From group buying, takeaway delivery, Mobike acquisition to taxi service, Meituan is broadening its business territory. However, according to the "Annual Report on the Development of China's Sharing Economy" released by the National Information Center this year, Meituan has nearly 62% market share , Catering is still its most voiced business. 
On May 22, Meituan held the 2018 China Catering Industry Innovation Summit in Beijing and released the "China Catering Report 2018". At the meeting, it analyzed the current status of the Internet catering industry and the three major development directions in the future.
The scale of the catering market is developing rapidly, accompanied by a high elimination rate
The latest data shows that the current market size of the catering industry is 3.9 trillion, with 300 million orders generated every day. The catering industry attracts many entrepreneurs with its large scale and low threshold. However, unlike the strong growth of the entire industry, it is increasingly difficult for catering companies to operate.
According to data from the China Culinary Association, many catering businesses are facing the dilemma of “three highs and one low†with high rents, high labor costs, high cost of ingredients, and low gross profit, and the profit space has been continuously compressed. The survey found that in the four major cities of Shanghai, Guangzhou and Shenzhen, the monthly closure rate of catering outlets is as high as 10%.
Beyond opponents, start with smart dining
Competition is becoming increasingly fierce, but there is still a lot of room in the catering industry. The report shows that of the 82.71 trillion in GDP in 2017, nearly 14 trillion were related to "eating." To stand out from many opponents, Zhang Chuan, senior vice president of Meituan, pointed out: In the future, the three key indicators of online and offline integration, data and technology are very important for catering operations.
"Online and offline integration means that we have all the data offline, knowing what this person eats, knowing this person's preferences, knowing how often this person comes, so that you can do everything to communicate with users Things, thereby providing services for thousands of people. "This is why Zhang Chuan attaches great importance to smart dining.
In terms of the degree of Internetization, the catering industry is one of the industries with the highest index in the life service industry. In 2017, the market scale of China's catering O2O industry reached 779.96 billion yuan, an increase of 87.0% over the same period last year. However, Internetization is not a smart restaurant by putting a QR code at the cash register to support mobile payment.
Meituan achieves online and offline smart catering linkage
Smart cash register POS becomes an artifact of smart restaurant merchants
With the rapid development of non-cash cash register, WeChat, Alipay, bank card multi-channel acquiring has become an essential function of store cash register, how to quickly integrate cash register and facilitate reconciliation is one of the pain points of catering businesses. At the same time, merchants have put forward higher requirements in cash register, marketing and store management, hoping to know who is the customer every day, what is their age, consumption level, what are their preferences, etc. User portraits.
Compared with the traditional cash register POS machine, it can only provide a single acquiring function, and the intelligent cash register POS machine combines with the cash register system to lay the foundation for the analysis of restaurant user data and transaction data. Unlike traditional POS machines that only support single payment methods such as bank card swiping, smart cash registers and smart POS machines are also connectors for restaurants, platforms and guests, providing diversified value-added services such as customer management and marketing, and are smart catering. Entrance.
Meituan Smart Cash Register Helps Smart Dining
From the consumer behaviors of booking and ordering to payment, and connecting the kitchen and supply chain system at the same time, the intelligent cash register POS machine simplifies the restaurant service process and improves efficiency. On the smart cash register POS machine, merchants can easily complete takeout orders, back kitchen response, contact riders, order receipt printing, online collection checkout and other processes, without manual completion, saving a lot of time and reducing error rates. It also enables more intuitive contact with customers.
Tianbo TPS650 intelligent cash register machine can print out takeaway tickets
In addition, the supply chain cost is the most likely part of the catering industry to be greatly reduced in the future. Big data of consumer omnichannel consumption behavior will be big data to guide merchants ’operation and marketing. Inventory management, dish setting, and the final sale can all get timely feedback and make corresponding adjustments through informatization.
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