Zhitong Financial Network, etc.
Lead: Recently, a large number of paper mills lowered the price of raw paper by 30-200 yuan/ton. At the same time, the price of Nine Dragons was lowered by 100-200 yuan/ton, and the profit of Lee & Man wrapping paper declined. Some financial institutions believe that paper prices will fall further. In the era of overcapacity, the price reduction promotion method failed for the first time. The road to rising output and price is blocked, is there still a rescue?
Shanying, Yongfengyu, Jinzhou, Yinzhou and other large paper mills cut the price of raw paper by 30-200 yuan/ton.
Recently, Fujian Shanying, Jiangsu Yangzhou Yongfengyu, Guangdong Dongguan Yinzhou, Guangdong Dongguan Jinzhou and other large paper mills have lowered the price of raw paper such as cardboard, corrugated paper and whiteboard paper, which is more than 30-200 yuan/ton.
Cardboard paper: the price dropped by 30-150 yuan / ton
1, Jiangsu Taicang Xiaolong tax-included wire transfer factory: the price dropped 150 yuan / ton.
2, Jiang Sultan Yang Changfeng tax-included cash to the surrounding plants: the price dropped 50 yuan / ton.
3, Jiangsu Yangzhou Yongfeng Yu: the price drop 50 yuan / ton.
4, Fujian Quanzhou Xiaolong tax-included wire transfer factory: the price dropped 100-150 yuan / ton.
5, Shandong Linyi Lihua tax-included cash factory: the price dropped 50 yuan / ton.
6, Tianjin Xiaolong tax-included wire transfer factory: the price dropped 100 yuan / ton.
7, Henan Xinmi Hengfeng tax-included cash factory: the price dropped 30 yuan / ton.
8, Henan Taikang Longyuan tax-included cash factory: the price dropped 100 yuan / ton.
9, Guangdong Dongguan Yinzhou tax-included cash factory: offer 50 yuan / ton.
10, Guangdong Dongguan Taichang cash factory: the price dropped 50 yuan / ton.
11, Guangdong Dongguan Xiaolong tax-included wire transfer factory: the price dropped 0-150 yuan / ton.
12, Guangdong Dongguan Jinzhou tax-included cash factory: the price dropped 50 yuan / ton.
13, Chongqing Nine Dragons Paper tax-included wire transfer factory: the price dropped 0-150 yuan / ton.
Corrugated paper: the price dropped by 30-200 yuan / ton
14, Zhejiang Jiaxing Dahua tax-included cash factory: the price dropped 50 yuan / ton.
15, Jiangsu Taicang Xiaolong tax-included wire transfer factory: the price dropped 150 yuan / ton.
16, Fujian Shanying tax-included wire transfer to the factory: the price dropped 100 yuan / ton.
17, Fujian Quanzhou Xiaolong tax-included wire transfer factory: the price dropped 150 yuan / ton.
18, Jiangxi Shangrao Hualong tax-included cash factory: the price dropped 50 yuan / ton.
19, Shandong Linyi Lihua tax-included cash factory: the price dropped 50 yuan / ton.
20, Shandong Fengyuan Zhongke tax-included cash factory: the price dropped 100 yuan / ton.
21, Tianjin Xiaolong tax-included wire transfer factory: the price dropped 150 yuan / ton.
22, Henan Xinmi Hengfeng tax-included cash factory: the price dropped 30 yuan / ton.
23, Henan Taikang Longyuan tax-included cash factory: the price dropped 100 yuan / ton.
24, Guangdong Jiangmen Qiaoyu tax-included wire transfer factory: the price dropped 50 yuan / ton.
25, Guangdong Dongguan Shanglong tax-included cash factory: the price drop 50-100 yuan / ton.
26, Guangdong Dongguan Xiaolong tax-included wire transfer factory: the price dropped 100-200 yuan / ton.
27, Chongqing Nine Dragons Paper tax-included wire transfer factory: the price dropped 50 yuan / ton.
28, Sichuan Danling Wanping paper industry tax-included to the factory: the price dropped 50 yuan / ton.
Whiteboard: The price dropped by 100-160 yuan / ton
29, Zhejiang Jinhua Ding Ding Industrial acceptance ex-factory price: the price dropped 160 yuan / ton.
30, Jiangsu Taicang Xiaolong tax-included wire transfer factory: the price dropped 100 yuan / ton.
31, Jiangxi Shangrao SF Express tax-included cash factory: the price dropped 150 yuan / ton.
32, Jiangxi Shangrao Shunda tax-included cash factory: the price dropped 100-150 yuan / ton.
Nine Dragons paper price cut 100-200 yuan / ton, Lee & Man wrap paper profits fell, paper prices may fall further
Since March 12, the price of Nine Dragons has also been lowered by 100-200 yuan/ton.
çŽ–é¾™ç‰Œç‰›å¡ and Hailong brand cattle card offer 150 yuan / ton, Dilong brand cattle card and reclaimed cattle card discount 100 yuan / ton, core paper 50 / 70 gram discount 200 yuan / ton, other core paper discount 100 yuan / Tons, coated cattle card discount 200 yuan / ton, other cattle card prices unchanged.
The price of paper has turned back, which can be said to be very consistent with the current market situation.
On the one hand, the current industry is in the off-season, the market demand is insufficient, coupled with the complicated trade relations at home and abroad, many packaging factories are facing insufficient orders. On the other hand, since the start of the year, new projects have been gradually put into production, which has intensified overcapacity.
Coupled with the paper, the main raw material often used by paper mills, waste paper, has recently become green and the price has been falling. The price of waste in China and Japan has also hit a five-year low.
The three-pronged demand, production capacity and cost have to be lowered.
In addition, on March 11, Lee & Man Paper announced its 2018 results.
As of the end of 2018, Lee & Man Paper's packaging paper business revenue was 27.156 billion Hong Kong dollars, an increase of about 17.55%, accounting for 84% of total operating income, which is the main driving force of the company's operating income. However, its profits are falling: operating profit realized revenue of 5.456 billion Hong Kong dollars, down about 9.67% year-on-year.
Deutsche Bank quoted the management of Lee & Man Paper as saying that after the Lunar New Year, the demand for the industry weakened, and the prices of local paper prices and waste corrugated cardboard fell. The management even thought that “the end of the tunnel was not lightâ€.
Deutsche Bank believes that management's statement is consistent with the bank's analysis and believes that paper prices will fall further.
Overcapacity, price reduction promotion failed for the first time!
The road to rising production and prices is blocked, is there still a rescue?
The price of paper has plummeted after the skyrocketing in 2017; it has plunged in 2018, and this year it is shouting to rise. It has risen in the first year of this year, and now Xiaolong has “lead†a large number of paper mills to shout.
Why does the paper industry always like to play the game of price increase?
Because price increases are the fastest way to improve business conditions.
Sales = production × price.
When the demand is insufficient and the output cannot be increased, the price is raised. Therefore, the industry’s stance of rising prices is always screaming. But never thought that the price increase is also the most vulnerable game.
The tragic thing is that, to this day, the price cuts are also good, and the meat is fed to the eagle. The order quantity is still not enough. In the era of overcapacity, the means of price reduction promotion failed for the first time in the 40 years of reform and opening up.
Demand has fallen, so production has fallen.
The output does not increase, and the profit and loss line cannot be passed.
If the price rises, it will fall back again.
Price reduction for survival, orders still do not increase.
......
The key is to generally lower the price of the industry and fall into vicious competition. Sales = production × price, the road to rising output and price are blocked, is there any rescue?
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