In the new retail era, an unstoppable efficiency revolution in the home furnishing industry has been launched. How to innovate the path and use the new technologies to serve the essence? How to jump out of the limitations of new retail, and look at the changes in retail concepts and industry efficiency from a higher and longer-term perspective? This is a new topic facing the current home business, and it is also the focus of the next enterprise.
Industry characteristics
Looking back at the physical retail industry that exists around us, the home building materials industry has the following special characteristics. When talking about new retail and talking about transformation, we must first understand the characteristics of this industry, and there are rules and principles that are universally applicable, but There are no one-size-fits-all methods and tools.
Feature 1: Low-frequency consumer goods
Obviously, in the consumer goods that we have experienced in our lives, the decoration is obviously not a high-frequency consumer goods. The number of products purchased by the vast majority of people in the industry will not exceed ten times. Therefore, it is basically impossible to re-purchase consumers several times or dozens through service and product management. “A hammer sale†has become the subconscious mind of many bosses who run products in the industry.
Constantly looking for new customers, signing and returning money almost occupies all of our time and energy, and consumes a lot of human and financial resources. The attention of the merchants is all put into these few things. In fact, this thinking is wrong. How to make every order that has become a factual deal, how to strengthen the customer's stickiness and improve the word-of-mouth effect of old customers is more important than the previous ones.
Feature 2: Cold attention products
Most consumers will not actively understand and pay attention to this type of product when they do not have a demand for home improvement. In real life, we can see that couples are okay to go shopping, but basically there is no time for couples to go to the building materials city when they are okay. Then the problem comes to consumer education has become the most important thing before the sale, basically who has taken the lead in the education before the consumer shopping, who has a greater degree of grasp of the order.
With regard to consumer education, it is still basically in a few directions:
1. Brand promotion of traditional national traffic media, such as TV, radio, new media (Internet consulting, video advertising) consumer education, such as ceramic tile industry large-scale TV commercial Marco Polo, Mona Lisa, Jane A marble; the European industry of the cabinet industry; the dream of the wooden door industry, etc., the first to complete the "brand" occupation of the customer's mind when the customer does not have demand.
2, regionalized push media advertising, high-speed big-name, building materials city main location advertising, community, building print advertising, such as the lighting industry's Op lighting is to adopt this point, almost can not see his national media, body TV, Internet The advertisement of the program, but a large number of regional and demanding building materials, building blocks, buildings, bus stop signs and other print ads, to complete the "brand" booth in the consumer mind.
3. Promote the word-of-mouth “brand†promotion through deep-seated services and product sales. There are such brands in every city. The difference between the first and second is not a national word-of-mouth “brandâ€, but it is a regional word-of-mouth “brand†and sales are also very good.
However, it is impossible for every building materials dealer to represent this kind of national word-of-mouth brand. Therefore, how to force the consumer’s “mental brand†before the consumer’s purchase demand is generated is that we are going to transform and complete today. The focus of consumer education is up.
Feature 3: Product Complexity
Take a product for example: wooden door industry. Everyone is going to the wooden door is a custom-made product. Choosing this kind of product requires a lot of information about the decoration style, age, color, color, material, size, hardware composition, door lock classification, door lock color function, etc. the amount. It takes a lot of time and effort for consumers to understand the products in the entire home improvement field. Therefore, how to complete the communication of professional knowledge with short, accurate, visual and trustworthy communication channels is also the top priority of future transformation.
Feature 4: Product homogenization
There are many brands of large and small brands in each category, and there are many specialty stores in each area of ​​building materials city/street. There are dozens or even hundreds of products in each specialty store. Hundreds of product displays within the reach of consumers seem to have characteristics, but they have no features.
For example, we randomly take out the toilets of the same price segment of ten brands, and remove the LOGO and display it in front of consumers. Don't say that consumers may find it difficult for the practitioners to distinguish which brand they belong to. The same is true for other categories. For dealers, it is impossible to decide on the design and development of products. It is a long-term solution to make a big difference in Datong.
Multi-use: can be used for salad ,food storage etc
cheap price easy to clean
It is our key belief that our workers and management staff complete all business with honesty,quality and responsibility in mind.With these principles firmly in place,we welcome clients from all over the world to establish a life time business relationship with us,as well as the people of insight to join our team for a bright future.
Plastic Bowl,Large Plastic Bowl,Plastic Mixing Bowls,Clear Plastic Bowls
Ningbo Meidai Import & Export Co.,Ltd , https://www.ningbomeidai.com