Children are the future of the motherland. In a family, the child's pearls as the parent's elders gradually derive from a huge consumer market. Because children's physiology and adults have many differences, the children's industry is more unique than other industries. The children themselves do not have the ability to spend, and the main characteristic of the consumption characteristics of the children's industry is “substitution consumptionâ€. The consumers we really face are actually the children’s parents’ elder teachers. With the recent development of children’s education, With the emphasis on the support of the two-child policy, the child industry is currently an industry that is continuously developing.
Children in the clothing, food, medicine, health products and other aspects are all hard demands. This provides the market with lasting momentum. Children's furniture and children's toys are bound to enter parents and children as the economy develops more and more. In the eyes, it is not so much a sunrise industry as it is an evergreen industry. The children's industry is not a short-lived flash industry, but an industry that continues to invest in long-term returns.
In fact, major companies have taken a fancy to this market in recent years. Some companies such as Semir, Wanda and Wowhaha have already left footprints in this industry. The children's clothing market is a primary market where brand concentration is relatively low. The United States "Snoopy" first entered the children's toy market in China and entered the children's wear market only when children and their parents were widely accepted.
From the point of view of consumer demand, in the past, China’s consumption has a distinct model of imitating and wavy. At present, the imitative type of wavy consumption has basically come to an end. Individualized and diversified consumption has become the mainstream. Consumers are tired of the aesthetic fatigue of the single product of the Ford era. From mass consumption to consumer focus. Therefore, the scale of children's industry is very large, but the children's market faces multiple opportunities and challenges in industrial segmentation, foreign brand competition, and market segmentation. The extent to which each company falls into the hands of each company depends on the degree of product development and business model innovation.
For more information, please return to the company's official website of Sports Equipment Co., Ltd. Advisory telephone. The company's pleasure and dedication to serve you! Factory address: No. 16, Chuangqiang Road, Lucheng District, Wenzhou City Light Industry Park.
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