grade, safe and environmentally friendly new plastic material that is easy to operate and can be reused. In 2016, JD.com took the lead in the use of fully biodegradable packaging in the self-operated fresh-keeping business. The packaging materials can be decomposed into carbon dioxide and water under composting conditions for 3 to 6 months without polluting the environment.
Reason 4: Alternatives prevail
Due to the skyrocketing price of cartons in the previous two years and insufficient supply, many merchants have had to use cardboard boxes, hollow boxes, foam boxes and other carton substitutes. This habit has also been retained.
A college student opened a clothing store on Tmall. His words may reflect some information: "We are not a big brand, we can save money. In view of the expensive carton last year, all plastic bags are used this year. Anyway, it can be used."
It can be seen that how to deal with express carton and reduce environmental pollution has become a hot spot in the society in recent years. At the same time, the development of green logistics has become the consensus of the whole industry. These factors lead to an increase in the recycling rate of the carton and a reduction in the use of the packaging material.
For the majority of small and medium-sized e-commerce sellers, how to reduce costs and increase profits is the most concerned issue. Due to the skyrocketing price of cartons in the past few years, carton substitutes have become popular, and this habit has been maintained this year, which has further reduced the demand for cartons.
Of course, this year's carton packaging industry is not busy in the peak season, the reasons are very complicated, and do not have to be too pessimistic. As the CEO of a paper product factory in the Pearl River Delta said: "As the consumer psychology matures, the business is affected by the economic situation. This year, the industry's stocking period is not prosperous in the first 11 years of this year. It shows that there are not many stocks for each merchant. From the data point of view, The contribution and enthusiasm of the gangsters have not declined. It seems that the packaging market has a small peak season after the double eleven."
Reason 5: Market warning
I believe that everyone is no stranger to the Double Eleven. So, the cardboard market is also familiar with the Double Eleven. Every year, when the double eleven is used in a large number of cartons, both buyers and sellers of the carton will come before the double eleven. In the same period, the price of waste paper recycling will be pushed to a high level. According to the market where the paper goes, it is speculated that in May-July, “Taobao Store†will make a series of purchases for the carton.
In the end, the cardboard market has already done a good response in the double market and the upcoming double-twelve large-scale market carnival. In the past years, the impact of the double eleven on the market is one year. One year is low, so it is impossible to reach a high position if you want to sell waste paper in double eleven.
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