At present, there are no less than hundreds of well-known children’s brand enterprises in the country. Children’s play equipment is on an upward trend year after year. Children’s play equipment has entered the shopping center, and has become a major business after department stores, hypermarkets, cinemas and restaurants. The center will even open up 15%-25% of the operating area for children's entertainment. In fact, the increasing proportion of shopping centers in the children's play industry is in order to avoid homogenous competition in shopping centers.
The first thing to think about in a complex is how to make the project features and highlights, and to find the core selling points that can attract businesses and customers. Today, consumers have transformed from the most basic shopping needs to emotional experiences, and children's playground equipment environmental creation and experience functions. Gradually become the key to differentiated competition in the complex. Therefore, from the perspective of specific operations for children's play equipment, expanding the peripheral industries and opening up the demand loops of customers to form a complete consumer industry chain is the only way to win the market.
In this regard, experts say that, for the moment, the children's play equipment industry in shopping centers must achieve differentiated operations. First, we need to subdivide the positioning. In the end, is the playground for boys and girls, aiming at 0-3 years or 3-6 years, instead of referring to all children in general? Second, there must be differences in the services and amusement parks. Children's play equipment provided to enable children to play very well, and willing to come again next time; Third, to avoid homogeneity, business ideas to open, we must learn to cross-border business, the company Xiaobian to remind the majority of the playground business Don’t limit the playground to amusement. If the children can make friends in the playground or learn relevant knowledge, parents will be more willing to pay for it. Only by finding ways to meet local market consumption can we make unique features. Things attract the market.
This article is edited by the company's Amusement Xiaobian. For more information about children's play equipment, children's home manufacturers, slide manufacturers, etc., please visit our official website: http:// or call our hotline.
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