Children's toys slide manufacturers The company Sports Equipment Co., Ltd. mainly produces outdoor children's portfolio slides, kindergarten toys, children's furniture, outdoor development equipment, fitness equipment, naughty Fort, is a design, production, sales, after-sales as one of the science and technology enterprise. Website:. Advisory telephone. The company's pleasure and dedication to serve you! Factory address: No. 16, Chuangqiang Road, Lucheng District, Wenzhou City Light Industry Park.
I. The development of children's amusement facilities in China
1. China's amusement ride industry develops faster
After over 30 years of rapid development, China's amusement equipment manufacturing industry has gradually matured and its product system has become increasingly perfect. The products of China's amusement facilities manufacturing industry can not only meet the needs of various types of children's places in China, but also some amusement facilities manufacturing companies with strong technology and production capacity will also export their products to foreign markets.
2. Continuous improvement in research and development capabilities and innovation capabilities
The domestic amusement ride manufacturing industry was developed by learning from and learning from the advanced experience of foreign counterparts. The amusement equipment is also mainly based on small and medium-sized amusement rides. Since 1988, domestic amusement ride manufacturing companies have realized the importance of improving innovation and R&D capabilities. China's amusement ride industry has started its innovation and R&D phase. After nearly 30 years of hard work, the product innovation and technology research and development capabilities of the domestic amusement ride manufacturing industry have made considerable progress compared to previous years, and have already had the initial strength to compete with foreign counterparts.
As the domestic large-scale amusement facility manufacturing industry has huge differences with European and American standards in terms of product innovation, craftsmanship, etc., this difference has caused the domestic related products to be more practical and low-end realities, while foreign counterparts are innovating. And the design is slightly better than domestic companies, but as domestic companies continue to increase investment in innovation and product research and development and continue to participate in international competition, this gap is gradually narrowing.
3. The development of amusement facilities in the direction of personalized and integrated design
The current types of amusement facilities in China are relatively complete. The product manufacturing in the industry belongs to the cultural goods production industry, and it has the dual attributes of cultural goods and machinery manufacturing. Therefore, as people’s material levels increase and entertainment needs continue to diversify, amusement The content contained in the facilities is also becoming increasingly rich, and innovative designs play an increasingly important role in the development of the industry. The enjoyment that traditional amusement facilities bring to people has not been able to fully meet the needs of various consumer bodies. In the future, the development of amusement facilities in product innovation and design will continue to be in the direction of individualization and integration.
4. China's transformation from manufacturing of amusement facilities to a great power
At present, China is a major manufacturing country for amusement rides, but it is not a strong country. Product competition relies mainly on cost and price advantages. Foreign exports are mostly developing countries, and exports to Europe and the United States are relatively small. Faced with great competitive pressures at home and abroad, amusement facility manufacturing companies need to change their development ideas. While promoting market share, enterprises should also pay attention to product innovation and management innovation, and strengthen research and development investment in order to promote China's manufacturing of amusement facilities. Big countries have changed to a strong nation of amusement facilities.
Second, the recreational equipment industry is quietly changing
In the past two years, the domestic amusement equipment industry can be said to have exhausted its hardships. The constant price competition among its peers, coupled with the continuous increase in production costs and the suppression of foreign products on Chinese products, has led to increasingly fierce market competition.
1. Industry transformation to service
One of the most important phenomena in the transformation of the industry towards service is the service-oriented transformation of traditional sales channels. At present, the requirement for a salesperson or designer is that he not only needs to understand the knowledge of amusement equipment, but also understands the market knowledge. Even for some customers, he needs to understand niche information such as feng shui and constellations.
Consumer awareness of amusement facilities is changing. Consumers not only need more customized products, but also need a designer to do overall design for him. And all this, the salesperson has become a crucial bridge.
In order to adapt to this new consumer trend, many amusement equipment manufacturing companies have made efforts to make their sales staff take on more personalized service tasks. Companies that make such transitions often receive unexpectedly large returns.
2. The sales channels change from traditional offline transactions to online sales
Nowadays, with the popularization of the Internet, online sales, like floods and beasts, devour the share of the traditional channel market, and the upward momentum is increasing. This is also an irreversible trend.
Many of the better companies have seen the blue ocean market, which has almost no dead ends, and more traditional businesses have emerged in this area.
Many traditional corporate leaders are able to make use of new technologies and new tools flexibly to advance their network knowledge, forming a synergy with existing offline sales advantages and creating new sales methods.
3, the importance of industry brands is increasingly prominent
Against the background of the overall increase in national income, amusement equipment manufacturers with brands will be the main winners. The demonstration role of brand building will become more apparent, and more companies will invest in brand building.
Although the competition is fierce, and some companies with brand reputation show a trend of rising contrarian, this is already the best textbook for the market and tells those companies that have stopped moving how to compete in a new market environment. I believe that in the future more companies will learn the essence of brand building. Some companies that have already made achievements in brand building will further regulate their brand behavior and go further in brand building.
4. More and more serious talent competition
The talent construction in the amusement equipment industry faces the following difficulties:
First, the trend of reduction in the labor force is still increasing.
Second, the industry belongs to the high-tech field. There are no mature talents in the market waiting for the company to recruit and can only rely on the enterprise itself.
Third, the employment environment of enterprises is increasingly poor, and laborers have more room for bargaining.
Fourth, the government’s ineffective guidance and talent construction are not enough, which means that the problem of employment is a headache for all amusement equipment manufacturers.
Therefore, to treat employees, retain employees, and give employees a better environment and treatment is to preserve their competitiveness.
Third, countermeasures
In order to adapt to the future market competition, it will occupy a place in the future market, with a view that the company will have a greater say in the industry in the future. Our company should take precautions in the following aspects and do a good job in transformation and upgrading.
1. Continue to increase and support online sales
In order to adapt to the general trend of Internet sales and increase the share of online sales, it is now a good time. Because the various Internet sales platforms of our company have already been completed and are further improved, the related network sales are steadily advancing. The traditional sales channels should exclude all restrictions on online sales.
With the promotion of brand building, online sales will be able to create better performance and then be able to occupy a place in the smarter marketing field in the future.
2, further improve the personalized customization service mechanism
In the tide of personalized customization of amusement facilities, the competition among enterprises will become more and more intense, and services for consumers will become more and more thoughtful. With the growth of customized services and online sales, the traditional offline sales share will be further squeezed. Traditionally, companies that rely purely on old models will face more and more powerful competitors. They must promote and innovate in online sales and customized services in order to maintain their original market share.
3, increase the investment and strength of brand building
In today's world, regardless of whether people eat, wear, live or work, in all fields and dimensions, "brand" is undoubtedly the primary criterion for people to choose to buy, and some unfamiliar products are definitely at a disadvantage in market competition. In order to adapt to more and more fierce brand competition, the company should continue to increase its investment in brand building. Through the promotion of the Internet and other channels, it can speed up the visibility of corporate brands and allow the company’s products to be more acceptable to consumers.
4. Provide employees with better space for survival and development
A. The company must create a more tolerant and open living environment for employing people. The improvement of the quality of middle-level managers is imperative. It is recommended that enterprises open up suggestion boxes, listen to complaints from grassroots employees, and give all people an opportunity to speak out. The communication of the suggestion box is carried out by direct management of the board of directors. This will ensure that the rationalization proposals are treated fairly and fairly.
B. Continue to increase employee training. At present, training for most corporate employees is limited to the minimum entry system training. The skills training is unusually cold!
C. Establish a more inclusive and open promotion mechanism. The appointment of insiders can be created in a democratic way, rather than oligopolies or words.
Fourth, the conclusion
In summary, in order to realize the goal of rapid expansion and continuous increase of market share, the company is driven by several means including brand building, talent construction, online sales, personalized customization, overall design, and marching to the frontier of the market. The future will be even better.
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YONGKANG SONGDAO ELECTRICAL CO., LTD , https://www.sodobottles.com