“Renaming†is not a trivial matter for a company, especially a listed company. In the home industry, we have found many examples of renaming in recent years.
These renamings are divided into two categories: one is that the main business is unchanged, but the name of the expanded brand is changed from “furniture†to “homeâ€; the other category is “retrofitâ€, the main business The business has also undergone great changes. And look at the following inventory:
The first category: renamed, but the main business is basically unchanged
1. Yihua Wood Industry After Renaming: Yihua Life
On May 23, 2016, Yihua Wood, which was listed on the Shanghai Stock Exchange, announced that the company name was officially changed to “Yihua Life Technology Co., Ltd.â€, and the securities code, bond abbreviation and bond code remained unchanged.
In addition, Yihua Wood Industry built “Y+ Ecosystem†in 2015, opened up the whole industry ecological chain, accelerated the promotion of ecological integration, and gradually transformed from a traditional home manufacturing enterprise to an integrated living service provider. At present, “Y+Ecosystem†has brought together industrial chains such as Melaleuca, Aifuwo, Haier Home, Living Network, Huadali, Wowei Home, Diversified Shangshu, Financial No. 1 Store, Health Home, and Creator. Excellent corporate resources and ecological synergies have begun to appear, and the future internal integration will be closer.
2. Hengkang Home After Renaming: Dream Lily
On January 3, 2017, Jiangsu Hengkang Home Technology Co., Ltd. (603313), which was listed on the Shanghai Stock Exchange, announced that the company name has been officially changed to “Meng Li Home Technology Co., Ltd.â€.
According to the announcement, the name change is to adapt to the business development, better reflect the strategic intention of the company Mlily Dream Lily brand, and enhance the company's brand social awareness. The changed company name is consistent with the product brand name, which also indicates the determination and development of the memory products based on memory foam.
3, Luo Lai home textile after the name: Luo Lai life
On December 20, 2015, Luolai Home Textiles listed on the Shenzhen Stock Exchange announced that the company's Chinese securities abbreviation changed from “Luolai Home Textiles†to “Luolai Lifeâ€; the company's securities abbreviation remains unchanged, still “LUOLAIâ€; company securities code No change, still "002293".
Luolai Home Textiles said that the company's main business scope has changed, from home textile products to daily life related fields covering home textiles, home, kitchen utensils, sanitary ware, etc., the company's development strategy is also from home textile enterprises to "home The one-stop life supplier transformation, actively enter the smart home field, and carry out strategic advancement around the home, life industry chain and related ecosystem.
4, Qumei Furniture After the name: Qumei Home
On August 19, 2015, Qumei, which was listed on the Shanghai Stock Exchange, announced that the company's Chinese name was changed from “Qumei Furniture Group Co., Ltd.†to “Qumei Home Group Co., Ltd.â€, and the company's securities were referred to as “Qumei Sharesâ€. "Changed to "Qumei Home", the company's securities code "603818" remains unchanged.
From “furniture†to “homeâ€, Qumei has transformed itself from a single furniture supplier to a home content service provider with an overall upgrade in terms of product, design and production. In addition, Qumei launches your + living hall, which is no longer limited to a single home product customization, but is based on aesthetics, space customization services around the user's individual needs, and the upgraded + live museum, more customized Four dimensions of aesthetics, space and experience, with a new lifestyle proposal, to customize a more beautiful aesthetic life for users.
5, seagull bathroom after the name: seagull live
On December 8, 2017, Haigu Sanitary Ware, which was listed on the Shenzhen Stock Exchange, issued an announcement to change the original Chinese name “Guangzhou Seagull Sanitary Ware Co., Ltd.†to “Guangzhou Seagull Housing Industry Co., Ltd.â€. "Changed to "Seagull Living". According to the company, the company's main business is expanding from the manufacturing services of sanitary parts to the manufacturing and service of customized bathroom space, and will further expand downstream.
According to the Seagull Sanitary Notice, the main business of Seagull Sanitary will further expand downstream in the future, and closely follow the national policy trends and trends of the times, actively participate in the construction of residential industrialization, and comply with the needs of society and consumers for future housing.
6, Emperor Sanitary Ware Renamed: Diou Home
On April 9, 2018, Emperor Sanitary Ware issued an announcement, announcing the intention to change the original company name "Sichuan Emperor Sanitary Ware Co., Ltd." to "Diou Home Furnishings Co., Ltd."; the securities abbreviation was changed from "Emperor Sanitary Ware" to "Dior Home"
On January 5, 2018, Ou Shennuo became its holding subsidiary, and Emperor Sanitary Ware holds 99.9939% of Ou Shennuo. After the merger of Ou Shennuo, the main business of Emperor Sanitary Ware accounted for a change in the proportion of revenue. The revenue increased from 533,667,200 yuan to 293,425,100 yuan, of which the building ceramics accounted for 81.28%.
The second category: name change, main business change
1. Smick After the name change: Yuexin Health
On October 19, 2015, the Smick listed on the Shenzhen Stock Exchange announced that the company's securities abbreviation has changed from “Smick†to “Yuexin Health†since October 20, and the stock code remains unchanged, still “002162â€.
For reasons of renaming, the company indicated that it intends to transform into a strategic plan for a large health industry with a combination of medical and health care through the integration of cross-strait medical and pension resources, as well as group-based operations such as mergers and acquisitions and strategic investment in high-quality equity.
While consolidating the current ceramic tile business, the company hopes to steadily promote the strategic transformation of the medical and health combined with the big health industry, and will continue to develop the group, brand and diversified business direction in the future, and create “Yuexin†and “Smickâ€. Dual brand operation strategy.
2, Del home after the name: Del future
On September 21, 2015, the Del Home announced on the Shenzhen Stock Exchange announced that the company's full name was changed from “Del International Home Furnishings Co., Ltd.†to “Del Future Technology Holding Group Co., Ltd.â€; the securities abbreviation was changed by “Del Homeâ€. For "Del future"; the company's securities code remains unchanged, still "002631".
For the reason for the name change, the company stated that in 2015, the company formulated the development strategy of “smart home industry + graphene new materials and new energy industryâ€, and used the Internet and smart home on the basis of strengthening and expanding the home industry. Change the traditional home industry;
At the same time, the layout of emerging industries will be carried out to create a new energy application industry chain of graphene new materials, foster new profit growth points of the company and broaden the future development space of the company.
3, China's home after the name: Shenzhou Aerospace Group
On August 15, 2017, the board of directors of the group issued an announcement in Hong Kong. The name of the company was changed from [China Home Holdings Limited] to [Shenzhou Aerospace Group Co., Ltd.].
The Board of Directors believes that the proposed change of company name will better reflect the business nature of the company's acquisition of the China Aerospace-themed tourism town project and provide the company with corporate image and identity.
The announcement said: Since the company entered the aerospace tourism culture industry at the end of 2016, the acquisition of the Shenzhou Space Park project in China has been obvious to all. It has not only won the strong support of the Zhongshan Municipal Government of Guangdong Province, but also successfully invited the China Space Technology Research Institute to join and attract Luo Jianhua, chairman of the leading company of China's daily chemical industry, and the chairman of Gaoli Real Estate Group, Zeng Wenbin, have huge financial support.
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